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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. The customer experience has evolved. Why hasn’t loyalty? Customer singular.

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How Loyalty Programs Drive Customer Relationships: Experience TV Episode 9 Featuring Clay Walton-House from PK

Oracle

The Markie Awards program recognizes excellence in marketing, sales, service, and commerce. Nominations are due April 16 – don’t miss your chance to be recognized for your great customer experience efforts during 2020. Loyalty programs are more popular than ever. ” LEGO is loyalty-obsessed.

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4 ways to maximise the value of your loyalty program

Currency Alliance

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

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Flexible Loyalty Technology Solutions Power Profitable Loyalty Programs

Forrester's Customer Insights

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. But economic uncertainty adds […]

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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The Science of Habits and Creating a Successful Loyalty Program

PK

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

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7 Ways to Improve Customer Experience Immediately After Making a Sale

SurveySensum

You made the sale – awesome sauce! This is where many businesses drop the ball: post-purchase customer experience. Ready to level up that customer love? Here are 7 Small but Impactful Ways to Improve Customer Experience Immediately After Making a Sale 1. Customers feel ghosted after they’ve made a purchase.

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