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Can the CMO also be the CCO?

Customer Bliss

I recently got back from speaking at a conference where I met with many CMOs of the worlds’ largest companies. The question we discussed was; could the discipline and competencies required to lead a company through a customer experience transformation be led from marketing, by the CMO? In other words, can the CMO also be the CCO?

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Where Should Customer Experience (CX) Teams Live Within An Organization?

InMoment XI

After working with many of the world’s best brands for over two decades, we’ve seen CX teams report to the CMO, the COO, and directly to the president/ CEO at various points—this conversation made us think about what impact the reporting relationship has on CX success. Is There An Optimal Organizational Position for Your CX Team?

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The Unexpected C-Suite Collaboration You Need for Success

Totango

Totango’s Chief Marketing Officer (CMO) Karen Budell recently joined an episode of the MarTech podcast to discuss the importance of the partnership between marketing and customer success and explain why Chief Customer Officers (CCOs) should have a seat next to CMOs at the C-suite table.

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Three chief customer officer job descriptions we love

ChurnZero

Hence, the the role of a chief customer officer (CCO) which we define this way. The CCO role is relatively new compared to other C-suite titles. If a company needs to hire a chief marketing officer (CMO), they’ll find many marketing leaders with 20 or 30 years of experience.

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Advance your CX Work by Uniting the C-Suite in Their Commitment and Accountability

Customer Bliss

In my latest vlog post , I explain 4 different potholes to avoid in order to advance your CX work, and today, I’m sharing excerpts from previous interviews with two experienced C-Suite leaders who successfully incorporated some of these tactics within their first year as a CCO. Unite the C-Suite in Their Commitment and Accountability.

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7 Reasons for Failure When Adopting a Customer First Strategy

C3Centricity

This is one area where the CEO can’t set it and forget it. By now, every CEO knows that a stronger customer focus is the answer to many of their business challenges. Why therefore do so many companies still struggle to adopt a customer-first strategy and culture? Without company-wide support, it will never succeed.

Strategy 194
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The Chief Customer Officer Role in Media, With Robert Bridge of Telegraph Media Group – CB39

Customer Bliss

The New York Times has a leader of Customer Experience (who we will soon be interviewing), and I was pleased to see that the UK is also embracing this role. We also discussed how his CCO role is an expansion of a tradtional CMO role and why the company wanted to expand his role. Episode Overview. About Robert.