Remove Financial Remove Measurement Remove Metrics Remove Voice of Customer
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Embracing red metrics: putting the focus on actionable analytics

Thematic

It’s much easier to focus on positive metrics, and present data that, at least on the surface, makes it look like ‘we’ are performing well. This is what I call watermelon syndrome - presenting a green scorecard to your stakeholders that falls apart under questioning, revealing the red metrics inside.

Metrics 62
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Metrics to Map Your Customer Experience Success

CX Journey

Image courtesy of Marianna Gomes What are your customer experience success metrics? And how do they differ from your VoC metrics? Last Tuesday, we celebrated the second annual CX Day , a day to celebrate both customers and the professionals who work tirelessly to improve the customer experience.

Metrics 177
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How to Measure the ROI of CX

Second to None

The return on CX is measured as such: ROI= (Returns from Investment) – (Cost of Investment) / (Cost of Investment) x 100. Choosing a CX Metric to Measure. To begin, you will want to choose a CX metric that will be relevant to the investment. There are countless metrics to choose from. Increase customer spend?

ROI 86
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On Metrics and Complacency

CX Journey

I was recently asked for suggestions on how to prevent different business units and divisions within a larger organization from becoming complacent when they are performing well based on their customer experience metrics. Also, is your company metrics-focused or experience-focused ? As mentioned earlier, customers change.

Metrics 88
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Customer Experience Management: Optimizing Your Strategy for Financial Success

Speaker: Diane Magers, Founder and Chief Experience Officer at Experience Catalysts

In the world of business, connecting the dots from experience to financial impact is an essential skill. Transforming customer engagement, Voice of Customer (VoC) insights, and Journey Maps into tangible financial outcomes poses a significant challenge for most organizations. Register today!

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On Metrics and Complacency

CX Journey

I was recently asked for suggestions on how to prevent different business units and divisions within a larger organization from becoming complacent when they are performing well based on their customer experience metrics. Also, is your company metrics-focused or experience-focused ? As mentioned earlier, customers change.

Metrics 80
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Emerging Customer Experience Trends in 2023

Lumoa

By the time the survey has been sent out, responded to, and analyzed, customers have already moved on to the next big thing. In 2021, companies will need to focus on measuring the CX at each touchpoint along the customer journey. Linking CX initiatives to financial growth is crucial – just like in any other department.

Trends 208