Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement
Optimove
NOVEMBER 15, 2022
In marketing it’s always a good idea to start with the customer and personalize every possible touchpoint. With Gen Z’ers taking control of the type of content they want to receive and engage with, it’s never been more critical to ensure that the mobile campaigns you’re shipping are hitting the sweet spot of this burgeoning demographic.
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