article thumbnail

How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people? The 4 Types of Market Segmentation with Examples There are four common types of strategies that businesses use to segment their customer base.

Marketing 260
article thumbnail

Philadelphia Insurance Realizes VoC Return on Investment

Confirmit

Philadelphia Insurance partnered with Confirmit to design and implement a Voice of the Customer (VoC) program to enable the insurer to gain a line of sight into every part of the customer lifecycle. Confirmit provides a tailored, multichannel VoC solution with role-based reporting and alerting capabilities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Report] Are Chat Bots the Future of Service?

Alliance by IFS

Currently, chat bots are not suited to handle all customer interactions but are rather programmed to handle simple verbal or text requests of customers based on a set of questions and answers they are assigned. Improve customer profit margins by 2.3 The post [Report] Are Chat Bots the Future of Service?

article thumbnail

3 Steps to Creating a Renewal Process and Retention in Your Customer Base

Gainsight

By identifying risk in your customer base, your team will drive action to mitigate it faster and help drive up retention. Naturally, the first step of establishing a renewal process is defining the leading indicators of risk within your customer base. Customer sentiment (e.g. Return on Investment (ROI).

article thumbnail

How to Sell Customer Experience to Your Organisation

Lumoa

The more your company invests in CX systems and teams, the more you’ll feel the positive impact on your customers (and your business metrics). Forrester found that CX leaders outperform laggards both on stock price growth and total return, and that has been even more valid in the past two challenging years.

article thumbnail

Understanding Customer Experience Analytics: Unlocking Insights for Success

InMoment XI

What is the ROI of Customer Experience Analytics? Understanding the Return on Investment (ROI) of customer experience analytics is crucial for businesses aiming to justify their investments in this strategic initiative. Who Needs Customer Experience Analytics?

Analytics 324
article thumbnail

CX Prediction 2022.2 — Surveys Are Just the Start

SurveyGizmo

Please download our CX Predictions for 2022 ebook for our full report. Customer experience programs are far more than surveys. Surveys will always play a part in customer experience. As you do, your data is integrated via API to the gaming company’s customer relationship management (CRM) platform and player profile database.

Survey 98