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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. But we see teams fall into an all-too-common trap when they don’t focus on why they’re collecting these metrics. We want to dispel the belief CX teams need perfect data to move forward. Customers are nuanced. What are its pros?

Metrics 270
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CloudCherry – Tying Financial Goals to CX Metrics

CloudCherry

In order to prove their value to the company, secure the budget and buy-in they need to make changes, CX leaders must demonstrate an “irrefutable” connection to business metrics. This requires a massive sea change in the metrics and strategy the profession is currently using to measure their success. NPS can’t be your North Star.

Financial 218
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

(Is this the same as Customer Relationship Management, or CRM? CRM is about managing the data and input from customers to help deliver on a Customer Experience Strategy. Often, CRM systems are the tools used to track important customer data and feedback metrics.) Strategy First. Define Success Always!

ROI 260
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What Support Metrics Should SaaS Companies be Using?

Kayako

As a support team manager, you’re already wearing a ton of hats – bet you didn’t think data wizard would be one of them, huh? But this is your life as a manager developing a SaaS customer support model that scales. And there’s so many metrics you can track ! Using smart data can change other areas of your company.

Metrics 200
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The MOST Important Customer Success Metrics

ClientSuccess

Instead, customer success leaders lean on hard numbers, insights, and data to help steer their team’s decision-making. After all, even if sales are through the roof, if customers aren’t satisfied, the business likely won’t last. If your company is B2B, this could be interpreted as average revenue per logo.

Metrics 100
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Integrated CX: The Complete Guide

InMoment XI

What is Integrated Customer Experience (CX)? Integrated CX is all about harnessing the power of data, technology, and expert service to help companies unlock valuable insights so they can take action to drive measurable outcomes for their customers. In short, integrated customer experience is an anti-siloed CX strategy.

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Don’t Let Acquisition Be Your Only Customer Growth Metric

Customer Bliss

Unfortunately, in many of our organizations, we walk through spreadsheets and we talk about sales or our corporate assets, but the conversation should really be a very simple metric that starts with, “As a result of the experience we delivered this past month or quarter or year did all of us, did we all earn the right to growth ?”

Metrics 195