Customer Bliss

NOVEMBER 23, 2018

Today, I’m replaying one of our most popular episodes from 2018 about the employee experience and building customer loyalty at Hertz with Eric Smuda , VP of Customer Experience and Loyalty. How do you build the right onboarding process that’s built around your core values and that customer centricity?

Employee Experience 143

Employee Experience Loyalty Programs Chief Customer Officer Loyalty 143

Second to None

SEPTEMBER 25, 2018

Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. We adeptly design and manage mystery shopping, compliance, engagement and voice of customer solutions grounded in strategic relevance, program integrity and actionable insights. 1] [link]. [2]

Consumers 109

Consumers Brands Social Media Voice of Customer 109

Second to None

APRIL 3, 2018

2] Fast-casual brands need to make sure they are churning out positive customers via these interactions, because it is an easy source of establishing loyalty. more at restaurants on average than any other generation,[3] so if you can establish a high level of loyalty early on you are setting your brand up for decades of success.

Brands 63

Brands Consumers Rewards Programs Loyalty 63

Second to None

AUGUST 30, 2018

Customer loyalty is a term that’s thrown around a lot, but what about employee loyalty? It’s easy to forget the important role your employees play in enhancing sales and attracting new customers, but when you nurture loyalty in the people that work for you, you’ll start to see some incredible benefits for everyone involved.

Social Media 94

Social Media Loyalty Advertising Feedback 94

Second to None

FEBRUARY 19, 2019

3] Offering a sense of familiarity and consistency, private brands have proven to increase trust and loyalty in customers. PYMNTS.com’s data shows that 51% of customers choose to shop at a store specifically for its private brand. [4] Loyalty and Rewards. Samples help to transform your store into a destination.

Industry 73

Industry Brands Rewards Programs Loyalty 73

Second to None

JUNE 5, 2018

Increasing the loyalty of their existing customers. Furthermore, the organization can improve by using several other CX tools that grant a better understanding of how your existing customers perceive your brand. Presale journey improves customer loyalty. Carrying out transactional and relationship surveys.

B2B 63

B2B Strategy Customer Journeys Voice of Customer 63

Second to None

OCTOBER 9, 2018

While this approach will help your marketing team down the road, forcing customers to create these profiles can mean 35% of transactions being dropped.[3] 3] Not requiring this info to complete a purchase reduces the effort a customer must exert and is a great way to establish your brand as a customer-centric organization.

Abandon Rate 67

Abandon Rate Online Experience Ecommerce Customer Centricity 67

Second to None

APRIL 26, 2019

The same concept is true for the Service Recovery Paradox (SRP), a phenomenon that refers to the scenario in which a customer’s loyalty is increased after a company corrects a mistake, more so than had the mistake never occurred. According to a study by Magnini, these are incidents that do not lead to increased loyalty. [2]

Loyalty 81

Loyalty B2C Brands Study 81

Second to None

SEPTEMBER 23, 2019

When a customer feels that a brand has attempted to grasp the relevant aspects of their life, it helps to build loyalty and trust between the two. . Customers want to know where their order is at all times, and they want to access this information from all touchpoints. Transparency . 1] [link]. [2]

Omni-Channel 76

Omni-Channel Customer Centricity Brands Strategy 76

Second to None

FEBRUARY 8, 2018

However, fast-casual brands are in a unique opportunity to benefit from this level of omnichannel success because of the inherent loyalty involved with their customer relationships. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Omni-Channel 63

Omni-Channel Customer Experience Voice of Customer Social Media 63

Second to None

FEBRUARY 20, 2018

By tailoring your services to provide this level of value, you are positioning your brand to both endear itself to customers for the long-term and contributing to a winning platform in the present. One industry that is especially competitive, and has high rates of customer loyalty, is sportswear.

Industry 69

Industry Net Promoter Score How To Ecommerce 69

Second to None

MARCH 13, 2018

However, now that there are more channels for brands to interact with customers than ever before, there is a corresponding massive amount of data that a brand must filter through in order to acquire actionable outcomes from these data-collection programs. Our solutions are developed on the basis of solid research and statistical science.

