Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

BirdEye

NOVEMBER 20, 2023

Referral marketing is a strategy that encourages existing customers to refer new ones to your business. It’s an organic way that leverages the power of word-of-mouth — the most credible form of advertising — to grow your customer base. Yotpo Yotpo leverages customer reviews to boost referral efforts.

Software 62

Software Marketing Multi-Channel e-support 62

SurveySparrow

JUNE 28, 2023

Personalization acts as a catalyst to improve engagement, driving an uptick in customer satisfaction levels, fostering trust, and building a loyal customer base. When customers log in, they are greeted with product recommendations that are customized based on their browsing history, wish list, and past purchases.

Industry 52

Industry Tips Customer Experience Healthcare 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. Engaging employees.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

SurveySensum

DECEMBER 6, 2023

— Enter the Customer Health Score – the secret sauce that successful businesses swear by. It’s like a fitness tracker for your customer relationships, telling you when things are blooming or need a little extra care. But hold on, do you know how to interpret these signals? With customer feedback !

Effort Score 52

Effort Score Metrics Customer Satisfaction System 52

BirdEye

MARCH 24, 2023

The best practices for how to do business development may also change. They need to know how to create marketing strategies, develop campaigns, and sales plans to reach targeted audiences. Project management skills: Professionals in this career should be adept at juggling multiple responsibilities, including numerous customer meetings.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. The customer experience has evolved. Why hasn’t loyalty? Customer singular.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? Today, it’s more about offering customers something as personalized as possible, so that they feel truly special. 3 benefits to improve customer retention with analytics. Think again. Facilitates sustainable growth.

Customer Retention 96

Customer Retention Analytics Data Strategy 96

ClearAction

DECEMBER 31, 2015

Shared vision, strategic planning, and governance are rarely discussed in customer experience literature. Collaboration, teamwork, and involvement of multiple functional areas in taking action on customer insights must be well-thought-out and institutionalized across your company for long-lasting results. Follow the money.

Strategy 48

Strategy Customer Experience ROI Sports 48

ShepHyken

OCTOBER 6, 2023

Building and maintaining customer loyalty is more critical than ever in today’s highly competitive business landscape. How to Build Customer Loyalty In 2023 – 3 Must-know Strategies A few strategies in your pocket can help you build customer loyalty better by keeping your customers engaged and loyal.

Loyalty 62

Loyalty Tools Social Media Loyalty Programs 62

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Lumoa

NOVEMBER 21, 2023

When it comes to increasing profitability and retaining a loyal customer base, the ability to smartly source, analyze, and use customer feedback data to enhance services and products makes all the difference. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.

Analysis 208

Analysis Feedback Social Media Chatbots 208

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. In some ways, it’s surprising how little the supermarket industry has moved on. Surveys[iii] show supermarket customers are primarily motivated by functional drivers: value, and convenience. Loyalty programs are essentially a value exchange.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Second to None

APRIL 12, 2018

In order to establish a strong understanding of customer insights, restaurant managers may want to consider investing in a customer database to collect important data, key insights, and trends to better serve and suit their customers for improved business relationships and better business outcomes. Segmentation.

Marketing 67

Marketing Social Media Loyalty Programs Rewards Programs 67

Retently

FEBRUARY 21, 2024

For maximum engagement, use survey channels with high customer interaction, such as: Emails Text messages In-app surveys Website pop-ups Experiment with multiple channels to catch a wider array of customer insights and lessen the bias tied to any single channel. Cater to customer preferences and improve customer satisfaction.

Survey 78

Survey Social Media Advertising Analysis 78

Thematic

MARCH 27, 2024

By carefully analyzing customer feedback and behavioral patterns, you gain the power to anticipate potential churn and take proactive measures to improve customer retention. Here's how to translate Voice of the Customer data into actionable churn reduction. Pricing and Value: Is price sensitivity an issue?

Effort Score 62

Effort Score Analysis Feedback Net Promoter Score 62

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

SmartKarrot

JANUARY 7, 2022

The main goal is to improve customer experience by designing customer loyalty programs, training sessions, education sessions, and more. The roles and responsibilities that make the journey of a chief customer officer colorful. The Chief Customer Officer reports to the CEO of the organization.

Chief Customer Officer 10

Chief Customer Officer How To Customer Centricity Social Media 10

Qualtrics

DECEMBER 20, 2018

Ask your customers to rank your brand and any other brands they use in the same category and then ask follow-up questions to get more information. Customer decisions – even ones that don’t go your way provide an excellent opportunity to learn how to improve and increase your chances to capture future customers.

Customer Experience 30

Customer Experience Effort Score Rewards Programs NPS 30

ProProfs Chat

DECEMBER 17, 2021

There are various ways available when it comes to capturing in-app feedback: Customer Satisfaction Surveys . Collecting customer insights using Nudges. One of the effective ways is gauging the overall satisfaction via a Customer Satisfaction Survey. Related Read: How To Build A Customer Loyalty Program.

Tools 52

Tools Feedback Roadmap Survey 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The 40-60% of less frequent customers are a far larger commercial opportunity.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101