Can the CMO also be the CCO?
Customer Bliss
FEBRUARY 15, 2016
I recently got back from speaking at a conference where I met with many CMOs of the worlds’ largest companies. The question we discussed was; could the discipline and competencies required to lead a company through a customer experience transformation be led from marketing, by the CMO? In other words, can the CMO also be the CCO?
Let's personalize your content