DemandJump

MARCH 23, 2022

In recent times, the SEO Pillar has become a staple of content marketing strategies, and for good reason. Marketing departments used to think that just producing loads of content meant they were winning search engine rankings and generating traffic.

Strategy 98

Strategy Marketing 98

DemandJump

JUNE 13, 2022

If you’re reading this, you might have heard of Pillar-Based Marketing (PBM). If you haven’t, you might be wondering, what is Pillar-Based Marketing? It is a marketing strategy in which you create several pieces of content (we recommend at least 16) that set your brand up as an authority for a topic of your choice.

Marketing 98

Marketing Strategy Brands 98

DemandJump

JUNE 13, 2022

So you’ve heard about Pillar-Based Marketing (PBM)and are curious how much it will cost you to implement this new style of content marketing. Does PBM cost money? Here’s the great news: you can get started with $0.

Marketing 95

Marketing Strategy 95

DemandJump

JUNE 14, 2021

A content pillar strategy is the best way to win at content marketing in 2021. Content pillars are a novel type of content strategy framework that involves the creation and tactical interlinking of related pieces of content.

Strategy 92

Strategy Industry Marketing 92

DemandJump

JUNE 10, 2021

What are content pillars? Content pillars are a novel type of content strategy framework that involve the creation and tactical interlinking of related pieces of content designed to increase a website’s search engine rankings.

Strategy 98

Strategy Marketing 98

DemandJump

JUNE 13, 2022

A Pillar-Based Marketing platform is the newest way to create a content strategy and bring organic traffic to your website. Using a PBM platform means finding high-value keywords and phrases, creating strong content marketing, and understanding marketing attribution all in one place. You’ve come to the right place!

Strategy 98

Strategy Marketing 98

DemandJump

MARCH 28, 2023

These days, marketers are constantly looking for ways to supercharge their SEO strategy. But, if they aren’t taking the right approach, they may face an awful lot of guessing, reworking, and trying to prove ROI on SEO content that just isn’t performing. That’s where topic clusters and Pillar-Based Marketing (PBM) come into play.

Marketing 91

Marketing ROI Strategy 91

DemandJump

JUNE 14, 2022

This stands for “ Pillar-Based Marketing ,” an alternative to Account-Based Marketing (ABM). The idea behind Pillar-Based Marketing is simple: answer the questions that your prospective customers are asking with a network of relevant, interesting content. First things first: what is PBM?

Strategy 98

Strategy Sports Sales Marketing 98

DemandJump

APRIL 25, 2022

If you’re unsure how to navigate content or search engine optimization (SEO), you should consider a content pillar strategy. Are you wanting to boost your website ranking on Google to drive customers to your product or service?

Strategy 98

Strategy How To Customers 98

DemandJump

MARCH 23, 2022

Search engine optimization (SEO) is the name of the game when it comes to creating and publishing content online. Without building your content to optimize SEO—especially using high-value keywords and phrases, topics, and questions—it will most likely not reach the first page and, therefore, your audience.

Groups 98

Groups Strategy 98

DemandJump

MARCH 23, 2022

It’s easy to get focused on the details of search engine optimization (SEO) and struggle to see the bigger picture when it comes to pillar page content in the SEO pillar structure.

Examples 72

Examples Strategy 72

DemandJump

JUNE 16, 2021

Making content pillars means building a search engine optimization (SEO) strategy based on interconnected webs of content of varying lengths that follow specific interlinking strategies.

Strategy 98

Strategy Marketing 98

DemandJump

JUNE 14, 2022

Marketing companies are constantly looking for ways to bump their content to the first page of search engines. Many people know about account-based marketing to increase sales, but fewer know about pillar-based marketing (PBM). After all, 92% of search traffic clicks on Google occur on the first page of search results.

Marketing 91

Marketing Connections Sales Strategy 91

DemandJump

JUNE 13, 2022

Pillar-Based Marketing (PBM), lock that term away in your brain and remember it. PBM efforts are driven by content on all fronts. In this guide, we will cover what a PBM strategy is, explain how it works, and show how any business can take advantage of this strategy regardless of industry.

Examples 96

Examples Strategy Marketing Industry 96

DemandJump

JUNE 13, 2022

While ABM does have its place, our team at DemandJump is here to introduce everyone in the marketing world to the new giant— pillar-based marketing (PBM). You may have already come across content using this strategy without even knowing. Don't worry if this term doesn't click inside your head just yet.

Strategy 98

Strategy Marketing 98

DemandJump

JUNE 13, 2022

Pillar-Based Marketing (PBM) certification is training in the latest strategy marketers are using to win search engine page results. Your content will be able to show up as the featured snippet, even against more mighty and established brands. And by “win” we don’t just mean “climb the ranks.” How do you do it?

Course 98

Course Training Marketing Strategy 98

Optimove

MARCH 14, 2024

The image below shows how brands can segment their players so that each target group receives the most relevant and personalized messages with their preferred content, offer, channel, and more. Leverage existing high-lifetime value players : Identify best-performing existing players and reverse-engineer their acquisition strategies.

Tips 52

Tips Marketing Sports Gamification 52

DemandJump

JUNE 13, 2022

Pillar-based marketing (PBM) is the latest shift in digital marketing—and for good reason. As time goes on, the content that you’ve connected under a pillar strategy supports itself and continues to attract customers. It’s the only appreciating asset in marketing.

Connections 75

Connections Marketing Strategy Customers 75

DemandJump

AUGUST 10, 2022

Running an effective Pillar-Based Marketing (PBM) strategy relies heavily on the value of the content you produce and the structure of that content. And just as importantly, developing a strategy to create and publish that content will increase it even further.

