Kerry Bodine

AUGUST 14, 2020

Do you first have to analyze customer (quantitative) data or focus on their (qualitative) journeys? The Holy Grail of customer research is combining quant and qual data to get the most complete picture of your customer. The Trade-offs Between Quant & Qual Customer Research. Can we have nested journeys?

Customer Journeys 207

Customer Journeys Management Touchpoint Telecommunications 207

Horizon CX

JUNE 10, 2022

The customer journey map (CJM) is a useful and crucial tool to help businesses uncover and visualize the experience their customers have when interacting with the brand from the customer’s point of view. That last underlined phrase underscores the criticality and validity of the customer journey.

Customer Journeys 130

Customer Journeys System Net Promoter Score NPS 130

Experience Investigators by 360Connext

DECEMBER 15, 2023

What are the ways you can showcase how the employee experience is reflective (OR not) of your aspirational customer experience? Related: Three Employee Experience Touchpoints that Impact Customer Experience Then be honest and authentic about sharing where this might need attention. Share customer journey maps and insights.

Communication 304

Communication Tips Customer Journeys Customer Experience 304

Experience Investigators by 360Connext

MAY 15, 2024

Sharing positive feedback on a regular basis is inspiration that helps prevent burnout. Customer insights can now drive changes at every level of the organization. The inflection point came when we realized we get a lot of great information back from our customers — Why are we doing it only once a year?

Customer Journeys 143

Customer Journeys Strategy Customer Experience Culture 143

CX Journey

APRIL 25, 2018

Are you listening to customers? Are you mapping their experiences? What is Journey Mapping? Let me start with explaining what journey maps are not: they are not lifecycle maps, sales funnels, buyer funnels, buyer lifecycles, etc. And how well is that going for them?

Customer Journeys 146

Customer Journeys Exercises Touchpoint Culture 146

Michel Falcon Experience

APRIL 3, 2019

In all my years of focusing on customer experience management, there is one practice that stands out amongst them all…customer journey mapping! How customer journey mapping will improve your operational strategy. ? Customer journey mapping is a fantastic way to improve your customer experience.

Customer Journeys 94

Customer Journeys Case Study Study Customer Experience 94

GetFeedback

JUNE 12, 2019

When tasked with overhauling the customer experience (CX), business leaders often seek to identify the most critical customer touchpoints. Put yourself in the customer’s shoes. But McKinsey argues that it’s nearly impossible to deliver consistent service without managing the entire buyer’s journey.

Touchpoint 199

Touchpoint How To Net Promoter Score NPS 199

Kustomer

JUNE 25, 2020

Listen and subscribe to our podcast: In this episode of Customer Service Secrets , Annette Franz, CEO of CX Journey Inc. joins Gabe Larsen to continue exploring customer journey mapping and how to do it effectively. Customer journey mapping is a way of capturing the thoughts, feelings, and actions of the customer.

Customer Journeys 92

Customer Journeys Policies Customers Analysis 92

CX Journey

NOVEMBER 17, 2015

Image courtesy of Alan Tunnicliffe Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on June 15, 2015. You’ve got buy-in and commitment … all the right people in your company are on board to map your customers’ journeys. Only your customers can outline the definitive map.

Customer Journeys 104

Customer Journeys Exercises Touchpoint Guidelines 104

delighted

NOVEMBER 30, 2021

When you think like your customer, you get to know how they interact with your company or brand – an exercise that will help you understand what makes them happy or frustrated based on the micro-experiences they have. . What are customer touchpoints? Why is it important to understand customer touchpoints?

Touchpoint 82

Touchpoint Customer Journeys Net Promoter Score Effort Score 82

CX Journey

JULY 7, 2015

Today's post is a modified version of a post I originally published on Touchpoint Dashboard on February 4, 2015. One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. This is a common starting point for maps. You put it on the wall. And nothing changes.

Customer Journeys 80

Customer Journeys Exercises Touchpoint Call Recording 80

Experience Investigators by 360Connext

JANUARY 12, 2021

Why Implement a Voice of the Customer Program? Your VoC program can allow your leaders to follow a standard and sustainable model of collecting feedback at key moments along the journey, analyze that feedback, then turn those insights into action. This is great time to refer back to your overall Customer Experience goals.

Customer Journeys 241

Customer Journeys Net Promoter Score Metrics Effort Score 241

PeopleMetrics

MARCH 26, 2018

Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Your website, call center or storefront are all examples of possible customer touchpoints. Touchpoints vary.

