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Improve the Customer Journey

InMoment XI

Instead, there could be a problem with the customer journey. Your customersjourney can drastically affect how your customers experience your company—and whether or not they eventually become loyal to your brand. We’ll walk you through the first steps to optimizing your customer journey. .

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NPS Software: Map your customers’ journey

Knowmax

NPS Software: Map your customersjourney.

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Why You Should Build an Omnichannel Customer Experience

InMoment XI

It’s easy to fall into the trap of thinking that customer expectations are always changing, and you’ll never be able to keep up. However, all your customers want the same thing: to be able to interact with their brand on their terms. What is Omnichannel Customer Experience?

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Review Management: An Essential Component of Modern Marketing

InMoment XI

Not only does review management help safeguard and enhance a company’s brand reputation; but it can also improve search engine visibility and cultivate brand trust among existing and potential customers. of customers read reviews when looking for products and services online. What is Review Management?

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Customer Journey Mapping Software Review

Genroe

With the rise and rise of interest in Customer Journey Mapping there has been a commensurate rise in software applications to document, manage and the resulting maps. In this post I review a wide range of software tools that can be used to document the maps you create and make a suggestion on which to […].

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How to Select the Best Customer Experience Management Software

InMoment XI

Did you know that 92% of CEOs agree that customer experience (CX) improvements have a direct impact on their bottom line? It’s clear that a customer experience program is no longer a luxury, but a necessity. Consumers are more likely to become repeat customers if they have great experiences.

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Bias Check: Do Your Personas & Journey Maps Reflect Customer Diversity?

Kerry Bodine

I’m a strong proponent of including a short description of the customer persona on each journey map. Otherwise, how do you know whose journey is being represented?) Start with your customer demographics. If yes, start with personas that align with key customer attributes. Do they skew to one gender or race?