Lumoa

FEBRUARY 2, 2023

According to research, 95% of consumers believe customer experience is the key to brand loyalty. The customer experience (CX) is a customer’s impression of an organization or brand based on their interactions with you. A positive experience builds loyalty and trust, increases sales, and improves customer satisfaction.

Retail 236

Retail Net Promoter Score Strategy Customer Experience 236

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 72

Loyalty Programs Loyalty Omni-Channel Brands 72

Oracle

SEPTEMBER 16, 2020

Over the years, the concept of brand loyalty hasn’t changed, but a brand’s approach to customer loyalty and retention has. Customer loyalty is shifting to brands that deliver exceptional customer experiences using more relevant personalization. Maintain communication.

Loyalty Programs 67

Loyalty Programs Retail Loyalty Touchpoint 67

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Why should investing in loyalty be different?

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What are brand expectations? .

Customer Journeys 122

Customer Journeys Brands Sales Contact Center 122

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omni-Channel Brands 49

InMoment XI

FEBRUARY 7, 2024

What’s more, they expect brands to adapt to as their needs and expectations inevitably evolve. Today, AI-powered digital assistants or chatbots enable hotels to meet these expectations. Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business.

Hotels 260

Hotels Guest Experience Travel Chatbots 260

Retently

APRIL 5, 2024

Understanding Retail Customer Experience Customer experience in retail refers to the perception and sentiment of shoppers toward a brand throughout their journey – from the first point of contact to post-purchase interactions. Innovative retailers are leveraging technology to enhance the in-store experience and boost brand awareness.

Retail 78

Retail Engagement Strategy Customer Experience 78

Currency Alliance

MAY 9, 2017

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. Competition and opportunities have proliferated beyond travel brands’ core markets.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

InMoment XI

SEPTEMBER 12, 2023

In today’s cut-throat market, differentiating your brand is more important than ever. Market Position and Brand Analysis: How do consumers perceive your competitors? Evaluate their branding strategies and messages to identify their market positioning. This is how you turn regular customers into loyal advocates for your brand.

Analysis 260

Analysis Marketing Competitive Advantage Analytics 260

BlueOcean

MAY 13, 2021

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. We quickly got used to holding everything and everyone at arm’s length – and for many customers, that included the brands they had once been loyal to. Convenience: First Among Equals.

Loyalty 156

Loyalty Brands Ecommerce Average Handle Time 156

Currency Alliance

NOVEMBER 22, 2016

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Blake Morgan

JUNE 6, 2023

That’s the reality for customers of some of the world’s leading beauty brands, thanks to an innovative digital strategy that combines technology and the human touch. Brands now have incredible opportunities to embrace digital storytelling. One of the hallmarks of Orveon Global’s beauty brands is live chat.

Brands 52

Brands Loyalty Programs Innovation Connections 52

ShepHyken

DECEMBER 11, 2023

True customer loyalty extends beyond transactional interactions and loyalty programs. Building authentic, emotional customer relationships can lead to loyalty and increased revenue. ” “Most loyalty programs are transactional. It creates loyalty to the program and not the brand.

Customer Centricity 82

Customer Centricity Culture Tips Loyalty Programs 82

Lumoa

FEBRUARY 9, 2023

If you want to know, how B2C CX is different from B2B CX, check: this insightful article, written by Lynn Hunsaker “ The big difference between B2B customer experience and B2C ” in MarketingMag Brand Experience Brand experience is how you design, see and want your customer experience to be. So why should you care?

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

ShepHyken

APRIL 26, 2021

One of the main points is that customer service is becoming the face of a brand. How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World by Stephanie Miles. Street Fight) Here’s how five brands have navigated the changes and adapted their loyalty programs to meet new consumer demands.

Customer Service 133

Customer Service Loyalty Programs Social Media Contact Center 133

ShepHyken

OCTOBER 25, 2021

(Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of as customer loyalty is no more than repeat transaction behavior. It awards points, miles, etc.

Customer Service 143

Customer Service Loyalty Programs Chatbots Loyalty 143

CSM Magazine

FEBRUARY 29, 2024

Personalizing omnichannel experiences involves tailoring your interactions with customers across multiple channels to meet their unique needs and preferences. This will increase the likelihood of customers making a purchase and returning to your brand. Personalize these programs based on customer behavior and preferences.

