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The Power of Customer-Focused Leadership

Blake Morgan

Delivering an amazing customer experience starts at the top with customer-focused leadership. Companies winning in customer experience are led by people obsessed with the customer experience and putting customers first in everything they do. There is incredible power in customer-focused leadership.

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

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Betterment’s VP of CX On How To Create Customer-Focused Leadership

Blake Morgan

Aside from a strong digital experience, what sets Betterment apart is its customer-centric leadership. The company can disrupt a long-held industry because leaders are laser-focused on customers. Customer-centric leaders ensure there’s a continuous feedback loop within the organization.

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Customer-Focused Leadership Advice from United Airlines’ Former CEO

Blake Morgan

              With its many changes and outside forces, the airline industry is challenging for customer experience. For regular updates on customer experience, sign up for her weekly newsletter here.

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From Home Office to Industry Leader: Magellan Solutions’ Evolution and Leadership Journey

Magellan Solutions

In the early 2000s, call centers were booming, and Etelecare was creating waves in the BPO industry. It highlighted their adaptability and expertise in the BPO industry. He believes that the foundation of good leadership is transparency. The company focused on process improvement, which has helped SMEs be successful offshore.

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Best in Class Versus Best in Industry

ShepHyken

Ace Hardware stores didn’t stop with being world-class in the home improvement industry. They wanted to go beyond their own industry. They became so good that other companies, completely unrelated to the hardware and home improvement industry, wanted to learn their secrets. . I now want you to think outside your industry.

Industry 157
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NPS Best Practices: Be a Leader not a Laggard

InMoment XI

In our latest report, State of Customer Experience: 2023 UK Consumer Study in partnership with NPSx by Bain & Company, we uncovered the differences between industries and brands and how each brand represents certain values. The true value lies in taking decisive action based on the insights gathered from customers.

NPS 260