From B2B to B2C Thinking: Elevating Client Experience with Surbhi Kaul at Juniper Networks
Blake Morgan
MARCH 5, 2024
Surbhi advises, “B2B companies must adopt a B2C mindset, focusing on consumer-oriented product development and prioritizing the customer’s experience with their product.” To navigate these challenges, B2B companies can employ four key strategies: Map the Customer Journey : Identify and improve every touchpoint.
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