Oracle

OCTOBER 12, 2020

When reviewing the submissions for the prestigious Upshot Award for Best Demonstrated ROI in Marketing , one thing is utterly clear — each finalist had to think outside the box and use a data-driven mindset to achieve success. Let’s take a look at the Upshot Award finalists’ best practices on ways to achieve ROI in marketing.

ROI 52

ROI Marketing Sales B2B 52

Integrity Solutions

MAY 24, 2023

What Is Sales Training? Sales Training – at its heart – should be about learning to uncover and identify customer needs, thus creating value and providing service. Successful sales people know is about doing something for the customer – not to the customer.

Training 52

Training Sales Culture Management 52

BirdEye

MAY 3, 2023

A marketing channel is any platform that allows you to connect and communicate your brand’s message with your target audience. B2C marketing channels that help you sell to or connect with individuals are social media channels, paid ads, email marketing, SMS campaigns, direct mail, and mobile marketing.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Gravy Analytics

AUGUST 12, 2019

You get impressions, but few to no clicks, foot traffic, or attributable sales. Unlike traditional ad targeting, which relies on online behavior data, location-based advertising audiences are based on real-world event and location attendance, making them more accurate. You create an ad and deliver it to your target audience.

Advertising 60

Advertising ROI Consumers Data 60

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. To get to the bottom of the best ways to use and prove the ROI of Khoros Care, we sat down with Khoros product marketing expert and software engineer Josh Snider to get an expert opinion on the best and worst ways to use Khoros Care.

ROI 52

ROI Social Media Effort Score Chatbots 52

PK

JULY 25, 2019

Emotionally connected customers have a 306% higher lifetime value , which means brands have to find ways to show you care. One way to do that is through meaningful events that overdeliver on value. Events have the potential to be a highlight in your customer journey and communicate your brand values in a memorable way.

Retail 49

Retail Loyalty Fashion ROI 49

Totango

APRIL 25, 2019

Leaders of customer success convened at beautiful Carneros Resort in Napa Valley last week for Totango’s inaugural invite-only Global Executive Forum, the first event of its 2019 Customer Success Summit Conference. . The event was top-notch (hats-off to all those involved with planning the details behind executing the event). “The

NPS 54

NPS Connections Customer Centricity Customer Success 54

Oracle

SEPTEMBER 19, 2018

Here are 5 of the upcoming, must-see sales-focused sessions. You can also view the full sales session catalog here. General Session: The Latest CX Innovations for Sales. What does the future hold for sales professionals? Your Roadmap of the Future for Sales and Service. Ready to register for Oracle OpenWorld today?

Sales 49

Sales Roadmap Loyalty Chatbots 49

BirdEye

AUGUST 25, 2023

They can now connect with people, build communities, and promote products to the point of sale. Studies project that social shopping revenue will account for about 80% of e-commerce sales by 2025. This grows brand awareness and eventually, your sales. What are the benefits of social shopping?

Social Media 98

Social Media How To Ecommerce Advertising 98

BirdEye

APRIL 18, 2023

These ad campaigns are necessary to build brand awareness, generate leads, drive traffic to your physical location, and increase sales. However, once you work through the growing pains, you can see a solid return on your investment (ROI). Connect and partner with local influencers Influencer marketing isn’t only for the top brands.

Advertising 98

Advertising Social Media ROI Strategy 98

Experience Investigators by 360Connext

FEBRUARY 9, 2021

Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. The Three Areas of ROI. This often gets translated into the following business text: SALES! MORE SALES! This means more revenue without more sales or more customers. Absurd, right?

Customer Experience 261

Customer Experience Effort Score Net Promoter Score Culture 261

Experience Investigators by 360Connext

OCTOBER 2, 2014

Even during the recession years of 2007-2012, customer experience leaders averaged double-digit gain in stock performance , besting customer experience laggards by an impressive margin, according to The Watermark Consulting Customer Experience ROI Study. There will be many online and in-person events, so everyone can celebrate!