Measurement 59

Measurement Voice of Customer Customer Centricity Analytics 59

Second to None

APRIL 26, 2019

The same concept is true for the Service Recovery Paradox (SRP), a phenomenon that refers to the scenario in which a customer’s loyalty is increased after a company corrects a mistake, more so than had the mistake never occurred. According to a study by Magnini, these are incidents that do not lead to increased loyalty. [2]

Loyalty 76

Loyalty B2C Brands Study 76

Second to None

MAY 17, 2018

Creating a system that collects voice of customer feedback in perpetuity is essential to understanding your brand’s place in the minds of consumers. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. 1] [link]. [2]

Communication 86

Communication Voice of Customer Call Center Ecommerce 86

Second to None

FEBRUARY 22, 2019

While the illusiveness of emotions can avert businesses from recognizing their significance, learning how to interpret and apply customers’ emotions towards improving your services will greatly improve your CX and increase loyalty. 2] They identify five layers of emotional context that affect the customer’s experience. (1)

Customer Experience 54

Customer Experience Voice of Customer Exercises Loyalty 54

Second to None

APRIL 9, 2018

But the biggest goal of the united team is to drive more customer loyalty by blending in-store and online loyalty perks, making better product recommendations based on what was browsed in both settings and sending smarter offers to the right customers at the right time. “My

Brands 54

Brands Retail Loyalty Fashion 54

Second to None

MARCH 22, 2019

Whereas Gen Zers’ loyalty to brands has dropped compared to Millennials with only 30 percent favoring loyalty programs (compared to 45 percent for Millennials), their trust in influencers has grown tremendously. [5] 5] Influencer Marketing has quickly become the most effective tactic to reach the younger demographic.

Connections 63

Connections Brands Social Media Voice of Customer 63

Second to None

AUGUST 16, 2018

Nowadays, creating a great experience requires more than training employees to provide exceptional customer service. To truly separate your banking brand from the competition requires a customer-centric , omnichannel approach. The post Is Your Financial Services Brand Measuring Its Customer Experience? 1] [link]. [2]

Financial 59

Financial Measurement Brands Self Service 59

Second to None

OCTOBER 23, 2018

If your pizza chain is experiencing rapid growth, Second To None can help you retain the brand identity that brought you success and provide quality data and insights used to push your organization further towards complete customer-centricity. 1,2,3,4 [link].

Brands 74

Brands Measurement Customer Centricity Poor Customer Service 74

RapportBoost

DECEMBER 10, 2018

But it also allows us, for example maybe customer’s preferences for privacy, just to give an example, so here at Comm. 100, one of our clients, an online pharmacy who allows customers to consult pharmacists so that they can diagnose and recommend some products. They found that their customers especially, really liked chat.

Contact Center 40

Contact Center Customer Centricity Omni-Channel Chatbots 40

Second to None

APRIL 4, 2018

Creating loyalty amongst your target customers serves a challenge for brands in any industry, and ultimately, those organizations that do inspire customers to return to their brand are positioning themselves for continued success. The post How To Consistently Create Loyal Customers appeared first on Second To None.

How To 54

How To Retail Effort Score Voice of Customer 54

Second to None

AUGUST 9, 2018

Complete extensive Customer Experience research initiatives to get an accurate depiction of whether or not you are producing consistently satisfied customers and compare that data to industry benchmarks. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Net Promoter Score 63

Net Promoter Score Telecommunications Voice of Customer NPS 63

Second to None

AUGUST 21, 2018

As a result, organizations are always coming up with new ideas to provide optimized value to customers across every channel. This customer-centric, omnichannel approach requires a significant investment of time and energy, but the corresponding customer relationships formed serve as a foundation for continued growth and success.

Measurement 54

Measurement Net Promoter Score Customer Centricity Leadership 54

Second to None

MARCH 20, 2018

Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. We adeptly design and manage mystery shopping, compliance, engagement and voice of customer solutions grounded in strategic relevance, program integrity and actionable insights.

