SmartMessage Blog
JANUARY 14, 2024
What is Multi-Channel Marketing? Multichannel marketing definition is the strategic approach of interacting with customers through a combination of various communication channels. By tapping into multiple channels, companies can access a diverse customer base, adjusting their messaging to suit the characteristics of each medium.
InMoment XI
FEBRUARY 8, 2024
A contact center is a centralized facility or department used by organizations to manage customer interactions through various communication channels, such as phone calls, emails, chat, and social media. Improved Agent Productivity Providing agents with the necessary tools, training, and technology to perform their tasks efficiently.
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InMoment XI
NOVEMBER 30, 2023
When your brand identity is cohesive and mirrors the values that matter most to your business, it becomes a powerful tool for connecting with consumers on a deeper level. Monitor Online Presence: Use tools to monitor mentions of your brand across various online platforms. Consistency builds trust and recognition.
BirdEye
MAY 13, 2024
That’s precisely what audience insight tools do. These tools enable you to uncover trends and audience interests, allowing you to run well-targeted campaigns that propel your business forward. With audience insights tools, you gain a competitive advantage, ensuring you hit the bull’s eye with every piece of content you produce.
Speaker: Laura Sikorski, Contact Center Consultant
Your company is judged on how your staff relates to your customers on all channels. Your staff requires appropriate tools and integration to all operational functions of your business to satisfy customer needs. Our new world is multi-channel, omnichannel, cross-channel, and even channel-agnostic.
Peter Lavers
NOVEMBER 16, 2017
Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. These terms have effectively amalgamated since we started to become “multi channel”.
Fox Metrics
SEPTEMBER 14, 2017
Before we get into multi-channel attributions, let’s first define the analytics term attribution modeling. For companies that have online sales, it can be challenging to determine what marketing channel deserves the credit for a conversion (sale). What marketing channel deserves the credit? It can be switched at any time.
Speaker: Vicki Herrell, Executive Director, SWPP, & Steve Kosiba, Product Marketing Manager, Genesys
As your contact center becomes more complex with a growing number of communication channels and touchpoints, it’s more important than ever to have the right technology in place to support your workforce. With the right solution, multi-skill and multi-channel forecasting and scheduling become accurate and hassle-free.
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