Touchpoint 86

Touchpoint Feedback CEM Call Center 86

CX Journey

OCTOBER 8, 2015

Image courtesy of MatsGoldberg Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on May 29, 2015. There are five basic principles that journey maps must adhere to. Once upon a time (and still today), journey maps were created on butcher paper with post-it notes.

Customer Journeys 80

Customer Journeys Touchpoint Exercises Tools 80

Quadient

JULY 25, 2022

Choosing your Customer Journey Software: our best tips. It’s critical that the entire organization works together to create the customer experience that your customers want and expect. But how do you shift the focus of the entire company to put the customer front and center? What is customer journey software? .

Customer Journeys 52

Customer Journeys Software Tips Touchpoint 52

Lumoa

FEBRUARY 21, 2023

Primary Areas That Define the Impact of a VoC Program Sian Kerr shared the three key areas to consider when assessing the impact of a VoC or CX program: How Each Team Uses the Results Look at how individual teams can use the insights and feedback they get from customers. According to Kerr, the tactical side of things comes first.

Gamification 208

Gamification How To Customer Journeys Omni-Channel 208

Experience Investigators by 360Connext

JULY 12, 2022

Typically, it’ll start with a general plan on how an organization is going to gather customer feedback — a plan that typically includes Customer Listening Posts. What are Customer Listening Posts? Listening posts: Help us understand individual customer needs and experiences closer to real-time.

Customer Journeys 143

Customer Journeys Feedback Social Media Exercises 143

SurveySensum

FEBRUARY 1, 2021

In the third episode of the Experience talk: Voice of Customer and Employee , Tanuj Diwan , Head of Product and Nandkishor Tripathi aka NK, Global Head of Customer Experience and Success at SurveySensum are talking about one of the most important aspects of the VOC program – How to define your Customer Journey?

Customer Journeys 52

Customer Journeys Exercises Customer Centricity Customers 52

Doing CX Right

OCTOBER 9, 2019

Journey Mapping is an important component of any CX practice. We talked about customer journeys and how the process helps people understand their customers better. CX topics include: What customer journey mapping is. How to map ‘as is’ and ‘to be’ journeys.

Customer Journeys 40

Customer Journeys Exercises Customers Touchpoint 40

Waypoint Group

SEPTEMBER 2, 2015

The last couple of weeks, my posts on LinkedIn have focused on renewals , NPS and feedback in a business-to-business setting. Customer Journey Mapping has become a popular tool in the CX space and it’s a great starting point for understanding how your customers flow through the different touchpoints of your company.

Customer Journeys 40

Customer Journeys B2B ROI B2C 40

SurveySensum

JANUARY 12, 2024

Companies that effectively execute customer experience projects start by concentrating on how they gather and evaluate consumer feedback — Gartner. The emphasis is now on creating personalized experiences that resonate on a personal level, recognizing each customer’s individuality.

Feedback 52

Feedback Engagement Strategy Customer Journeys 52

CX Journey

AUGUST 25, 2015

Image courtesy of ~db~ Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on March 19, 2015. In a post from earlier this month , I wrote about the most-basic and most-important rule of customer journey mapping: maps must be created from the customer viewpoint.

Customer Journeys 80

Customer Journeys Exercises Touchpoint Customer Centricity 80

Ian Williams

NOVEMBER 15, 2015

In this two part blog, we take a look at Customer Journey Mapping. In this first blog, we examined the origins and principles of journey mapping, with this blog going on to look at different elements, approaches and methodologies. Customer Journey Mapping – which way now? complaints).

Customer Journeys 40

Customer Journeys Exercises Analysis Customers 40

Lumoa

FEBRUARY 14, 2024

How to Spot Gaps in Your CX Strateg y Tracking this data through CX management software gives companies the freedom to tinker with other aspects of CX, like the number of customer touchpoints or level of personalization, with measurable KPIs to judge the results. Fine-tuning your CX elements is a constant exercise.

Strategy 208

Strategy Customer Experience How To Multi-Channel 208

Experience Investigators by 360Connext

FEBRUARY 23, 2021

What are the ways you can showcase how the employee experience is reflective (OR not) of your aspirational customer experience? Related: Three Employee Experience Touchpoints that Impact Customer Experience. Share customer journey maps and insights. Celebrate employee feedback! Wave a magic wand.

