Mon.Dec 04, 2023

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. To consider a loyalty topic to be a ‘trend’, it needs to be on the roadmap during 2024 for at least 25% of leading loyalty programs and on the radar for at least 50% of companies.

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How Any Business Can Adopt a Hospitality Mentality

ShepHyken

Top Takeaways: The hospitality mentality is a mindset that focuses on treating every customer as a valued guest, going beyond their expectations, and providing exceptional service. This mindset can be applied to every organization in any industry. A hyper-personalized experience is making the customer or guest feel like they are the only one that matters, even if it is only for a brief period of time.

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Linking ESG Programs to Corporate Financial Performance: An Econometric Analysis Approach

CSM Magazine

As businesses increasingly prioritize the incorporation of environmental, social, and governance (ESG) initiatives into their daily operations, many executives are rightfully pondering not only the moral implications of responsible ESG practices but – perhaps more importantly – how to quantify their impact on corporate financial performance (CFP). In the contemporary corporate landscape, a notable 90 percent of ESG-focused respondents prioritize the environmental aspect, while 52 and 60 percent

Financial 105
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Saving Lives With AI-Powered Road Safety Measures

kommunicate

Last Updated on December 4, 2023 Did you know the biggest cause of accidents? It’s not vehicle design, make, or model. The human element of motor safety is usually the biggest cause of accidents which can be highly mitigated using AI. We have had automatic parking for almost a decade now and stricter automobile safety [.] The post Saving Lives With AI-Powered Road Safety Measures appeared first on Kommunicate Blog.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Why Pricing Services is Critical to OEMs Performance

Middlesex Consulting

If you are responsible for pricing in an OEM business, you have three major revenue streams: finished products, spare parts, and services and service contracts. In the life science business and a few others, most of your income and profit comes from selling a fourth category: consumables. In 2023, I spent many days pouring through […] The post Why Pricing Services is Critical to OEMs Performance appeared first on Middlesex Consulting.

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How to create an inspired workforce: Evaluate

Customer Enthusiast

This post is the seventh in a series devoted to creating an inspired workforce. I will share additional posts over the coming weeks to support leaders, managers, and supervisors in this effort. In summary, the first six steps are 1.

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Optimove Announces 2023 Heptagon Awards Winners, Celebrating Exceptional CRM Marketing

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now We’re happy to announce the winners of the 3rd annual Heptagon Awards! Drumroll! The 2023 Heptagon Award winners are: Top Marketing Campaign Awards:    Multichannel Campaign of the Year: Jumpman Gaming  Best Use of AI for Marketing Orchestration: Funstage (Gaminator)  Campaign of Highest Impact Best Email Campaign: EasyGo  Best Email Campaign: Gaming1  Best Mobile Campaign: Racing and Wagering Western Au

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Using CRM for Key Account Management is a Losing Proposition

Kapta Customer Success

Key account management requires a formal process and technology to support it. Learn what account management processes CRM doesn’t support and which software does.

CRM 59
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Whilst AI Claims the Limelight, Organisations Need to Implement Solutions for the Right Reason

CSM Magazine

Whilst confidence in technology is rising, companies have to ensure that they are not caught up in the AI whirlwind and look at alternatives such as intelligent automation. Andrew Linley, Head of Commercial at NGC Networks explains. Artificial Intelligence (AI) has over the past five years become the new buzzword across multiple sectors. Such is the potential for AI to make a real impact for businesses, levels of enthusiasm are increasing all of the time.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How Beth Karawan Made Their Mark

ImprintCX Articles

Q: What is the number one lesson you have learned during your CX career journey that you use on a regular basis, that you believe all CX professionals should know? Remember that the strategies and programs we develop are for humans, real people with real issues and genuine emotions. Q: What is your best piece of advice for CX leaders to be successful?

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How to Find the Right Address for Your Business Site

CSM Magazine

Selecting the right address for your business is a critical decision that can significantly impact your operations, growth, and success. This choice is more than just a physical location—it’s about aligning your business goals with the neighborhood demographic, local infrastructure, and evolving industrial trends. The process involves meticulous research, careful consideration of various factors such as cost, accessibility, and customer base, as well as long-term strategic planning.

