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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In a year of lackluster Super Bowl ads, one brand that stood out was a spot for antioxidant infusion drink Bai Brands, recently acquired by Dr. Pepper Snapple Group. This illustrates that emotional appeal can have a major impact on a brand’s success or failure at attracting customers and maintaining their loyalty.

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Remaining Competitive in Retail: How to Optimize Customer Experience

CSM Magazine

In retail, the customer is king. It is common knowledge that the retail industry thrives on positive customer interactions and feedback, so when reviewing the ways in which organizations can grow and remain competitive in their field, it is vital to craft plans that revolve around optimizing the customer experience.

Retail 119
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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

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Brand Move Roundup – June 25, 2020

C Space

The Brand Move Roundup – June 25, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52
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How customer intelligence software helps companies fight the survey epidemic

Alida

Every customer interaction, no matter how trivial, triggers a survey,” he grumbles in a recently published article. “If Surveys, according to Miller, are a clunky, outdated approach to determining sentiment and aren’t in tune with the behaviors and attitudes of customers today. The result of the survey epidemic?

Software 169
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Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?

Optimove

At the heart of it all lies the assumption that the more granular the customer group, the more the offer can be tailored to specific customers’ needs and wants, leading to higher engagement and increased revenue. For example, all target groups with up to 150 customers had at least a $1.90 Spoiler alert: Yup, there is.

Groups 98
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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

The best way to think about CX vs. UX is that customer experience spans the ENTIRE customer journey. CX (short for customer experience) and UX (short for user experience) are sometimes used interchangeably. The best way to think about CX vs. UX is that customer experience spans the ENTIRE customer journey.

Loyalty 52