Strategy 52

Strategy Tools Marketing 52

BirdEye

JANUARY 25, 2024

You’ll learn: What automated review sharing is The benefits of sharing reviews on social media Tips for optimizing your automated review sharing strategy Table of contents The importance of online reviews What is automated review sharing? Turning your customers’ kudos into buzz-worthy social content seems like a no-brainer.

Social Media 110

Social Media Brands How To Multi-Channel 110

DemandJump

AUGUST 15, 2022

Pillar-Based Marketing platforms are a great choice when it comes to reaching marketing goals. Audiences are tired of reading boring, irrelevant content that doesn’t keep them engaged. And companies are losing out on business, simply because their content isn’t ranking on the first page of Google.

Strategy 52

Strategy Marketing Engagement Company 52

DemandJump

AUGUST 22, 2022

Pillar-Based Marketing (PBM) is taking the marketing world by storm. It’s a marketing strategy that aims to push your website to page one of Google through a web of content you create. A Pillar-Based Marketing campaign consists of at least 16 pieces of content, including: What is PBM?

Marketing 52

Marketing Strategy 52

DemandJump

JULY 8, 2022

Pillar-based marketing (PBM) is a marketing strategy where you create pillars of related content based on exactly what your potential customers are searching for online. It leverages the power of good content by building a structure that tells search engines that you provide value.

Software 52

Software Marketing Strategy Company 52

DemandJump

JUNE 14, 2021

Choosing content pillar titles and topics is a process based on research.

Customer Journeys 88

Customer Journeys Strategy Customers Marketing 88

GetFeedback

MAY 9, 2019

Think of this content piece as the starting line of your CX journey—here you’ll find straightforward answers to the most popular questions. At this level, you’re also working on developing a customer experience strategy. What are the four pillars of a successful CX program? .

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

DemandJump

JUNE 25, 2020

A pillar page topic cluster is a way of organizing content so that all of the topics that are related to the original page, or pillar page, are linked. This is not strictly about linking content but about organizing it.

Strategy 52

Strategy Marketing Consumers 52

DemandJump

AUGUST 15, 2022

Simply put, Pillar-Based Marketing (PBM) is the future of the digital marketing landscape. PBM is a unique growth strategy that is used to align content marketing and demand generation tactics with the search behavior of prospective customers.

Marketing 52

Marketing Strategy Customers 52

BirdEye

SEPTEMBER 12, 2023

You can no longer afford not to have a social media strategy for your business. Table of contents Why is social media marketing important? But just posting content is often not enough. To do so, Investigate the impact of their content to understand what works well for your competitors. What do they care about?

Social Media 105

Social Media Guidelines Video Analytics 105

ChurnZero

JANUARY 18, 2023

Customer Success newsletters are a great way to stay on top of industry trends and strategies, get tips and tricks to improve day-to-day operations, and even find networking opportunities and events, without having to do all the digging for information across the web to determine what information is valuable and what is not.

Customer Success 52

Customer Success Tips Resources Trends 52

DemandJump

JULY 8, 2022

Over time, companies have adopted all sorts of strategies and approaches to try and engage with customers and clients. At DemandJump, we developed and coined the latest and most effective content marketing tactic… Pillar-Based Marketing (PBM). Successful marketing is all about connecting with your audience in a meaningful way.

Connections 52

Connections Marketing Strategy Engagement 52

SurveySensum

APRIL 1, 2024

Transparency, quality, and authenticity are pillars on which a startup can build a foundation of trust. It’s clear that consumer confidence in a brand is not merely a nicety but a critical component of a successful business strategy. Feature user-generated content on social platforms to showcase brand popularity.

Brands 52

Brands Case Study Social Media Feedback 52

DemandJump

JULY 8, 2022

If that sounds like you, allow us to introduce Pillar-Based Marketing (PBM). PBM is a proven approach to content marketing that is providing customers in nearly every industry out there with the tools and strategies they need to win the organic marketing battle. For most businesses, the answer is a resounding yes!

Marketing 52

Marketing Tools Industry Strategy 52

Customer Bliss

APRIL 5, 2019

He shares that in this time where attention is extremely limited, he had to build a brand strategy that would communicate what AMA does in a succinct manner. Todd shares that he built a brand strategy with core pillars, pulling in 4 cornerstones to his foundation. Go beyond demographics.

Engagement 213

Engagement Advertising Consumers Marketing 213

AWS Machine Learning

NOVEMBER 22, 2023

This post focuses on the Security pillar of the IDP solution. Starting from the introduction of the Security Pillar and design principles, we then examine the solution design and implementation with four focus areas: access control, data protection, key and secret management, and workload configuration.

Policies 81

Policies Data Resources System 81

DemandJump

JULY 8, 2022

Without that connection, your audience is less inclined to visit your website, let alone read your content or buy your product or service. Creating a Pillar-Based Marketing (PBM) strategy helps establish a relationship with your target audience.

Tools 40

Tools Connections Marketing Strategy 40

AWS Machine Learning

NOVEMBER 22, 2023

This post focuses on the Operational Excellence pillar of the IDP solution. In this post, we start with the introduction of the Operational Excellence pillar and design principles, and then deep dive into four focus areas: organizational culture, workload design, build and release optimization, and observability.

Culture 82

Culture System Metrics Resources 82

BirdEye

FEBRUARY 21, 2023

Then, we’ll take a look at some of the more popular platforms and dive into a number of social media marketing strategies that are proven to work for local businesses. Table of contents Why social media is so important for businesses The most popular social media platforms today About social media accounts What is social media management?

Social Media 98

Social Media Management Multi-Channel Analytics 98