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Implementing CS From Scratch: 4 Best Practices

Gainsight

Customer Success (CS) is one of the most important growth drivers for any company across the globe. From new SaaS companies to established industries like healthcare, the one thing every organization shares is a need to put the customer first. It’s exciting when you think about it. Your company can focus on one philosophy and see positive changes in everything from marketing to product design to Net Revenue Retention rates.

eBook 52
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Elevate Your Hotel with 24/7 Hotel Management

Magellan Solutions

Immerse yourself in this scene: a fantastic hotel where activities flow gracefully throughout the day. It harmonizes a symphony of impeccable guest arrivals and content patrons. Magellan Solutions takes charge in a world where every interaction holds significance. It guarantees that your hotel thrives by providing top-notch hospitality services. Picture a world where you foresee the needs of your visitors, where check-ins are not mere transactions but occasions of arrival that are honored.

Hotels 52
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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Email Segmentation

Optimove

What is Email Segmentation? Email segmentation is a targeted marketing strategy that involves categorizing an email list into distinct segments based on specific criteria such as demographics, behavior, or preferences. It aims to deliver more personalized and relevant content to different groups within the audience. Email segmentation is the practice of dividing a subscriber base into smaller, more manageable segments to tailor messages according to the unique characteristics and needs of each g

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6 Customer Feedback Strategy: Turning Feedback into Action

SurveySensum

Have you ever felt lost in a heap of survey responses, wondering how to make them work for your business? Collecting customer feedback is one thing, but understanding how to use it can take time and effort. Well, you are not alone! Many businesses gather feedback but need help figuring out what to do next. The result? Customers start to feel like their opinions don’t matter, and when they don’t see any changes, they quietly leave.

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Bridging Web2 and Web3 with I&CX: Harnessing the Power of SAP NFT Management

SAP Customer Experience

Introduction: In this age of fast-evolving digital trends, NFTs (Non-Fungible Tokens) are not just reshaping the landscape of digital assets but are also emerging as revolutionary tools for businesses to engage with customers.

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Be The Point Guard: How CIOs Partner With CEOs to Drive Success

Forrester's Customer Insights

As a big fan of basketball, I couldn’t help but compare the CIO’s role to that of a point guard. In the game of basketball, the point guard plays a critical role in orchestrating plays, facilitating collaboration, and adapting to the constantly changing game conditions.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Role of Customer Education in Customer Success.

SmartKarrot

Introduction In this insightful Kaffeine & Karrots conversation, Shivani Chaturvedi, Customer Success Manager at SmartKarrot Inc., sits down with Sana Farooq, Senior Director of Customer Success & UC Irvine CX Advisory Board, to delve into the pivotal role of customer education in achieving success. With over 12 years of experience spanning early-stage to high-growth companies, Sana provides a wealth of knowledge on how customer education intertwines with customer success.

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This Week In AI, UK Edition: Much Ado About Not That Much

Forrester's Customer Insights

The UK continues to pursue its ambition to become the “geographical home of global AI safety regulation.” Just in the last few days, the UK government published new guidelines for secure AI system development and the new UK Artificial Intelligence (Regulation) Bill made it into the House of Lords for its second reading.

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How Getir reduced model training durations by 90% with Amazon SageMaker and AWS Batch

AWS Machine Learning

This is a guest post co-authored by Nafi Ahmet Turgut, Hasan Burak Yel, and Damla Şentürk from Getir. Established in 2015, Getir has positioned itself as the trailblazer in the sphere of ultrafast grocery delivery. This innovative tech company has revolutionized the last-mile delivery segment with its compelling offering of “groceries in minutes.” With a presence across Turkey, the UK, the Netherlands, Germany, and the United States, Getir has become a multinational force to be reckoned with.

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The Swing Voter Project, Arizona: November 2023

2020 Research

The Swing Voter Project, an ongoing collaboration between Sago and Engagious , checked in with Arizona voters for its latest round of focus groups. In these online sessions, swing voters – those who voted for Donald Trump in 2016 and Joe Biden in 2020 – share their thoughts on key political topics concerning their country and state. Context for the Arizona Swing Voter Group Historically, Arizona voters have chosen Republican candidates in presidential elections.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.