Communication 178

Communication Tips Customer Journeys Customer Experience 178

CloudCherry

MARCH 28, 2019

Everyone is talking about journeys. But 99% of enterprises don’t bring those journeys into their CX programs. Most journey mapping exercises start out great with gathering everyone in a room, brainstorming touchpoints and designing a visual journey of how customers move through their interactions with your company.

Customer Journeys 231

Customer Journeys CEM NPS ROI 231

CloudCherry

DECEMBER 1, 2018

Credit union executives are seeking feedback and learning to listen to the voice of their members and their needs. Most teams usually start by sending out a few ad-hoc surveys to start collecting feedback from members. Within the CloudCherry platform, our CrossTabs reporting feature provides snapshot data from multiple touchpoints.

Customer Journeys 150

Customer Journeys CEM Net Promoter Score Touchpoint 150

Kerry Bodine

JULY 11, 2017

Half an hour after the first round of introductions and ice breakers, our customer journey mapping workshop was in full swing. Here’s how it works: the customers capture each interaction—each touchpoint—on a separate yellow sticky note, and then place those sticky notes on a paper continuum from “least useful” to “most useful.”

Customer Insights 199

Customer Insights Customer Journeys Exercises Touchpoint 199

CloudCherry

OCTOBER 19, 2018

Credit union executives are seeking feedback and learning to listen to the voice of their members and their needs. Most teams usually start by sending out a few ad-hoc surveys to start collecting feedback from members. Within the CloudCherry platform, our CrossTabs reporting feature provides snapshot data from multiple touchpoints.

Customer Journeys 150

Customer Journeys CEM Net Promoter Score Touchpoint 150

SmartKarrot

MAY 6, 2022

From a bird’s eye view, the customer journey is a simple, transactional journey happening between a seller and a buyer. However, a deeper dive into the ocean of customer journey brings you face-to-face with the complexities associated. Rather, it is a journey from A to Z with several touchpoints in between.

Customer Journeys 10

Customer Journeys Touchpoint Effort Score B2B 10

Lumoa

SEPTEMBER 11, 2023

That’s why customer experience strategy plays such an essential role in determining how well a business performs. It involves creating a plan to elevate every customer’s experience across every touchpoint they have with your company. And to know what the customers need, you must first understand who they are.

Strategy 208

Strategy Customer Experience Net Promoter Score Effort Score 208

Lumoa

SEPTEMBER 11, 2023

That’s why customer experience strategy plays such an essential role in determining how well a business performs. It involves creating a plan to elevate every customer’s experience across every touchpoint they have with your company. And to know what the customers need, you must first understand who they are.

Strategy 208

Strategy Customer Experience Net Promoter Score Effort Score 208

CX Journey

JUNE 20, 2017

Understand the customer 3. Outline the customer lifecycle 4. Map the customer journey 5. Listen to your customers 6. to identify your customer. Personas are fictional characters created to describe your ideal prospect or actual customer. These are dismal statistics.

Customer Journeys 164

Customer Journeys Exercises Customer relationships Touchpoint 164

Comm100

FEBRUARY 6, 2023

A good CX is customer-centered. You have to predict the customer’s expectations, constantly measure your CX performance, and solicit feedback from them. This will enable you to track the customer journey and behaviour more efficiently. It also allows you to create a more customer-focused experience.

Financial 206

Financial Trends Self Service Customer Experience 206

ShepHyken

SEPTEMBER 23, 2019

My Comment: You want happy customers? Do you want to keep your happy customers? Content marketing, social media, customer feedback, customer support, and training and analytics… These aren’t just buzz words. These are the ways great companies are getting their customers to return again and again.

Customer Journeys 100

Customer Journeys Customer Service B2B Social Media 100

SurveySparrow

SEPTEMBER 29, 2023

It unites teams from different departments within a company to focus on a single, paramount objective: enhancing the overall customer journey. A customer experience workshop is basically like a friendly gathering where these team members sit down to solve a CX puzzle. They break the journey into memorable moments.

Customer Experience 52

Customer Experience Exercises Customer Journeys Roadmap 52

Interactions

APRIL 8, 2021

So, when it comes to digital channels, it’s important to have a unified, cohesive, and consistent strategy across all possible touchpoints. . The best way to zoom out and see the whole customer experience is through customer journey mapping. Check out all of our resources on customer journey mapping here.

Customer Journeys 62

Customer Journeys Social Media Exercises Measurement 62