Influitive

NOVEMBER 22, 2022

By Shannon Howard & Jeni Asaba Building genuine relationships with customers is the foundation of any customer advocacy program. There’s no way around it. Superficial interactions are short lived and leave customers feeling used and unappreciated. But discovering who your customers really are, far beyond their title, can be a challenge. Our recommendation — turn […].

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Influitive

NOVEMBER 15, 2022

The last few years presented challenges for individuals and organizations alike. Businesses struggled to find new revenue streams while preparations for an economic downturn left few opportunities for growth within existing customer accounts. The answer for many organizations — customer appreciation. We all understand the power of feeling appreciated.

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Influitive

OCTOBER 11, 2022

Last month, the Influitive leadership team kicked off our first ever Recession Proof Marketing (RPM) event in Boston. We brought together some customer marketing executives to brainstorm how today’s marketing teams can drive profitability in or out of a recession environment. “You need like-minded marketers [and] executives that are trying to solve big problems around […].

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Influitive

OCTOBER 18, 2022

More of a watcher than a reader? Check out the webinar on this topic. Let me start with a question. Of course, I won’t know if you answer it, but I’ll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? I assume you think it’s […]. The post The Case Study Is Dead. Long Live the Customer Story appeared first on Influitive.

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Influitive

SEPTEMBER 30, 2022

As the world’s entering economic uncertainty, more and more marketing leaders are looking to recession-proof their strategies. The first – and most critical – step to recession-proofing your marketing is to focus on existing customers. Not only existing customers drive 80% of a company’s revenue (Forrester), but just a 5% increase in customer retention can […].

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Influitive

AUGUST 12, 2022

Cisco started its customer advocacy program (Cisco Insider Advocates) six years ago and, since then, it has evolved into a vibrant community of customers and partners In fact, Cisco’s advocates aren’t just customers who are in it for rewards. Rather, they’re genuine brand champions who share ideas and discuss insights at the highest levels. Cisco […].

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Influitive

AUGUST 9, 2022

According to Forrester, only 3-6% of B2B organizations are truly “customer-obsessed” in that they embody the right amount of leadership commitment, internal culture and many other key attributes. So, for the vast majority of B2B firms, what’s missing? To answer that question, we sat down with Amy Bills, the Vice President and Principal Analyst over […].

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Influitive

JULY 22, 2022

You have collaborated with your internal stakeholders, received feedback from your top customers, and together with their insight built your customer community—congratulations! Now, all that remains (ha, ha!) is to grow advocacy within your community by showing customers your appreciation. There is a lovely selection of swag and a couple of gift cards to select, […].

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Influitive

JUNE 28, 2022

What does it take for brands to have thriving customer advocates? Well, the common thread uniting these successful advocacy programs is that the companies driving them are all customer-obsessed. So, what does it actually take to be “customer-obsessed?” Last week, Lauren Turner – the Director of Global Customer Marketing at Qlik – walked us through […].

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Influitive

JUNE 10, 2022

Engaging customers is now more important than ever. Not only do positive experiences help retain your customers, but they also drive net-new growth. Customers who hold a positive view of your company provide powerful endorsements through reviews, stories, and referrals. When customers trust your brand, they’ll do the heavy lifting necessary to attract others to […].

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Influitive

JUNE 2, 2022

Customer marketing is rapidly becoming a critical function in many companies across different industries. But what is customer marketing? Well, it is not just about ‘marketing to your existing customers.’ As UserTesting’s VP of Customer Marketing, Sterling Jackson, put it “Customer marketing has expanded to include a much broader set of programs to drive customer […].

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Influitive

MAY 6, 2022

According to LinkedIn, “customer marketing manager” was the third fastest growing job title in the United States in 2021. Not only that, but an Influitive study found that 98% of executives consider customer marketing to be either important or very important to their organization’s success. Today, customer marketing is clearly in the mainstream. Why?

