SurveySensum

JULY 13, 2023

Understand your customer’s expectations regarding personalized offers, rewards, loyalty programs, and customer service – these are important factors when it comes to customer retention. Touchpoints Post-purchase services, customer support, loyalty programs. But how to make that happen?

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

Understand your customer’s expectations regarding personalized offers, rewards, loyalty programs, and customer service – these are important factors when it comes to customer retention. Touchpoints Post-purchase services, customer support, loyalty programs. But how to make that happen?

Retail 52

Retail Survey Tools Customer Experience 52

Currency Alliance

APRIL 23, 2019

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

Loyalty 40

Loyalty Marketing Loyalty Programs Brands 40

BirdEye

MARCH 24, 2023

Market development strategy focuses on the consumer and their journey right from awareness to loyalty and all the strategies employed to ensure they reach that loyalty stage. Development managers should be able to communicate effectively with customers of all backgrounds and educational levels.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

SurveySensum

SEPTEMBER 26, 2023

For example, the AAdvantage program by American Airlines rewards frequent flyers with miles that can be redeemed for free flights, seat upgrades, and other travel-related benefits. Implement a loyalty program where existing customers can earn rewards for referring new users to your product.

Strategy 52

Strategy Management User Experience Measurement 52

SurveySparrow

JANUARY 7, 2021

Before the crisis, most SMBs weren’t much aware of the term called employee experience and its impact on customer engagement. Building an engaged customer base requires internal effort. In this post-Covid world, you will have to pay extra attention to your customers’ preferences.

Customer Engagement 52

Customer Engagement Engagement Chatbots Effort Score 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

NOVEMBER 29, 2017

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. A more useful loyalty program for the customer is one that offers them a loyalty currency that they desire.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Consumers 40

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. The customer experience has evolved. Why hasn’t loyalty? Customer singular.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SurveySensum

FEBRUARY 20, 2024

This could include freebies, exclusive access to events or promotions, or loyalty program benefits they weren’t expecting. Brand Example : Sephora’s Beauty Insider program offers surprise birthday gifts and exclusive access to events, encouraging customer loyalty through unexpected rewards.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

This could include freebies, exclusive access to events or promotions, or loyalty program benefits they weren’t expecting. Brand Example : Sephora’s Beauty Insider program offers surprise birthday gifts and exclusive access to events, encouraging customer loyalty through unexpected rewards.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% Firstly, loyalty tech isn’t as expensive as it used to be. of budget, down from 6.6% in 2017[ii]. 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

BirdEye

DECEMBER 8, 2023

Integrate webchat for real-time engagement Implementing a webchat feature on your website is essential for providing immediate assistance to potential customers. Users prefer instant communication, and a webchat ensures you are available to address concerns promptly, preventing potential customers from seeking services elsewhere.

Tips 58

Tips Strategy Marketing Social Media 58

Pointillist

MAY 23, 2018

Let’s start by breaking down the three primary capabilities of customer journey analytics platforms by the different business needs that they address. Your Needs: Understand and communicate your customers’ actual journeys. Measure the impact of customer behavior on KPIs (e.g. Journey Discovery. Real-time Personalization.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers. The partner mix.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40