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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

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Market research industry – Current stats and future trends

QuestionPro Audience

The market research industry has grown steadily over the last five years. But innovations could rapidly increase potential revenue in the research industry in the future. What should companies in this industry expect in the years to come? Here are a few market research stats and trends.

Trends 225
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Eye on Innovation Series | Ep. 4: AI and the State of the MR Industry

2020 Research

[link] In the latest episode of Sago’s Eye on Innovation Series , we dive into the captivating world of technology and artificial intelligence and how it’s shaping the future of the market research industry. Some of the questions discussed include: How will the market research industry use synthetic/artificial respondents?

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Eye on Innovation Series | Ep. 4: AI and the State of the MR Industry

2020 Research

[link] In the latest episode of Sago’s Eye on Innovation Series , we dive into the captivating world of technology and artificial intelligence and how it’s shaping the future of the market research industry. Some of the questions discussed include: How will the market research industry use synthetic/artificial respondents?

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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

In a rapidly evolving industry, the shift from traditional on-premise systems to cloud-based solutions has become crucial for retail success. While many businesses still rely on store-level infrastructure, it's time to embrace the unlimited potential of the cloud! It's about unlocking unparalleled flexibility and driving business agility.

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Eye on Innovation Series | Episode 1: Commitment to Relentless Innovation

2020 Research

[link] Welcome to Sago’s first installment of our ongoing series, Eye on Innovation. Throughout this series, we talk with experts about the intersection of technology and market research, the boundless possibilities that emerge, and their vision for where this journey is taking Sago and the industry.

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Finovate 2022 – Tracking fintech innovation with industry leaders

Beyond the Arc

Fintech innovation is one of our passions at Beyond the Arc. For more than a decade, we’ve been trendspotting and tracking industry impacts to help businesses grow with effective strategies and fintech content marketing.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI. If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot.