InMoment XI

FEBRUARY 24, 2022

Proving that your CX program has direct ROI and impact on your bottom line can be nebulous at best. And eventually, how those metrics directly inform the important touchpoints in that journey. but the point is that storytelling connects humans together—and it can do the same with your customers and executives.

Tips 493

Tips ROI Metrics Touchpoint 493

InMoment XI

APRIL 3, 2024

But where customer experience takes every interaction into account, the digital experience focuses more specifically on those interactions that occur with digital touchpoints. In other words, these touchpoints include a broad range of interactions and are constantly growing to encompass an ever-greater portion of the customer journey.

Customer Expectations 260

Customer Expectations Meeting Customer Experience Touchpoint 260

SurveySensum

SEPTEMBER 25, 2023

Establish an emotional connection with your audience: Video marketing revolves around establishing an emotional connection with the audience. Even if your video marketing campaign is running smoothly, gathering customer data can uncover areas for improvement and enhance the ROI of video marketing.

ROI 52

ROI Video Feedback Marketing 52

InMoment XI

FEBRUARY 12, 2024

Here are the three main elements of integrated CX: Ability to connect data from everywhere Richer insights Smarter Actions 1. Define Your Customer Touch Points Start by mapping out all the touchpoints where your customers interact with your business. How Does Integrated Customer Experience Work?

Effort Score 260

Effort Score NPS Net Promoter Score ROI 260

InMoment XI

NOVEMBER 15, 2023

What is the ROI of Customer Experience Analytics? Understanding the Return on Investment (ROI) of customer experience analytics is crucial for businesses aiming to justify their investments in this strategic initiative. Most organizations struggle proving ROI with their CX programs.

Analytics 324

Analytics Customer Experience e-support Net Promoter Score 324

NICE inContact

AUGUST 25, 2016

Contact centers must swiftly on-board new capabilities and channels – a daunting task that makes rapid ROI prohibitive with the traditional contact center technology approach. SpiceCSM provides the building blocks to Connect, Automate and Iterate across your existing and evolving customer experience infrastructure. Register today !

Customer Engagement 121

Customer Engagement Connections Engagement Contact Center 121

Clarivate

MARCH 7, 2017

At some point during the implementation of your Customer Experience (CX) strategy and plan, you will be asked to show a Return on Investment (ROI). While it is true that there is value in improving the customers’ experience, what is really important is to know where to prioritize your efforts in order to get the best ROI for your company.

Customer Journeys 40

Customer Journeys Touchpoint ROI Report 40

Experience Investigators by 360Connext

FEBRUARY 6, 2024

higher customer lifetime value by prioritizing CX Now comes the tricky part: How can we connect day-to-day activities and specific investments to those undeniable business benefits? CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. Teams should typically aim for an 80% or higher.

Metrics 270

Metrics Effort Score Net Promoter Score Data 270

Feedbackly

SEPTEMBER 26, 2023

As customer journeys have only evolved to be more complex with an increasing number of channels and touchpoints, the complexity of customer behavior can stem from a multitude of factors. It’s the way forward in tailoring interactions to their liking, preventing negative experiences, and fostering lasting emotional connections.

Management 98

Management ROI Touchpoint Comparison 98

InMoment XI

MARCH 25, 2024

From a cost and ROI perspective, the impact and benefits of predictive analytics in customer experience management cannot be ignored. By leveraging data-driven insights from predictive analytics, your company can foster meaningful connections with customers and achieve differentiation in today’s competitive marketplace.

Analytics 260

Analytics Examples Customer Experience Effort Score 260

GetFeedback

JANUARY 12, 2020

airline industry, is rightly concerned with delivering the value customers expect, and so will not “fix” individual touchpoint issues even when customers request. Customer touchpoints vs. journeys. Let’s take a deeper look at customer experiences by distinguishing between touchpoints and a journey.

Customer Journeys 221

Customer Journeys How To Touchpoint Airlines 221

CloudCherry

MARCH 28, 2019

CX insights can help you connect experience to your business goals, beat the competition and deliver a consistently delightful experience to your customers. Connecting CX to ROI. Are you being sold vague intangible ROI metrics or are you given a direct connection between CX and the money?

Customer Journeys 231

Customer Journeys CEM NPS ROI 231

InMoment XI

OCTOBER 24, 2023

These analytics tools delve deep, illuminating the nuances of every conversation, every piece of customer feedback , and every touchpoint. InMoment champions the cause of empathetic listening, and with speech analytics, every conversation becomes a bridge to deeper understanding and connection. What Are Predictive Analytics?

