article thumbnail

How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people? The 4 Types of Market Segmentation with Examples There are four common types of strategies that businesses use to segment their customer base.

Marketing 260
article thumbnail

Successful Brand Building for SMEs: Overcoming Your 10 Biggest Frustrations

C3Centricity

Their commitment to consistency has helped them build a loyal customer base and grow their brand significantly. Difficulty Measuring ROI on Branding Initiatives Quantifying the return on investment (ROI) for branding efforts is a common challenge of brand building for SMEs.

Brands 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Is this the same as Customer Relationship Management, or CRM? It’s time to make your case. This is where some business acumen can help.

ROI 260
article thumbnail

Philadelphia Insurance Realizes VoC Return on Investment

Confirmit

"The sophisticated Confirmit dashboard enables us to parse the data by product, geography or even business process, such as a claim or a call center query. " — Seth Hall , VP Customer Service. With three clicks of a button instead of three days of analysis, a regional manager can gauge a group’s performance."

article thumbnail

Understanding Customer Experience Analytics: Unlocking Insights for Success

InMoment XI

With 87% of consumers actively avoiding buying from brands they don’t trust, understanding and improving the customer experience has never been more critical. Customer experience analytics is the practice that empowers businesses to do just that. Where Does the Data From Customer Experience Analysis Come From?

Analytics 324
article thumbnail

How to Sell Customer Experience to Your Organisation

Lumoa

The more your company invests in CX systems and teams, the more you’ll feel the positive impact on your customers (and your business metrics). Forrester found that CX leaders outperform laggards both on stock price growth and total return, and that has been even more valid in the past two challenging years. Lack of good data.

article thumbnail

3 Steps to Creating a Renewal Process and Retention in Your Customer Base

Gainsight

By identifying risk in your customer base, your team will drive action to mitigate it faster and help drive up retention. Naturally, the first step of establishing a renewal process is defining the leading indicators of risk within your customer base. Customer sentiment (e.g. Return on Investment (ROI).