First Direct Bank Decided to Always Be Available: A Case Study
Customer Bliss
JANUARY 20, 2022
So it may be surprising that a bank that started in the late 1980s is leading the way in the UK. First Direct Bank began in October 1989 (a tough time to start a bank, right?) with one singular purpose in mind: to bash the rules of banking—especially those around convenience and getting help when you need it.
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