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Journey Map or Process Map? What’s the Difference?

Seaton CX

What’s the difference between a customer journey map and a process map? This question comes up when I’m journey mapping with Customer Experience (CX) leaders and we bring other departments into the project. We had to explain how customer journey mapping was different from process mapping.

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The Importance of Customer Service to the Customer Journey

Lumoa

There’s no denying that customer journey and customer experience are hugely important to the success or failure of a business. You want to keep your customers happy. This has been true since human beings began trading currency for services. That being said, poor customer service can lead to disastrous results.

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The Key to a Great Customer Experience Design

InMoment XI

In this article, we’ll discuss what designing an effective customer experience looks like, what makes it different from user experience and customer service, why it matters, the elements of customer experience design, and how to design a great customer experience from start to finish.

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How to Do Research-Based Customer Journey Mapping with Bob Thompson from CustomerThink

Kustomer

How Journey Mapping Exemplifies Customer Centricity. Journey mapping is a CX principle that used to be unique, but has become a necessary and common practice for all companies. Although most companies practice journey mapping, Bob Thompson reports that only about a third are doing it successfully.

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What Is a Unified Customer Experience and How Can It Benefit the Bottom Line?

Kayako

The customer relationship management space is buzzing with tips about providing a unified customer experience, but what exactly does that mean in the context of customer experience management (CXM)? Capture your customer’s entire journey in a way a support ticket or traditional help desk never could.

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

We begin this three-part series with the basics – the intricacies of the modern customer journey – and shed light on its various stages and steps. The (modern) Customer Journey In today’s dynamic e-commerce landscape, understanding the customer journey has become more critical than ever.

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The Ultimate Blueprint for Mastering Customer Service Metrics

InMoment XI

By accurately measuring these metrics, businesses can transform their customer interactions, fostering loyalty and driving revenue. What Exactly Are Customer Service Metrics? They serve as a mirror, reflecting the quality, efficiency, and impact of a company’s customer service initiatives.

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