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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. Leveraging unstructured data analytics is the key to transforming this raw data into actionable insights that can transform your customer experience strategy.

Analytics 488
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Your Guide to Mastering Brand Reputation Management

InMoment XI

In this comprehensive guide, we will delve into the intricacies of brand reputation management, exploring strategies, key components, pitfalls to avoid, and the role of online and employee reputation management. How to Create a Brand Reputation Strategy Creating a brand reputation strategy may seem daunting at first.

Brands 378
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How to Measure Customer Satisfaction: Goals, Metrics, & Strategies

SurveySensum

Paul’s online handcrafted jewelry store started seeing a decline in customer satisfaction and repeat purchases. So he started sending CSAT surveys after every purchase to his customers to learn about their shopping experience, product quality, and overall satisfaction. Why should you Measure Customer Satisfaction?

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The Key to a Great Customer Experience Design

InMoment XI

Customer experience design involves a multidisciplinary approach, including user research, journey mapping, visual design, and user experience (UX) design. A great customer experience can lead to increased customer loyalty, higher customer satisfaction, improved brand reputation, increased revenue, and a competitive advantage.

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5 Ways to Supercharge Your CX Strategy

Customer experience is a powerful differentiator. Done well, it will not only increase customer satisfaction and drive loyalty, but can also provide a real competitive advantage. In our latest whitepaper, we look at 5 tactics that will help you get the most out of your customer experience program.

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Why You Should Build an Omnichannel Customer Experience

InMoment XI

This approach ensures that customers can interact with a business or brand consistently regardless of whether they are using a website, a mobile app, social media, a physical store, or any other channel. Omnichannel strategies prioritize seamless integration and consistency across all customer touchpoints.

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The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

C3Centricity

What is the cornerstone of sustainable growth and competitive advantage today? The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This data-driven strategy not only enhances user engagement but also keeps customers coming back for more.