Brands 85

Brands Social Media Voice of Customer Consumers 85

Second to None

AUGUST 14, 2018

Ultimately, making sure that each patron willing to take the time to provide feedback, whether that be in a survey or other research program, is essential to establishing an identity as a customer-centric organization. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Brands 59

Brands Customer Centricity Fashion Voice of Customer 59

Second to None

MARCH 22, 2019

Whereas Gen Zers’ loyalty to brands has dropped compared to Millennials with only 30 percent favoring loyalty programs (compared to 45 percent for Millennials), their trust in influencers has grown tremendously. [5] 5] Influencer Marketing has quickly become the most effective tactic to reach the younger demographic.

Connections 75

Connections Brands Social Media Loyalty Programs 75

Second to None

FEBRUARY 4, 2020

One of the best reasons to focus on Customer Experience is the high level of customer loyalty within the industry. McKinsey reports that 80% of customers that sign up and use an online food delivery brand will never or rarely leave for another platform.[4] 1,2,3,4,5 [link].

Customer Experience 48

Customer Experience Fashion Wait Times Customer Centricity 48

Second to None

MAY 9, 2019

Salesforce’s 2018 “State of the Connected Customer” report revealed that 62 percent of customers are more afraid of their data being compromised now than they were two years ago. [1] Rooted in the core of the paradox, customers want companies to use their data with good intentions. The Personalization Privacy Paradox.

Data 86

Data Social Media Study Consumers 86

Second to None

FEBRUARY 19, 2019

3] Offering a sense of familiarity and consistency, private brands have proven to increase trust and loyalty in customers. PYMNTS.com’s data shows that 51% of customers choose to shop at a store specifically for its private brand. [4] Loyalty and Rewards. Samples help to transform your store into a destination.

Industry 48

Industry Brands Rewards Programs Loyalty 48

Second to None

JUNE 12, 2018

In fact, companies that utilize data as a tool to increase the personalization within their customer touchpoints experience a 6%-10% increase in revenue.[3] Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. 1,2,3 [link].

Brands 72

Brands Leadership Voice of Customer Omni-Channel 72

Second to None

MARCH 22, 2018

Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. We adeptly design and manage mystery shopping, compliance, engagement and voice of customer solutions grounded in strategic relevance, program integrity and actionable insights. 1,2,3: [link].

How To 81

How To Retail Leadership Guidelines 81

Second to None

JULY 25, 2019

Not only does this provide a swift option for their customers on the go, it also reduces wait time for others. Additionally this leads to increased customer loyalty for those whom this service caters to. Evaluate the aspects of your customer journey that had been overlooked before. 1,2] [link].

Innovation 80

Innovation Effort Score Travel Transportation 80

Second to None

FEBRUARY 13, 2018

Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. We adeptly design and manage mystery shopping, compliance, engagement and voice of customer solutions grounded in strategic relevance, program integrity and actionable insights.

Retail 79

Retail Voice of Customer Brands Sales 79

Wootric CX Blog

FEBRUARY 14, 2019

Why we love Jeannie: She’s a TEDx speaker , CEO and Chief Customer Experience Investigator at 360 Connext , trainer, workshop leader, consultant, and podcaster. A CX Consulting. Kia has pioneered the art of Customer Experience by leading businesses through the transition to customer-centric organizations.

Customer Journeys 67

Customer Journeys Consulting Customer Experience Professionals Chief Customer Officer 67

Second to None

FEBRUARY 4, 2020

Consumer products companies and retailers who create those digital touchpoints have a much better shot at getting the shopper’s attention and loyalty before competitors, many of whom aren’t even in the game yet.”. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Customer Journeys 48

Customer Journeys Retail Apparel Consumers 48

Second to None

JULY 26, 2018

The same way that your organization strives to provide service throughout the customer journey, so too should the vendors that your organization partners with. It is common for vendors to offer programs like mystery shopping or voice of customer survey collection at a relatively low rate, but like in any industry, you get what you pay for.

Data 54

Data Voice of Customer Analytics Brands 54

Second to None

MARCH 5, 2018

The profitability of customers that buy products (what’s the cost of losing them?). Note that I didn’t mention loyalty once. I don’t need to because customer loyalty and customer profitability are almost perfectly correlated, a statement that has held true for the 30-plus retail brands for which I have worked.

Brands 54

Brands Retail ROI Metrics 54