Thu.Apr 04, 2024

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Customer Success + Sales = Revenue Retention: Insights from Totango Leaders

Totango

“What’s your company’s most important business outcome in 2024?” If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Would everyone have the same goal, or would it vary from team to team? Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion.

Sales 89
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Essential Restaurant KPIs to Measure Customer Experience Success

IntouchInsight

In the dynamic , competitive restaurant industry, every customer interaction counts. Whether through efficient drive-thru lanes, user-friendly self-service kiosks, or intuitive mobile apps, each touchpoint shapes the guest experience, influencing satisfaction and loyalty.

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What Cozy Games Tell Us About Creating an Online Community

Brandwatch CX

If you're looking to create an engaged online community for your brand, the cozy game phenomenon is a great place to start. Let's dive in.

Brands 99
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Build a news recommender application with Amazon Personalize

AWS Machine Learning

With a multitude of articles, videos, audio recordings, and other media created daily across news media companies, readers of all types—individual consumers, corporate subscribers, and more—often find it difficult to find news content that is most relevant to them. Delivering personalized news and experiences to readers can help solve this problem, and create more engaging experiences.

Trends 80
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Please vote for the 2024 Industry Champion Awards from ContactCenterWorld.com

Bill Quiseng

I am honored to be nominated for the 2024 Industry Champion Awards from ContactCenterWorld.com – the Global Association for Contact Center & Customer Engagement Best Practices. This prestigious award is presented to industry professionals based on feedback from their connections who vote. Therefore, please support me by voting for me at this link [link] as soon as possible.

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Sparking Conversation: Catch Uplight at Leading Energy Events Worldwide in Q2 2024

Uplight

We’re excited to announce our attendance, speaking engagements, and sponsorships at upcoming industry events during Q2 2024! Following the acquisition of Autogrid, Uplight’s size, capabilities, and reach have grown—to keep pace with this growth, we’re attending more events than ever, expanding our engagement and collaboration with industry professionals to accelerate the clean energy transformation at Read More The post Sparking Conversation: Catch Uplight at Leading Energy Events Worldwide in Q

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What Cozy Games Tell Us About Creating an Online Community

Brandwatch CX

If you're looking to create an engaged online community for your brand, the cozy game phenomenon is a great place to start. Let's dive in.

Brands 65
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A Take On The Physiological Effect of Emotions and How It Influences Behavior

Feedbackly

As a CX professional or a business owner, you might already know that actual customer behavior often digresses from the notion of ‘rational reasoning.’ One of the reasons for such ambiguous purchasing habits is the influence of emotions, and it is precisely why we emphasize the importance of measuring Emotional Experience to our clients. Today, we delve a bit deeper into the power of emotions and how it’s manifested through our physical behavior.

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Exploring Customer Affiliate Marketing: Maximizing Returns in the Best Affiliate Programs

CSM Magazine

Affiliate marketing has emerged as a cornerstone of modern digital commerce, offering businesses a cost-effective and performance-driven approach to customer acquisition and revenue generation. Central to the success of any affiliate marketing initiative are the best affiliate programs, which provide a platform for brands to collaborate with affiliates and harness their marketing prowess to drive sales and brand awareness.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Real world data reveal how diseases manifest in diverse populations

Clarivate

The prevalence and co-occurrence of immune-mediated inflammatory diseases (IMIDs) like inflammatory bowel disease and rheumatoid arthritis varies by race and ethnicity among U.S. adults. That’s the upshot of a retrospective cohort study of 10.8 million U.S. adults performed by Clarivate researchers using claims and electronic health record data, data often referred to as real-world data (RWD).

Data 52
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Accessibility First is the New Mobile First

Help Scout

There are several approaches to the software development process that prompt us to focus on specific priorities over others. But which one is best? Get our take in this post from the Help Scout engineering team.

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Announcing The Winners Of Forrester’s Coveted B2B Return On Integration Honors For North America

Forrester's Customer Insights

These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North America in May.