Contact Center 260

Contact Center Analytics Multi-Channel Effort Score 260

Lumoa

JUNE 26, 2023

Omnichannel marketing customer experience is a strategy that integrates all marketing touchpoints – both offline and online – to create a seamless customer journey. But a connected user experience isn’t the only advantage of an omnichannel marketing strategy.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

CloudCherry

FEBRUARY 20, 2019

Most teams understand that customers want to connect with them on a variety of channels. CX teams have a big opportunity to connect with customers here. If you’re in the middle of a meeting and discover there’s a new friction point impacting customers, how long would it take to add a new touchpoint with your existing CX platform?

Strategy 273

Strategy CEM Analysis Self Service 273

C3Centricity

JUNE 8, 2020

From ROI / ROR to ROE. But in today’s connected world it also needs to consider people who are currently strangers – but could potentially become guests. They expect recognition at every touchpoint, even if in reality their decisions are influenced by their peers, more than by traditional marketing.

Hospitality 268

Hospitality Customer Centricity Hotels How To 268

Eptica

MARCH 28, 2018

Date: Wednesday, March 28, 2018 Why it is time to calculate the ROI of VoC programs. This can be linked to business metrics to give a true ROI figure. Lost business obviously hits revenues, meaning that a better understanding of why customers have problems at specific touchpoints is vital to improving sales.

ROI 65

ROI Net Promoter Score Return on Investment Effort Score 65

Lumoa

NOVEMBER 10, 2021

The customer experience constitutes various touchpoints from the beginning, middle, and end of the customer journey. This includes a customer’s first impression of your business, their feelings connected with your brand, and the likelihood that they will continue using or recommending your products and services.

Customer Experience Design 208

Customer Experience Design Customer Experience Customer Journeys Touchpoint 208

CloudCherry

DECEMBER 23, 2019

On this episode, Mike shares some of his day-to-day practices, some of which include regularly asking himself, “What are we doing to drive the improvement of each touchpoint?”, In any industry, it’s about connecting with people and providing an amazing experience- something Mike aims to do daily. It goes to show that CX is EVERYWHERE.

CEM 195

CEM Customer Success How To Return on Investment 195

Kayako

AUGUST 19, 2022

Gathering customer service information about context is like taking snapshots at different touchpoints in the customer journey. Kayako’s Social Customer Service CRM Integration helps companies connect with customers where they are instead of forcing customers to come to a specific website, chatbot, or other channels.

Customer Experience 156

Customer Experience Customer Service Effort Score Self Service 156

Gainsight

JUNE 27, 2023

Over two days, more than 50 Customer Success CxOs and SVPs from leading businesses like Hubspot, Mews, Software AG, Intercom, Alteryx, and Darktrace came together at Oakley Court in Windsor to share knowledge, foster connections, and explore the ever-evolving Customer Success landscape. Inflatable Stonehenge, anyone?!

ROI 52

ROI Return on Investment Touchpoint Leadership 52

InMoment XI

FEBRUARY 1, 2024

Emotion detection helps businesses tailor their responses and strategies to align with customer emotions, enhancing personalized customer experiences and building stronger emotional connections with the brand. This unified view is invaluable for creating consistent and effective customer experiences across all touchpoints.

Analysis 260

Analysis Analytics Social Media Loyalty 260

Kerry Bodine

JUNE 5, 2019

We use awareness, consideration, evaluation, conversion as the phases of the journey and connect to relevant touchpoints/marketing mixes. What is the best or most common way to determine the health of your customer touchpoints? But a truly healthy touchpoint meets both customers’ needs AND the business needs.

Customer Journeys 136

Customer Journeys Management Touchpoint Banking 136

TechSee

APRIL 26, 2021

Whether it’s improving self-service channels to provide customers with speed and effortless service or building personal connections through assisted channels, making it easy for customers to interact with the company is crucial. Both can see the same physical environment through the customer’s smartphone. Stage 1: Live Visual Assistance.

Contact Center 109

Contact Center Self Service Call Center Multi-Channel 109

CX Accelerator

OCTOBER 7, 2019

Begin with identifying and mapping your company’s major touchpoints and performing a gap analysis. As you gather this information, bake in metrics so you can demonstrate to leadership the return on investment (ROI) of an enhanced customer experience. After all, low hanging fruit and quick wins are great confidence boosters.

