BlueOcean

DECEMBER 13, 2022

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Salesforce research says consumers like us belong to 4.3 loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

InMoment XI

MARCH 16, 2022

And surprisingly, there were some standout similarities that connected the two seemingly disparate customer bases. Let’s scale up and dive into these CX Trends: CX Trend #1: Consumer Comfort Level with COVID Safety Precautions. But in Canada and the United States , only 51-61% of consumers were comfortable.

Trends 493

Trends Social Media Comparison Loyalty 493

Integrity Solutions

APRIL 19, 2024

It provides competitive differentiation, nurtures customer relationships, helps them feel seen and heard , and ultimately leads to increased customer loyalty and repeat business. Additionally, McKinsey notes that more than three-fourths (76%) of consumers get frustrated when their buying experiences aren’t personalized.

Sales 107

Sales Loyalty Communication Contact Center 107

InMoment XI

FEBRUARY 9, 2024

At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. For example, an organization can analyze purchase history and other interaction data to make a prediction about when a customer will be in the market for a new vehicle. In fact, personalization is proven to drive bottom line results.

Automotive 260

Automotive Customer Journeys Chatbots Ecommerce 260

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 119

Marketing Survey B2C Loyalty 119

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. But, let’s be real, building and nurturing customer loyalty in retail isn’t a walk in the park.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

InMoment XI

MARCH 6, 2024

With the right approach and unwavering commitment, companies can foster a customer experience culture and deepen their relationships with customers, leading to increased loyalty, advocacy, and business success. Treating customers right, on the other hand, drives loyalty, strengthens your brand reputation, and engenders positive word of mouth.

Customer Experience 260

Customer Experience Social Media Customer Centricity Feedback 260

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. This isn’t just in industries like tech or finserv—this tech is breaching every market. Brands that master the art of personalization significantly enhance loyalty and a competitive edge.

Hospitality 260

Hospitality Call Center Retail NPS 260

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

Trends 119

Trends Marketing Video Consumers 119

SurveySensum

MARCH 7, 2024

As consumers become more conscious of the ethical and social implications of their purchasing decisions, the importance of CSR in the corporate landscape has grown significantly. Engaging in CSR activities not only fosters a stronger connection between employees and corporations but also contributes to heightened morale.

Loyalty 52

Loyalty Competitive Advantage Connections Brands 52

CSM Magazine

AUGUST 21, 2020

As consumers continue to take their business online, content marketing has never been more important. While it encompasses a broad field, content marketing is a crucial part of online customer service in today’s world, and it’s quite simple when boiled down to its base components.

Connections 52

Connections Consumers Marketing Advertising 52

Optimove

MARCH 30, 2023

To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. Almost half of the consumers surveyed have less confidence in the economy compared to 2022. Trust is the cornerstone of loyalty.

Consumers 94

Consumers Omni-Channel Retail Travel 94

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. And they will be rewarded for that focus on the customer! And they will be rewarded for that focus on the customer!

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

CSM Magazine

NOVEMBER 1, 2022

Consumers are increasingly seeking a human connection in their interactions with brands, according to Qualtrics 2023 Global Consumer Trends Report. The consumer trends that will shape 2023 are: Consumer loyalty will be won through personal connections, not pure efficiency.

Consumers 98

Consumers Trends Wait Times Airlines 98

Optimove

SEPTEMBER 25, 2023

In an era marked by constant connectivity and digital engagement, the average person interacts with their smartphone a staggering 2,617 times every day, according to research by Dscout. This statistic underscores a profound reality – consumers’ reliance on their mobile devices has evolved from convenience to a deep emotional attachment.

Marketing 97

Marketing Touchpoint Loyalty Social Media 97

BirdEye

SEPTEMBER 6, 2023

Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. Table of contents Key Findings: How frequently do consumers shop locally?

Consumers 113

Consumers Report Multi-Channel Data 113

ShepHyken

JANUARY 4, 2024

However, earning and preserving loyal customers in a competitive market is no easy feat. In this blog, we’ll discuss five practical strategies businesses can use to increase customer retention rates. At the end of the day, product quality trumps any ‌marketing gimmick. Let’s take financial services as an example.

Loyalty 64

Loyalty Strategy Customer Retention Social Media 64

CloudCherry

SEPTEMBER 19, 2018

In today’s customer-centric market, the customer experience is no longer just a marketing factor to consider. When left unaddressed, you risk losing trust, brand loyalty, and eventually open doors for competitors to lead your customers to their storefronts. . Connecting Your CEM Goals to Financial Metrics.

ROI 256

ROI Financial CEM Metrics 256

Michelli Experience

OCTOBER 24, 2017

“Where Has All The Loyalty Gone? Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. Shelagh Daly Miller, VP, Group Publisher for AARP Media Sales recently wrote a provocatively alarming article for Ad Age titled Is Brand Loyalty Dead? The Erosion of Loyalty.

