Remove Conference Remove Consumers Remove Customer Experience Management Remove Customer Retention
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Accelerating the Customer Experience post-COVID

Lumoa

New ways of interacting with customers A recent study from CMO found that 84% of companies were using social media for brand building and more than 54% have used it for customer retention. However, customers say that most companies fall short when it comes to meeting their expectations.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

“ Duhigg goes on to say that understanding consumers’ shopping habits and personal habits for marketing is a priority despite the fact that most of us are hardly aware of those patterns ourselves. Their primary goal in the marketing campaign is to convey this to consumers. What they have discovered that this isn’t an easy task.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises. Keeping Customers results in a high increase in value. Focusing on customer retention with a better Customer Experience will benefit your bottom-line expenses.

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4 Ways to Gain Customers’ Trust in Data Security

Beyond Philosophy

With headlines like this, it’s no surprise that according to a blog published on Econsultancy.com, 87% of consumers don’t believe that there are adequate safeguards in place to protect their information? Consumers also believe that in spite of this concern about safety they must share data to have a better experience with a company.

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What Does The Scottish Independence Vote Have to Do with Customer Experience?

Beyond Philosophy

The same change in price framed differently has a significant effect on consumer behavior…. The effect of loss aversion in a marketing setting was demonstrated in a study of consumer reaction to price changes to insurance policies. [2] So yes, that…and make sure you end with bagpipes–really, really loud bagpipes.

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eBay & PayPal’s Split is Good for Customers

Beyond Philosophy

What’s great about this split for the consumer? I’m sure many of you are wondering how this will affect you, the consumer. I think spinning off into PayPal is great for consumers in many ways, including: It gives PayPal a chance to build a new brand. PayPal has a perception problem.

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Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

Colin is an international author of four best-selling books and an engaging keynote speaker.