Omni-Channel 52

Omni-Channel Connections Loyalty Programs Chatbots 52

Currency Alliance

DECEMBER 11, 2023

For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. This workload can now be greatly reduced.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

Totango

JULY 1, 2022

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. What Is Customer Loyalty?

B2B 107

B2B Loyalty Net Promoter Score B2C 107

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Table of contents Choosing the right social media types for your business 1.

Social Media 98

Social Media Brands Video Entertainment 98

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Relationship marketing focuses on growing a business by building brand loyalty, improving customer retention, and, ultimately, increasing customer referrals.

Examples 98

Examples Strategy Marketing Social Media 98

Comm100

FEBRUARY 10, 2022

Netflix then uses this information to personalize its content recommendations and meet your preferences—leveraging the power of personalization to engage with its users. By showing your buyers how well you know them, you can always create a special place for your brand. – It increases conversion and sales numbers.

Self Service 130

Self Service Customer Service Strategy Chatbots 130

SurveySensum

AUGUST 1, 2023

Understanding what loyalty really means and how it impacts a brand’s growth is absolutely crucial in coming up with killer strategies. Loyal customers not only make frequent purchases, but they also tend to spend more, ultimately boosting a brand’s revenue and profitability. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Magellan Solutions

SEPTEMBER 27, 2023

The following are some examples of how inbound support affects customer loyalty: Meeting Customer Expectations When customers contact you, they expect you to listen, understand, and help them. This way, you can build trust and confidence in your brand and make your customers happy. It leads to repeat business. And guess what?

Loyalty 52

Loyalty Loyalty Programs Call Center Customers 52

SurveySensum

JULY 7, 2023

Well, by gathering feedback you can determine the effectiveness of your website by asking customers about their overall experience, ease of navigation, whether the website meets their expectations, etc. But if the brand makes sure to provide you with all the proper information you need about the product, it can make a world of difference.

Survey 52

Survey Net Promoter Score Loyalty Programs Touchpoint 52

SurveySensum

JULY 7, 2023

Well, by gathering feedback you can determine the effectiveness of your website by asking customers about their overall experience, ease of navigation, whether the website meets their expectations, etc. But if the brand makes sure to provide you with all the proper information you need about the product, it can make a world of difference.

Survey 52

Survey Net Promoter Score Loyalty Programs Touchpoint 52

Beyond Philosophy

DECEMBER 14, 2023

In a meeting with a long-time client, I learned how pleased they were with their repeat business, which they saw as loyal customers coming back for more. However, when they showed me the repeat business stats, what I saw wasn’t loyalty; it was inertia. Take a moment to consider to whom in your life you feel loyalty.

Loyalty 88

Loyalty Rewards Programs Loyalty Programs Airlines 88

Currency Alliance

FEBRUARY 15, 2018

Retail brands can be saved; but not by conventional retail strategy. People come to cafés” explained the manager, “to be seen and to meet people, not for the food.”. Tesco had once been considered a market leader in launching its loyalty program. Currency Alliance can help. xi] [link]. xii] [link]. xiii] [link].

Retail 110

Retail Brands Banking Loyalty Programs 110

SurveySensum

AUGUST 24, 2023

And this will enable you to retain your customers and make them feel loyal to your brand. But this is a reality that many brands are unable to understand. 11 Brands That are Using Self-Service Options To Reduce Customer Effort In The Best Way Possible 1. So why not learn from them? Frustrating, right?

Self Service 52

Self Service Brands Effort Score Airlines 52

SmartMessage Blog

JULY 20, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Keeping customers loyal is critical for financial success and a reliable brand image. What Is Customer Loyalty and Why Is It Important? Customer loyalty definition centers on the bond between a brand and its customers.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

Loyalty 59

Loyalty Trends Data Marketing 59

SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. This statistic highlights the critical role of personalization in meeting customer expectations. Businesses must prioritize personalization to meet these expectations effectively. Real-Life Example: Apple Inc.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

ShepHyken

JANUARY 25, 2021

Read the article, meet with your team, and start to see improvement – in some cases, immediately! It’s prime time for retailers to grow an Amazon-level loyalty program by Tom Caporaso. My Comment: Here’s a great article about customer loyalty. Some loyalty programs are actually marketing programs.

Customer Service 154

Customer Service Guest Experience Loyalty Programs Hospitality 154