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Are Surveys Really Customer-Centric?

Blake Morgan

Survey response rates are dropping because customers feel brands don’t care about their opinions. Instead of relying on NPS, brands should consider the most valuable metrics. Feedback is crucial, but brands must pay attention to customer data and not waste their time. If Not NPS Surveys, Then What?

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On Metrics and Complacency

CX Journey

I was recently asked for suggestions on how to prevent different business units and divisions within a larger organization from becoming complacent when they are performing well based on their customer experience metrics. Here's what happens and why the work is never done: Expectations change. Customers change.

Metrics 88
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On Metrics and Complacency

CX Journey

I was recently asked for suggestions on how to prevent different business units and divisions within a larger organization from becoming complacent when they are performing well based on their customer experience metrics. Here's what happens and why the work is never done: Expectations change. Customers change.

Metrics 80
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45 Best Customer Satisfaction Survey Questions To Ask Your Customers

SurveySensum

After working in the CX industry for over 10 years, this much is clear to me – customer satisfaction is THE MOST important pillarstone of your business. And the key to improving it is by understanding your customers and listening to their voices via customer satisfaction surveys. ” 2.

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Customer Loyalty: Let’s Talk About 8

Daniel Group

For example, the most well-known system is the Net Promoter System (NPS)*. It asks how likely a customer would be to refer a company to someone else, with 10 meaning very likely and 1 meaning very unlikely. Not the customer. The post Customer Loyalty: Let’s Talk About 8 appeared first on The Daniel Group.

Loyalty 53
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Complacency or Innovation: You Decide

CX Journey

I was recently asked for suggestions on how to prevent different business units and divisions from becoming complacent when they are performing well based on their customer experience metrics. Here's what happens and why your work is never done: Expectations change. What delights customers today may not delight tomorrow.

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8 Steps to Help De-clutter and Re-think Your Customer Listening

Customer Bliss

Are some measuring customer satisfaction, some measuring customer effort scores, and some measuring NPS? Know the options available to gain customer insight in addition to customer surveys. For example, is “humanizing” research part of your effort to understand customers’ lives?