B2B 51
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Exploring the Development of Customer Service in Casinos: From Virtual Help to In-Person Conversations

CSM Magazine

The combination of hospitality, amusement, and betting experiences that characterize client service in casinos is top tier. This sector has experienced an amazing transformation over time, driven by shifting consumer demands and technology advancements. Client relations history in casinos shows an ongoing relationship between technology and tradition, from the earliest days of online services to the current focus on in-person encounters.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Announcing Forrester’s B2B Program Of The Year Award Winners For North America

Forrester's Customer Insights

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

B2B 39
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A 2024 Guide to Live Chat Agents Support

Magellan Solutions

Meet the future of customer service: live chat agents! In a world where instant gratification reigns supreme, customers demand personalized experiences like never before. Take advantage of this essential tool to transform online interactions and exceed consumer expectations. Imagine if nearly two-thirds of your customers were more inclined to keep doing business with you.

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What I Learned About GenAI From Over 100 Indian CMOs

Forrester's Customer Insights

What an amazing two weeks it was! After countless flights and hotel check-ins, I’m pleased to share what I observed from Forrester’s roundtable events covering generative AI (genAI) in marketing, held in four cities: Delhi, Hyderabad, Chennai, and Bangalore.

Hotels 35
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Nielsen Sports sees 75% cost reduction in video analysis with Amazon SageMaker multi-model endpoints

AWS Machine Learning

This is a guest post co-written with Tamir Rubinsky and Aviad Aranias from Nielsen Sports. Nielsen Sports shapes the world’s media and content as a global leader in audience insights, data, and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.

Sports 76
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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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No, Amazon Isn’t Killing Just Walk Out But Rather “Pushing Hard” On It

Forrester's Customer Insights

Read for three key insights on Amazon’s autonomous checkout technology Just Walk Out from an interview with Amazon.

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CX Leaders Are Change Leaders

Forrester's Customer Insights

In his induction speech into the Wisconsin State Bowling Hall of Fame in 2012, my dad referred to me affectionately as the “pied piper” for my ability to inspire others to go along with new ideas (example: a local bowling fundraiser that raised over $300K for breast cancer research).

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Adobe Journey Optimizer – B2B Edition Makes Buying Group Adoption Easier

Forrester's Customer Insights

Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing’s impact on revenue.

B2B 31
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EA Teams Struggle To Communicate Architecture’s Value

Forrester's Customer Insights

Over the years, my Forrester colleagues and I have observed that the maturity of enterprise architecture (EA) varies greatly among and within companies, industries, and geographies. Some EA practices are more IT-oriented, while others are more business-driven, but EA must always be outcome-driven and demonstrate its value.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Overcome Tall Poppy Syndrome In Operations Leadership

Forrester's Customer Insights

Overcome tall poppy syndrome. Inspire team growth, foster a learning mindset, and challenge the status quo. Achieve extraordinary results through practicality, influence, curiosity, and resilience.

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Google Chrome Settlement Shows The Power Of Privacy-Minded Consumers

Forrester's Customer Insights

The details of Google’s settlement in a multiyear lawsuit over Incognito Mode became public this week. The lawsuit argued Incognito Mode isn’t actually incognito, violating several federal and California state laws, including illegal wiretapping, invasion of privacy, and breach of contract. The class was seeking $5 billion (not a typo) in damages.

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Large Services Firms: Breaking Up Is Hard To Do, But So Is Coming Together

Forrester's Customer Insights

The boundaries of IT service providers are in flux due to a variety of motivations. And too often customers are left with more questions than answers. Read this blog to get four tips for managing service provider transitions.

Tips 24
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Has Digital Advertising Reached Maturity In The US?

Forrester's Customer Insights

Spending on digital advertising in the US is forecasted to settle into a period of moderate growth. From 2023 to 2028, growth will — for the first time — fall to single digits due to the maturity of the market.

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.