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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce research says consumers like us belong to 4.3 loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Nike’s SoHo flagship store is not just about buying products, but an immersive experience where sports enthusiasts can engage with the brand in an interactive environment.

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What’s causing the retail apocalypse, and what companies can do about it

Alida

Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months. Others, like Lids Sports Group and Sally Beauty , are re-examining their loyalty programs to lure back customers to their shops. How retailers are bucking the trend. It’s not all bad news for retailers.

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Measuring Retention and Marketing ROI

SuiteCX

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge.

ROI 100
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Measuring Retention and Marketing ROI

SuiteCX

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge.

ROI 100
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Marketing predictions CMOs need to consider in 2018

Alida

This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered. But Forrester says marketers need a deeper understanding of how consumers are interacting with brands with mobile devices, including the role of voice activation. CX goes mobile.

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The Experience Margin: Only CX can save retail brands

Currency Alliance

The UK’s RPI data shows services becoming progressively more valuable over time, whilst consumer goods remains flat [vii]. Like the anomalous wins of a bedraggled sports team, incidents of the retail industry dabbling in services are almost more frustrating for their paucity. The American economy mirrors this trend [viii].

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