Customer Experience 297

Customer Experience Social Media Customer Experience Professionals Consulting 297

QuestionPro Audience

JULY 26, 2018

Before even beginning any creative project, you should have a detailed breakdown of who will consume your content (just as you would for any sales or marketing campaign). It’s a trap to create without some benchmarks or a return-on-investment (ROI). This exploration should include: Detailed demographics. Cultural values and vernacular.

Roadmap 170

Roadmap Advertising ROI Return on Investment 170

Optimove

JUNE 15, 2023

If your KPIs are all about engagement, retention, and maximizing ROI (and let’s face it, whose aren’t? ), then it’s neither one nor the other. That’s the magic that happens when you respond to specific customer actions or events as they happen. You need to be combing them for maximum marketing impact. Leverage automation.

Marketing 98

Marketing How To Return on Investment e-support 98

Help Scout

DECEMBER 5, 2018

Calculating the return on investment (ROI) of a new tool can be tricky. Customer-focused businesses are beginning to leverage their support teams’ connection to the customer in ways that help the business grow. It’s worth noting that if a help desk cuts costs but drives customers away through lower quality, you’ll see decreasing ROI.).

ROI 40

ROI Self Service Software Return on Investment 40

Blake Morgan

AUGUST 4, 2023

Instead of finding someone on their own, speakers bureaus connect companies and individuals with a huge variety of professional speakers, from authors to athletes and thought leaders. Because of its ROI and value. Speakers bureaus have a wide variety of speakers to choose from to pitch to companies and events.

Customer Experience 52

Customer Experience Competitive Advantage Customer Centricity Case Study 52

Totango

FEBRUARY 14, 2020

It’s vital, as it is the CS team that works with customers after that critical first sale and keeps them coming back for more. Once a customer is ready to convert, they typically pass into the hands of the sales team , after which they are transferred to the team with whom they will build their longest relationship—the customer success team.

Customer Success 98

Customer Success Marketing Case Study Study 98

Gravy Analytics

JUNE 3, 2019

Large enterprises have been using location information to make business decisions and improve their ROI for years. Higher Click-Through-Rate (CTR) and ROI. Advertisements and offers that are highly relevant gain better results, improving the CTR and the ROI of campaigns. Business Advantages of Location Intelligence. Attribution.

Automotive 92

Automotive Advertising Retail ROI 92

Natalie Petouhof

MARCH 3, 2016

Tweet Enterprise Connect 2016 is a leading conference and exhibition for enterprise communications and collaboration in North America. Genesys, a market leader in omni-channel customer experience (CX) and contact center solutions, will be particpating in the event. It is being held March 7-9th, 2016 in Orlando, Florida.

Omni-Channel 40

Omni-Channel Connections Contact Center Customer Experience 40

BlueOcean

DECEMBER 13, 2022

If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. Prime rewards are applicable across each sub-brand, creating a highly connected loyalty program.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Alida

JUNE 30, 2017

Vehicle sales are softening, and car ownership is down, especially among younger consumers. While the new paradigm of CASE (Connected, Autonomous, Shared, Electric) vehicles is expected to generate new economic opportunities, the picture for the legacy manufacturer/franchise dealer sales model is alarming.

Automotive 138

Automotive Industry How To Customer relationships 138

Gravy Analytics

JULY 12, 2019

Location data tracks where people go and what events they attend. Each location a consumer visits and event they attend provides valuable information about what that person is interested in – and what they may purchase next. See how L’Oreal achieved 320% ROI using location data to reach women interested in beauty.

Advertising 40

Advertising Data ROI Automotive 40

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do? Business development is identifying prospects and looking for ways to reach prospects.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Customer Bliss

NOVEMBER 15, 2018

When starting out in her role as Vice President and CXO, Samantha spent a lot of time with the sales team at events and quickly learned from them that the Co-op’s products and services weren’t up to par with customer needs. 2 – Connect ROI to Growth. 1 – Look Deeper than Surface-Level Metrics.

Leadership 128

Leadership Chief Customer Officer Financial User Experience 128

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. And here are some stats to consider as you weigh your options: Fireworks sales are up as much as 200% this year. So much so that Phantom Fireworks has seen some of their retail locations’ sales soar by as much as 200%.

