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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

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The Benefits of Implementing Net Promoter Score in Small Businesses

Retently

From GE to Apple, many of the world’s biggest companies use Net Promoter Score ® to measure and track customer sentiment. Most people associate Net Promoter Score with big businesses due to its usage by large brands and Fortune 500 companies. But what if you’re not one of the world’s largest companies?

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Net Promoter Score® 101: The Complete Guide

Lumoa

Whom would you consult if you were choosing a hairdresser's saloon or a new car to buy? The Net Promoter: what is it? The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. For example, if 65% of your customers are promoters and 12% are detractors, NPS is 53. ??

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Net Promoter Score: The Complete Guide

TechSee

Take a few minutes for a quick refresher course on Net Promoter Score and then download the data sheet to learn the 10 reasons why Visual Support will make a world of difference to how you keep your customers satisfied. What is Net Promoter Score? How to Improve your Net Promoter Score.

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A Guide to NPS for Brand Management and Customer Success Consultants

Retently

If you’re part of a brand management or customer success consultancy, Net Promoter Score® could be the all-in-one customer satisfaction metric you’ve been looking for. Designed to accurately assess customer sentiment, Net Promoter Score has several benefits that other customer satisfaction metrics don’t.

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Beyond a single number: How to add context to your Net Promoter Score

Alida

Many smart companies use Net Promoter Score (NPS) to measure how well they’re meeting the needs and expectations of their customers. What is a Net Promoter Score, exactly? What are the main advantages of the Net Promoter Score? What are the disadvantages of the Net Promoter Score?

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Digging Deeper into Net Promoter Score

Second to None

Since its introduction by Fred Reichheld, Net Promoter Score (NPS) has initiated a discussion of its effectiveness in overall growth. Net Promoter Score is not merely a floating number. Net Promoter Score is just the tip of the iceberg above the surface of an overarching mission and set of values [2].