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Influitive

APRIL 28, 2022

There is no excerpt because this is a protected post. The post Protected: How Cisco and Influitive Co-Created a Customer Engagement Lead Scoring Model appeared first on Influitive.

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Influitive

JANUARY 13, 2022

At Influitive, everything we say and do is in the eyes of our customers and their best interests. From building out success plans to swiftly troubleshooting issues and collaborating on new product features, our central goal is to help our customers deliver best-in-class programs for their customers and in turn propel their businesses forward. To […].

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Influitive

JANUARY 5, 2022

With 2022 now in full swing, customer advocacy, marketing and community management professionals are ready to seize the opportunity and make this the year of the customer. Influitive helps the world’s most customer-obsessed brands turn their customers into loyal advocates. In fact, our recent 2021 class of BAMMIE winners achieved a combined year-to-date ROI of […].

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Influitive

DECEMBER 14, 2021

Just how valuable and in-demand are customer communities to today’s B2B businesses? According to Gartner, “online communities have become integral — not optional — especially for solutions that rely on subscription-based revenue,” and they anticipate “the expansion of communities in B2B, and the associated use cases, to continue from 2021 through 2025.

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Influitive

DECEMBER 2, 2021

The Influitive Best Advocate Marketing Awards (BAMMIES) bestow the highest honor for trailblazing companies that are leveraging the collective power and influence of their customers to achieve their business goals, and this was yet another year packed with incredible submissions. Our finalists have demonstrated creative excellence, innovation and record-smashing results, all while remaining employee and […].

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Influitive

NOVEMBER 17, 2021

Gone are the days when we wait until after Halloween (at a minimum) to talk about Christmas. Perhaps it’s because we’re all looking for something to celebrate this year. But regardless of the reason, every retailer on the planet is telling us to buy now, plan ahead and be ready for the 2021 holidays. And […]. The post Creating Moments that Matter for Customers this Holiday Season appeared first on Influitive.

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Influitive

SEPTEMBER 14, 2021

This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing. Today, any marketing executive not thinking about growth should be looking […].

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Influitive

SEPTEMBER 2, 2021

Community and passionate customer advocates can be a company’s most valuable asset, but how do you nurture and mobilize advocates within more skeptical industries like cybersecurity and IT? AttackIQ, the leading independent vendor of Breach and Attack Simulation (BAS) systems, launched their cybersecurity and IT community, Informed Defenders, in August 2020 with the goal of […].

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Influitive

AUGUST 25, 2021

There’s no question that developer marketing and relations requires a unique and multi-faceted strategy just as B2B or B2C customer marketing would. But what strategies and tactics make the most sense to start with and what metrics matter most for measuring success? Last month at Developer Marketing Summit, Mike Stowe, Director of Developer Marketing at […].

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Influitive

AUGUST 3, 2021

Your customers have a wealth of knowledge about your product’s ins and outs and ups and downs, but how are you tapping into that knowledge? Nutanix, a leader in private cloud, hybrid and multi-cloud computing, continually looks for ways to improve its products and services for customers. Christie Vaughan, Manager of Customer Marketing at Nutanix, […].

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Influitive

JULY 13, 2021

The sun is shining and June customer programs were beaming with new campaigns, valuable discussions and over 16,000 new program members. With it came significant growth in reviews, references and nearly $17 million in generated ROI. Read on to dig into June’s data and customer examples. Recruitment and Engagement Last month, our customers welcomed over […].

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Influitive

JULY 8, 2021

In 2020, many companies found themselves taking their in-person conferences and events virtual. Netchex, a leading HR payroll software provider, had hosted their Netconnect user conference in-person in New Orleans since 2012 and, after a hiatus in 2019, needed to take their event online. Powered by Influitive’s Virtual EventHub, Netconnect 2020 was a free two-day […].

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Influitive

JULY 8, 2021

Program managers will often fixate on business objectives and center their programs around achieving them but forget to infuse their personality or take the time to build genuine relationships. Without a customer-first approach, relationships will fizzle out, and the program will lack the long-term foundation to succeed. Jeni Asaba, Manager of Community Engagement & Advocacy […].