Brands 95

Brands Marketing Travel Advertising 95

Integrity Solutions

APRIL 16, 2021

Disruptors, emerging trends and unexpected events — like a pandemic, for example — can throw a wrench in your carefully thought-out strategy. Most businesses like to say they’re customer-centric, but in many cases, it only applies to a specific function or department, like sales or customer service.

Customer Centricity 114

Customer Centricity Culture Competitive Advantage Customers 114

BirdEye

FEBRUARY 21, 2023

Social media has completely changed the way we communicate and connect with one another over the past two decades. It’s especially important for local businesses looking to connect with their communities and grow their customer base. It’s an essential part of our everyday lives, and there are no signs it’s slowing down.

Social Media 98

Social Media Management Multi-Channel Analytics 98

TechSee

JULY 24, 2018

According to the Harvard Business Review , personalization can deliver five to eight times the ROI on marketing spend and can lift sales by 10% or more. Two days later, he ordered a new connected flat screen TV to replace his older model. Power of visual engagement for enhancing personalization. No color identification required!

Customer Centricity 104

Customer Centricity Culture Technology Travel 104

CSM Magazine

JANUARY 17, 2024

It has become an integral part of business communication both internally and externally in fields as diverse as interviewing, on-boarding and training new recruits, security, marketing and sales, customer support and relationship management, managing work-flows, and organizing pan-organization events across geographies and time zones.

Video 52

Video Communication Training Social Media 52

Magellan Solutions

AUGUST 29, 2021

Whatever your brand values , UGC is one way to connect with people who believe in the same values. Using major events and holidays to gain exposure. To get more exposure and engagement, e-commerce brands can run campaigns that tie in with important national events and holidays. Consider the fashion industry. TALK TO US!

Brands 52

Brands Multi-Channel Fashion ROI 52

Circular Edge

MAY 26, 2023

Blueprint 4D 2023 Recap & Highlights This year’s Blueprint 4D was all about incredible learning experiences, valuable networking opportunities, unique customer appreciation events, and connecting with new & longtime JDE and Cloud friends.

Case Study 52

Case Study Innovation Study Entertainment 52

Comm100

JANUARY 11, 2023

Lower service costs and substantial ROI. Calculating the exact return on investment for automated customer service can be difficult, but this chatbot ROI calculator can help you understand just how much you could save with a bot. For other industries, a taskbot can be used to gather registrations for events.

Customer Service 218

Customer Service Self Service Chatbots Healthcare 218

Natalie Petouhof

DECEMBER 3, 2021

From the customer experience perspective, these incidental emotions affect decisions long after the event that caused them. When a company takes the long view in building a positive emotional connection, that relationship is much more likely to flourish, and their customer lifetime value has the potential to grow.

Customer Experience 72

Customer Experience Connections Contact Center Customer Journeys 72

NetBase

SEPTEMBER 4, 2020

Your brand requires a Martech Stack that provides flexibility and robust capabilities to track ROI and identify potential relationships that brands may otherwise miss out on. Sales & eCommerce. It must make connections that human analysts would miss, or unintentionally suppress. Management. Content & Experience.

Tools 98

Tools Brands Ecommerce Advertising 98

Magellan Solutions

JUNE 7, 2020

Because it generates trust by leveraging the power of phone calls in building personal connections. Their journey along the sales funnel takes longer because of the crucial decisions they have to make. Inbound sales support. Sales follow-up. Event telemarketing. Sales appointment setting. Account profiling.

B2B 64

B2B B2C Advertising Sales 64

TechSee

FEBRUARY 19, 2019

As the biggest mobile trade show of the year, MWC Barcelona 2019 is an event not to be missed. This year’s theme, “Intelligent Connectivity,” focuses on highly contextualized and personalized experiences , delivered when and where customers want them. Innovative AI-Driven Self-Service Exhibitors Not to be Missed.

Self Service 95

Self Service Innovation Telecommunications Consumers 95

Gainsight

APRIL 2, 2021

As with all Gainsight events, we opened up with an icebreaker themed to our company value of “Child-like Joy”: “What’s the first vacation you plan to take post-vaccination?” Finally, for the main event, we asked the group to crowdsource a list of things that make Customer Success in the PLG world different.

Customer Success 52

Customer Success Handbook Software Groups 52