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CRM vs CEM: Where should you put the money?

CloudCherry

The customer plays such a crucial role that organizations rely on customer data and analysis to best understand customer behavior and what gets them all the way to the end of the sales funnel. Customer Experience Management (CEM). What is CEM? Why is a Customer Experience Management (CEM) platform important?

CEM 281
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CRM + CEM: The Perfect Pairing to Empower Frontline Agents and Uncover Predictive Insights

CloudCherry

Combining the data from a CRM and a CEM is a perfect pairing – like wine and cheese or peanut butter and jelly. Together, a CRM + CEM can provide a well-rounded picture of what your customers are doing, and help to predict what they do next. This is where customer experience management software (a CEM) is helpful.

CEM 249
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article thumbnail

CRM + CEM: The Perfect Pairing to Empower Frontline Agents and Uncover Predictive Insights

CloudCherry

Combining the data from a CRM and a CEM is a perfect pairing – like wine and cheese or peanut butter and jelly. Together, a CRM + CEM can provide a well-rounded picture of what your customers are doing, and help to predict what they do next. This is where customer experience management software (a CEM) is helpful.

CEM 244
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Understanding Customer Experience Management (CEM) Let’s start at the beginning. CEM is no different, but tracking metrics alone is not a strategy.

ROI 260
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Good CEM Design Avoids Data Dump Dashboards

InMoment XI

How do you ensure your CEM integration efforts won’t fail? While there are many definitions of “data integration”, the one that seems to have prominence is the increasingly ubiquitous race to “put it all in one place.” The concept of integration has the industry buzzing as it relates to customer experience management systems.

CEM 200
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Good CEM Design Avoids Data Dump Dashboards

InMoment XI

How do you ensure your CEM integration efforts won’t fail? While there are many definitions of “data integration”, the one that seems to have prominence is the increasingly ubiquitous race to “put it all in one place.” The concept of integration has the industry buzzing as it relates to customer experience management systems.

CEM 200
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Good CEM Design Avoids Data Dump Dashboards

InMoment XI

How do you ensure your CEM integration efforts won’t fail? While there are many definitions of “data integration”, the one that seems to have prominence is the increasingly ubiquitous race to “put it all in one place.” The concept of integration has the industry buzzing as it relates to customer experience management systems.

CEM 200