Tue.Aug 15, 2023

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Harnessing Predictive Analytics Tools to Improve the Customer Experience

InMoment XI

More and more companies are realizing that the customer experience is more important than ever before. As a matter of fact, customer-centric companies are 60% more profitable than companies that don’t focus on customers. Among the arsenal of tools available to create continuous positive experiences, predictive analytics software and, more specifically, predictive analytics tools stand out as game-changers in not only understanding customer behavior but also in shaping exceptional customer experi

Analytics 260
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Providing Amazing Customer Journeys by Leveraging the Power of Technology

C3Centricity

Customer journeys are evolving fast, and technology is at the forefront of this transformation, especially in the past couple of years, thanks […] The post Providing Amazing Customer Journeys by Leveraging the Power of Technology first appeared on c3centricity.

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[Experience Action Podcast] Find Your CX Budget

Experience Investigators by 360Connext

❔"How do you find the budget for customer experience initiatives, and who owns it? And how do other companies do this?"❔Customer experience is not just a 'nice to have,' even though that's how it's viewed in many organizations. It really is a must-have in today's competitive, digital world. Custo.

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Digital Twins: A Marketer’s Guide

ECXO

You’ve probably heard of digital twins and may be wondering, what is a digital twin and is it applicable to marketing? The concept of digital twins first came about in manufacturing in the early 2000s, where simulations of manufacturing systems, machines, and processes are created for the purposes of predictive maintenance or quality control. As with most breakthrough concepts, the idea of digital twins has made it out of manufacturing and into marketing and customer engagement.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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5 Reasons to Integrate a VoC Platform When Moving to The Cloud

Cyara

When businesses had to quickly pivot to remote-working during the pandemic, many became highly aware of the advantages of cloud-based technologies. Facing such disruption head-on and adapting to the changes has led many businesses to move from utilizing on-premise infrastructure to cloud-based platforms. For many organizations, cloud first has now become an organizational directive instead of an option or just a “future initiative”.

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PCI Pal Receives Triple Shortlisting at the Payments Awards 2023

CSM Magazine

PCI Pal , the global provider of secure payment solutions, today announced it has been announced as a finalist in three categories at this year’s Payments Awards. The categories are Payments Compliance Technology of the Year, Open Banking Initiative of the Year, and Payment Technology Provider of the Year- SME. Now in its eleventh year, the Payments Awards recognise and celebrate companies which have demonstrated excellence and innovation in the payments space.

Banking 52
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The Future of Industrial AI in Manufacturing

West Monroe

Artificial intelligence is rapidly becoming a force in the manufacturing industry, permeating various processes like semiconductors, software applications, and robotics. With its data processing and decision-making capabilities, AI drives better outcomes and predictive maintenance. Manufacturers must understand AI's potential impact on factory operations, workforce strategies, and overall business benefits.

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Customer Acquisition Vs. Customer Retention: Which Aspect Should You Focus On More

CSM Magazine

Customer acquisition and customer retention are two vital aspects of business growth, each playing a unique role in ensuring the long-term success of a company. However, the debate over which aspect to prioritize often arises, with many companies focusing predominantly on acquisition. In reality, both are crucial for different reasons. In this article, we will explore the concepts of customer acquisition and customer retention, the ways in which they drive growth, and why finding the right balan

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Enduring strategies for workforce talent

Customer Enthusiast

With the fall approaching, many organizations will be analyzing employee attitudes using some version of culture, opinion, or engagement survey. The best organizations will leverage this insight to improve employees’ working experience, which in turn affects customers’ experience.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Inspirato: Pioneering The Future in Luxury Customer Experience

Blake Morgan

               In customer experience integrating innovation and personalization is key. Inspirato is a luxury vacation membership company that offers its members access to a curated collection of luxury vacation properties and experiences around the world. The company operates on a subscription-based model, where members pay an annual fee for access to these high-end vacation options.

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QR Code Marketing for Mobile First Brands 

Optimove

Need a bit of convincing? QR code scans quadrupled in 2022; 72% of us scan a QR code at least once a month (MobileIron), and recent predictions tell us that 99.5 million people in the US will be using QR codes by 2025 – not bad for a technology that’s had more than its fair share of naysayers! Today, most marketers have at least considered QR code marketing as part of their campaign arsenal.

Brands 52
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TOP 10 BPO Destinations to Consider When Outsourcing Your Operations

Helpware

By 2030, it is projected that the global market for business process outsourcing (BPO) will achieve a remarkable milestone, surging to a value of $525 billion.

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CX job of the week: Drax

My Customer

Looking for your next step in the world of customer experience? Every week, MyCustomer scours the internet to find the latest CX job.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Adapt Your In-Person B2B Event Strategy Or Lose Audiences

Forrester's Customer Insights

In-person events are an essential part of an integrated event mix, but attendance levels are down when compared to pre-pandemic levels, and macroenvironmental changes over the past three years have changed in-person events forever. 2022 saw a precipitous increase in event costs, with the average cost per attendee around 25% higher compared to 2019.

B2B 49
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Intelligent video and audio Q&A with multilingual support using LLMs on Amazon SageMaker

AWS Machine Learning

Digital assets are vital visual representations of products, services, culture, and brand identity for businesses in an increasingly digital world. Digital assets, together with recorded user behavior, can facilitate customer engagement by offering interactive and personalized experiences, allowing companies to connect with their target audience on a deeper level.

Video 74
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Forrester Data Shows High CRM Adoption But Low Satisfaction

Forrester's Customer Insights

Every year, our clients at Forrester ask us about trends in customer relationship management (CRM) adoption. To help us answer these questions, Forrester fielded a survey to ask CRM decision-makers around the world about different aspects of their company’s overall CRM strategy.

CRM 48
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Improving Customer Satisfaction: The Power of a Good Customer Effort Score

SurveySensum

In today’s competitive market when we talk about customer experience, we’re not just talking about flashy features or catchy ads. It’s about how smoothly customers can use your products, access your services, and get help when they need it. This is where the Customer Effort Score (CES) steps in. CES is a metric designed to gauge the level of effort customers have to put forth when engaging with your company.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Clari’s acquisition of Groove is a milestone for revenue tech

Forrester's Customer Insights

Clari's acqusition of Groove cements the convergence happening at the core of sales tech and is a milestone for the market.

Sales 49
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How Amazon Shopping uses Amazon Rekognition Content Moderation to review harmful images in product reviews

AWS Machine Learning

Customers are increasingly turning to product reviews to make informed decisions in their shopping journey, whether they’re purchasing everyday items like a kitchen towel or making major purchases like buying a car. These reviews have transformed into an essential source of information, enabling shoppers to access the opinions and experiences of other customers.