Strategy 261

Strategy Customer Experience Contact Center Return on Investment 261

BirdEye

MARCH 10, 2022

Customers are more connected with each other than ever and can find businesses that serve their needs in minutes, if not seconds. In such an environment, the businesses that win are those who deliver superior customer experiences from the very first touchpoint. Collect data on each one of your touchpoints with customer surveys.

Customer Experience 98

Customer Experience Loyalty Programs Touchpoint Net Promoter Score 98

InMoment XI

FEBRUARY 29, 2024

Reporting and Analytics: Features that provide comprehensive reports and analytics on your local SEO performance, including metrics such as visibility, traffic, conversions, and ROI. Here are some examples of how they are connected. What is the Difference Between SEO and Local SEO?

Tips 260

Tips Strategy Case Study Social Media 260

ShepHyken

FEBRUARY 15, 2021

How to Create a Customer Service Plan that Drives ROI by Krishna Charan. It takes a fairly deep dive into creating a customer service plan that generates ROI. My Comment: Following up on our third submission for this week’s Top Five articles, here’s another point of view regarding the ROI of customer service.

Customer Service 102

Customer Service Self Service Knowledge Base Guidelines 102

Kerry Bodine

JUNE 5, 2019

We use awareness, consideration, evaluation, conversion as the phases of the journey and connect to relevant touchpoints/marketing mixes. What is the best or most common way to determine the health of your customer touchpoints? But a truly healthy touchpoint meets both customers’ needs AND the business needs.

Customer Journeys 120

Customer Journeys Management Touchpoint Banking 120

Kerry Bodine

JUNE 5, 2019

We use awareness, consideration, evaluation, conversion as the phases of the journey and connect to relevant touchpoints/marketing mixes. What is the best or most common way to determine the health of your customer touchpoints? But a truly healthy touchpoint meets both customers’ needs AND the business needs.

Customer Journeys 120

Customer Journeys Management Touchpoint Banking 120

TechSee

JUNE 10, 2021

Far more than simply being a tool to help your staff see what the customers see, Visual Assistance can guide the customer across many touchpoints, from onboarding, unboxing, setup, and troubleshooting to operational guidance, maintenance, and repair. Visual assistance has many more use cases than organizations realize. billion devices.

Self Service 207

Self Service Innovation Analytics Transportation 207

BirdEye

SEPTEMBER 18, 2020

Consumers expect personalized experiences at every point of the buying journey, so businesses looking to accelerate their growth and long-term success must provide outstanding personalized customer experiences at every touchpoint. Meet your customers where they are and deliver content in whichever touchpoint they prefer.

Customer Experience 110

Customer Experience Management Touchpoint ROI 110

BirdEye

NOVEMBER 7, 2023

Using this ‘language’ in your communication can change how you connect with customers in today’s fast-moving world. Modern engagement Texting abbreviations can help you connect well with the younger audience. It tells your customers that you are up-to-date and easy to connect with. Detailed analysis by EOD.”

How To 113

How To Social Media Communication ROI 113

ECXO

JUNE 11, 2023

Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. Which metrics should you use to track to measure performance and demonstrate ROI? How do customers experience your brand – across touchpoints?

B2B 130

B2B B2C Touchpoint Customer Journeys 130

ClientSuccess

JANUARY 24, 2023

Think of it as a way to zero in on your customer so you can connect with them in meaningful ways. These include: Product Usage Customer Sentiment Customer Advocacy Customer Engagement Customer Relationship Customer ROI The graphic below shows an example of the six metrics in action. What is a Customer Health Score?

Metrics 89

Metrics NPS eBook Customer Success 89

Alida

MAY 24, 2018

While physical stores aren’t dead, they need to provide a memorable experience in order to deliver ROI for the company, said Lunger. To get internal buy-in for new initiatives, CX professionals need to connect solutions to customer pain points with corporate KPIs that those initiatives will address. Get closer to your employees.

Retail 189

Retail Conference Employee Engagement ROI 189

BirdEye

SEPTEMBER 18, 2020

Consumers expect personalized experiences at every point of the buying journey, so businesses looking to accelerate their growth and long-term success must provide outstanding personalized customer experiences at every touchpoint. Meet your customers where they are and deliver content in whichever touchpoint they prefer.

Customer Experience 97

Customer Experience Management Touchpoint ROI 97