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CRM Hack: Testing and Evaluating CRM Strategy and Contribution

Optimove

A challenge many companies face is understanding the CRM contribution in their marketing efforts. In other words, figuring out just how much their CRM is really worth. As a CRM marketer, you want to make sure that you have effective communications with your customers that are both smart and thoughtful.

CRM 105
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ICE 2024: The CRM Lightning Talks Are Back in Action

Optimove

Guide to Advanced Customer Segmentation Download Now >> CRM Lightning Talk # 2 – Euro 2024 Playbook: Win It All Without a Ball This pivotal talk, led by Jonathan Collins , Strategic Services Team Leader, is crucial for anyone interested in understanding the power of the 2024 UEFA European Football Championship in your CRM marketing plan.

CRM 69
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The CRM Contribution Metric: Know What Your CRM Is Worth

Optimove

This blog is the first in a series of pieces, presenting the different actions and activities a company must take to see real value from its CRM platform. Every time our customers are executing campaigns through a target group, we encourage them to choose the test and control option. For better measurement – experiment.

CRM 81
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What are the Main Advantages of Using CRM Software?

CSM Magazine

CRM stands for Customer Relationship Management. CRM software provides users with access to a range of technologies that track and report metrics related to customer interactions, sales, productivity, and much more. Understand Your Consumer Base. Customer Retention. Instantly Connect with Groups.

CRM 52
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The CRM Contribution Metric: Discovering (and Understanding) the Magical Numbers

Optimove

In the first blog post in our “CRM Contribution Metric” series, we discussed the need to understand and measure the value your CRM brings your organization and shared research that makes sense of these numbers and the variables they are based on. Number of Target Groups. Customer Base Coverage.

CRM 70
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The Building Blocks of (a smart) CRM Marketing Strategy

Optimove

Do you know what the right ratio is between automated and non-automated campaigns for a healthy CRM Marketing strategy? From our experience, approximately 85% should only be automated, and the remaining should mix behavior-based campaigns, ad-hoc events, experiences, and more. And if you already have such a strategy in place?

CRM 52
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The Building Blocks of (a smart) CRM Marketing Strategy

Optimove

Do you know what the right ratio is between automated and non-automated campaigns for a healthy CRM Marketing strategy? From our experience, approximately 85% should only be automated, and the remaining should mix behavior-based campaigns, ad-hoc events, experiences, and more. And if you already have such a strategy in place?

CRM 52