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Guest Post: How Next-Generation Loyalty Programs Elevate Customer Experiences

ShepHyken

She writes about next-generation loyalty programs and how they can enhance customer experience. To meet the demands of today’s discerning consumers, businesses are embracing next-generation loyalty programs that prioritize customer experiences.

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Can AI Improve Your Loyalty Program?

Forrester's Customer Insights

Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.

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Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

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Changing Your Loyalty Program? Here’s What To Consider

Forrester's Customer Insights

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

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Paid Loyalty Programs Pique Premium Interest

Forrester's Customer Insights

Premium loyalty programs charge a fee for access to membership or a program tier. In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]

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The Science of Habits and Creating a Successful Loyalty Program

PK

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

What sets an exceptional retail customer experience apart? Because in a market brimming with choices, the way customers feel about your business can set you apart. A memorable retail customer experience leads to higher satisfaction, repeat business, and word-of-mouth recommendations. Why does this matter so much?

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