Loyalty 157

Loyalty Consulting Loyalty Programs Groups 157

BirdEye

AUGUST 24, 2023

Traditional marketing, such as content creation and social media, has become non-negotiable. Businesses have to work harder to make their marketing campaigns successful. By tailoring customer marketing messages that resonate with customers’ unique preferences, companies can unlock a powerful avenue for sustainable growth.

Strategy 98

Strategy Marketing Customer Retention Loyalty 98

Currency Alliance

DECEMBER 11, 2023

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort. Then there is the technical integration effort, and finally the collaborative marketing planning to promote the new partnership. This is a major opportunity cost for every loyalty program.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

C3Centricity

OCTOBER 7, 2020

Every strategy comes with its own set of rules, and the same is true for word-of-mouth marketing (WOMM). In fact, this has become an essential part of marketing as people have started to lose trust in the reviews they read online – more on that later. Offer solutions that connect to the mental relevancy of your customers.

Marketing 194

Marketing NPS Net Promoter Score Effort Score 194

LoyaltyPlus

FEBRUARY 27, 2023

Over the past 12 months, social media has become an integral part of people’s lives and has had a significant impact on how consumers perceive and interact with brands. It has become vital for companies to have a strong social media presence in order to build and maintain brand loyalty.

Social Media 52

Social Media Loyalty Advertising Customer Relationship Management 52

ShepHyken

MAY 29, 2023

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. Loyalty programs have now evolved to include enhancing the customer experience. In the recent Achieving Customer Amazement study , 69% of customers say loyalty programs are important to them.

Loyalty 62

Loyalty Loyalty Programs Airlines Hotels 62

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

2020 Research

SEPTEMBER 1, 2022

consumers are shifting their attitudes toward banking service providers. In particular, the competitive landscape of the finance industry led to changes in customer loyalty. Legacy banks must consider how to cultivate consumer loyalty and fight back against challenger banks who are simply doing a better job.

Consumers 52

Consumers Report Trends Banking 52

Kayako

FEBRUARY 14, 2018

In 2018, the vast majority of products on the market are pretty similar. As consumers, our needs are satisfied all around. It means consumers expect great product quality, but it’s no longer a currency that differentiates your business. Why bother with a customer loyalty program? What do we mean when we say “loyalty?”

Loyalty Programs 182

Loyalty Programs Loyalty Brands Retail 182

BirdEye

JULY 5, 2023

And that is done with relationship marketing. This blog helps you grow your business with relationship marketing. Table of contents What is relationship marketing? Why does relationship marketing work? Why does relationship marketing work?

Examples 98

Examples Strategy Marketing Social Media 98

Vonage

FEBRUARY 20, 2017

Every year, for the past few decades, market experts have speculated on the wants, needs and desires of the millennial generation. And Salesforce’s State of the Connected Customer report hit the nail on the head. In the latest report, there was a notable slant toward the connected/innovation culture of millennials.

Connections 133

Connections Social Media Loyalty Culture 133

BlueOcean

OCTOBER 4, 2023

Without it, you risk taking a hit to your CSat scores, your brand loyalty, and your bottom line. We would wager, that even with the evolution of AI, brands serving consumers in the Americas will continue to benefit from providing support in French, Spanish, and, for some organizations, Portuguese through a live agent model.

Contact Center 310

Contact Center Customer Care Average Handle Time Consumers 310

CSM Magazine

JULY 14, 2021

A recent study from LoyaltyLion has found that if retailers can create emotional connections with their customers, they will see a greater ROI from their marketing investment. Shoppers want to be able to connect with the brand and other customers. They act as advocates which in turn supports your acquisition goals.

ROI 52

ROI Connections Marketing Ecommerce 52

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

CRM 69

CRM Marketing Social Media Analysis 69

SmartMessage Blog

JULY 20, 2023

Building customer loyalty is essential for growth. What Is Customer Loyalty and Why Is It Important? Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. Customer loyalty definition centers on the bond between a brand and its customers.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

Happy or Not

FEBRUARY 2, 2023

But do you really know if your service and offering will create loyalty? Typically, trying to please everyone ends up pleasing no one, and the same can be said for building customer experiences and loyalty. By connecting customer feedback to your target audience’s demographic data. So how is this made possible? How does it work?

Connections 73

Connections Feedback Apparel Sports 73

Thematic

JANUARY 28, 2020

New York, NY – Thematic today announced that it has joined the Nielsen Connect Partner Network. We are excited to continue expanding the Nielsen Connect Partner Network, which fuels a smarter market for the retail and consumer packaged goods industry,” said Brett Jones, Global Leader, Connect Partner Network, Nielsen.

Connections 89

Connections Retail Analytics Loyalty 89