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Your Guide to Managing and Measuring Customer Experience KPIs and Metrics

InMoment XI

As competition and buyer empowerment compound, customer experience (CX) is proving to be the only truly durable competitive advantage. Companies that earn $1 billion annually can expect to earn on average an additional $700 million within 3 years of investing in customer experience. What Are Customer Experience KPIs and Metrics?

Metrics 260
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How to Improve Customer Retention

InMoment XI

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But focusing on how to improve customer retention is just as important, if not more. That is why your customer retention efforts are so important. You guessed it!

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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

We know CX teams can deliver significant business advantages: Satisfied customers are much more likely to purchase more Revenue grows 40% faster by providing personalized experiences Businesses achieve a 2.3x CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. Customers are nuanced.

Metrics 270
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A Primer on the 3 Most Important CX Metrics: NPS, CSAT and CES

InMoment XI

But “it” is a multi-layered concept, and to truly understand customer experience at scale, you may need to track three very important metrics. Together, these can give you insight into where you stand and how to improve your CX: Net Promoter Score ( NPS ) Customer Satisfaction (CSAT) Customer Effort Score ( CES ).

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7 Deadly Sins of B2B Customer Retention

Retently

Boosting your B2B customer retention rates is incredibly important for nurturing a sustainable business. It’s a thrill to land a new customer, no doubt. Many companies get caught in this cycle because they prioritize new customer acquisition so heavily that they overlook how many customers they’re losing along the way.

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How to Use CX Metrics to Find Bottlenecks to Product Led Growth

InMoment XI

Investor Blake Bartlett coined the term “ End User Era ” to capture an important shift that is happening on an organizational level across industries: “Today, software just shows up in the workplace unannounced. Customers Will Tell You Where Your Product Led Growth Bottlenecks Are. This is where CX metrics are so valuable.

Metrics 260
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6 Most Popular Customer Experience Metrics and KPIs Explained Simply

Lumoa

You can easily see that NPS is the most common CX metric: almost two thirds of companies follow it. The churn or retention rate are usually used to understand the connection between the customer experience management and its monetary value. Since 2003, when the metric was first introduced, NPS has been gaining popularity.

Metrics 432