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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Mastering unstructured data analytics is going to be key for any business wanting to improve the customer experience , and succeed in today’s business environment. While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data.

Analytics 488
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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

The best way to do that is by being able to understand the vast amounts of unstructured data that come with customer interactions. What is Unstructured Data? Unstructured data refers to information that doesn’t have a predefined data model or isn’t organized in a structured manner like traditional databases.

Data 260
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What is Data Integrity? How it Can Help Gain Competitive Advantage

Merkle

Organizations are constantly being informed by data, and as they continue to progress and innovate, there’s a real need to manage more massive volumes of data, especially within the marketing and advertising technology space. Data is crucial for many reasons.

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Markies Monday: 3 Ways Innovation Gives Organizations a Competitive Advantage

Oracle

When reviewing the finalists’ submissions for the Oracle “ Thinker Award for Best Innovation in Sales ,” it became clear that successful innovation gives businesses a much-needed competitive advantage. Quality customer data is everything. But poor quality data causes other problems.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. CRM is about managing the data and input from customers to help deliver on a Customer Experience Strategy.

ROI 260
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The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

C3Centricity

What is the cornerstone of sustainable growth and competitive advantage today? This guide is for all executives who recognize the critical role that strategic, data-driven customer engagement plays in their company’s success. Consider Netflix, which uses viewing data to personalize recommendations for its users.

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InMoment (integrated) Experience: Changing The Game

InMoment XI

On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond. Their story exemplifies that the utilization of AI can keep any business competitive and relevant by modernizing their approach.