Navigating the SMS Landscape: Compliance, Strategy, and Innovation
NobelBiz
FEBRUARY 6, 2024
The conversation around opt-in and opt-out processes and the impact of privacy laws like GDPR and TCPA further underscores the high standards of consent and privacy in SMS marketing. For instance: In the United States, the Telephone Consumer Protection Act (TCPA) restricts the use of auto-dialers and pre-recorded voice messages sent via SMS.
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