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Influitive

JUNE 24, 2021

In today’s noisy digital world, the content that truly stands out is authentic stories and opinions told by your customers. According to Gartner, 70% of consumers today distrust marketers, so customer-generated content is a must when building brand trust and attracting buyers to your brand. Last week at Insight 2021, I chatted with Cristina Melluzzi, […].

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Influitive

JUNE 17, 2021

May flowers brought new campaigns, valuable discussions and over 16,000 new members to customers’ programs. With it came significant growth in social engagement, referral activity and nearly $14 million in generated ROI. Read on to dig into May’s data and customer examples. Recruitment and Engagement Last month, our customers welcomed over 16,000 users to their […].

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Influitive

MAY 26, 2021

You’re on a first date. You know a little bit about this person and are interested in learning more to see if there’s really a spark. The two of you meet at a quaint coffee shop (outdoors of course–social distancing). The barista brings your hot beverages to the table. Half a drink through and you […]. The post Customer Advocacy is a Two-Way Street appeared first on Influitive.

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Influitive

MAY 18, 2021

For years, Wiley has set the gold standard for customer experience, and they have the award hardware to boot! Most recently, the Wiley team took home the award for Biggest Impact on Customer Experience at the 2020 BAMMIES. On April 29, we chatted with Nicole Dingley, VP of Marketing, and Jessica Mitchell, Customer Advocacy Program […]. The post Advocacy and Wiley: Proving ROI, Driving Reviews, and Fostering Loyalty appeared first on Influitive.

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Influitive

MAY 17, 2021

April showers brought rich content, enticing discussions and over 15,000 new members to our customers’ programs. With it came significant growth in survey and feedback activity completions, the number of engaged members and nearly $16 million in generated ROI. Read on to dig into April’s data and customer examples. Recruitment and Engagement Last month, our […].

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Influitive

MAY 14, 2021

Another year, another successful Forrester B2B Summit in the books! Influitive was proud to sponsor this live virtual experience and connect with marketers, customer experience experts, and analysts worldwide.

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Influitive

APRIL 12, 2021

Spring has sprung and our customers’ programs continue to deliver creative campaigns, innovative recruitment strategies and buzzing community discussions this past month. We’re proud to share significant growth in the 3R’s (referrals, references and reviews) along with social share activity and nearly $12M in generated ROI in March. Read on to dig into March’s data […].

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Influitive

APRIL 8, 2021

Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers. Customer marketing and advocacy is more important than ever. Our 2020 State of Customer Marketing survey […].

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Influitive

APRIL 7, 2021

Taking a customer advocacy program global is no small feat. As programs grow, it becomes more challenging to create personalized content that feels hyper relevant to each member. With customers spanning 5+ languages throughout Asia, EMEA, Latin America, and North America, SAS was faced with this unique challenge—especially as the program grew 394% in 2020. […].

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Influitive

MARCH 29, 2021

UserTesting is a truly customer-obsessed organization. If their software didn’t give that away, a tool used to modernize customer feedback, then their Influitive-powered advocacy program certainly would! CommUnity is the name of UserTesting’s award-winning advocacy program and its success has been spearheaded by Lauren Turner, their Senior Customer Marketing Manager.

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Influitive

MARCH 19, 2021

When I tell colleagues that I perform improv comedy, I usually get one of the following responses: Blank stare (could be horror, I’m still not entirely clear) Oh cool! (tells me about doing improv in college/show they’ve seen/friend who performs) But by far the most common response I get is: “You make up everything on […]. The post How Improv Comedy Has Made Me a Better Community Manager appeared first on Influitive.

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Influitive

MARCH 18, 2021

Every customer is on a journey with you, your product, and your business. With so many touchpoints, delivering a personalized and smooth experience is crucial to driving advocacy and building customer loyalty. Giving customers granular control has always been a priority for Influitive; it’s why we’ve invested so much in our Targeting capabilities and Custom […].

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