BirdEye

APRIL 13, 2023

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

Social Media 98

Social Media Advertising Video Fashion 98

Comm100

FEBRUARY 6, 2023

To drive business, attract new clients, and retain existing ones, financial institutions must invest in improving their customer experience. According to research compiled by CXINDEX , 86% of customers are willing to pay extra for a better customer experience, and 64% will recommend your brand if you offer an amazing experience.

Financial 206

Financial Trends Self Service Customer Experience 206

Magellan Solutions

MARCH 19, 2024

With so much content shared online, filtering out inappropriate, harmful, or illegal material is essential, making content moderation in social media marketing challenging. About 60% of social media users want more control over the posts they see on their feeds. What is Social Media Content Moderation?

Social Media 52

Social Media Marketing Guidelines Advertising 52

Ann Michaels and Associates

OCTOBER 20, 2023

Yes, it is generally advisable for businesses to have a social media policy for legal purposes. A social media policy is a set of guidelines and rules that govern how employees and representatives of the company should use social media in the context of their work.

Social Media 52

Social Media Policies Guidelines Contact Center 52

InMoment XI

MAY 30, 2024

Text analysis has become a critical component of analytics and business intelligence, enabling companies to derive meaningful information from unstructured data sources such as emails, social media, online reviews, and more. Examples: Ingesting social media data to detect emerging trends.

Analysis 260

Analysis Software Self Service Social Media 260

InMoment XI

MARCH 11, 2024

As an example, let’s imagine the same financial services firm from earlier experiences a prolonged period of poor customer service due to understaffing or inadequate training. As a result, some customers decide to send in complaints and may even switch to competing financial institutions that offer better customer support experiences.

Feedback 260

Feedback Net Promoter Score Customer Experience Social Media 260

Comm100

DECEMBER 2, 2021

In 2021, evolving customer experience trends shook up the financial services industry. As we look ahead, 2022 promises, even more changes for the financial services industry. To help cut through the noise, we’ve looked at emerging data and expert opinions to predict the CX trends that we expect to see in 2022 for financial services.

Financial 236

Financial Trends Customer Experience Chatbots 236

BirdEye

SEPTEMBER 8, 2023

Financial services companies, like investment firms, banks, and insurance agencies, operate in a landscape where trust and credibility are paramount. Here are five tips to help you master online reputation management in the financial services sector. Reputation management: Why is it important for financial services?

Financial 104

Financial Tips Management Social Media 104

InMoment XI

DECEMBER 22, 2022

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. In this stage, you have the opportunity to set up a strong foundation for your program; a strategy that aligns with the overall business values, financial objectives, and brand promises.

Voice of Customer 558

Voice of Customer Examples Strategy Net Promoter Score 558

Kustomer

JUNE 7, 2023

The time has come for financial services organizations to move from a transactional mindset to an engaging mindset. Customers want to feel financially confident, including having trust in their financial institutions to work in their best interests, and they expect service to be streamlined and personalized.

Financial 98

Financial CRM Banking Effort Score 98

BirdEye

DECEMBER 5, 2023

Unlike brand reputation, which focuses on a single brand, business reputation management includes everything from the quality of your services to how you treat your customers and even the values your company stands for. When you treat your customers as individuals, it really strengthens their trust and loyalty to your brand.

Brands 108

Brands Management Social Media Analytics 108

CloudCherry

SEPTEMBER 19, 2018

Social media, online reviews, product ratings—these platforms have transformed into the customer’s soapbox, empowering them to speak freely about a brand’s strengths and faults. Here’s Why Measuring the Financial Returns of CEM Is a Necessity. That being said, proving CX’s financial gains can be difficult to do.

ROI 256

ROI Financial CEM Metrics 256

InMoment XI

JANUARY 12, 2023

Cross-selling and upselling have formed the bedrock of brand aspirations for their existing customer base for a long time now. Using these pillars allows companies to spell their programs out in financial terms, which is essential to quantifying their impact and gathering support.

Social Media 529

Social Media Tips Customers Customer Retention 529

CloudCherry

SEPTEMBER 19, 2018

Social media, online reviews, product ratings—these platforms have transformed into the customer’s soapbox, empowering them to speak freely about a brand’s strengths and faults. Here’s Why Measuring the Financial Returns of CEM Is a Necessity. That being said, proving CX’s financial gains can be difficult to do.

ROI 225

ROI Financial CEM Metrics 225

TechSee

MARCH 4, 2024

However, the cost of AI talent, AI training, tuning, and refinement, as well as LLM consumption-based tokens at scale, begs the question, is Generative AI in CX a financially sound endeavor? However, when reporting the NPS impact of your Generative AI investments, be sure to note the brand value inherent in the NPS metric.

ROI 109

ROI Financial Net Promoter Score Effort Score 109

TechSee

MARCH 4, 2024

However, the cost of AI talent, AI training, tuning, and refinement, as well as LLM consumption-based tokens at scale, begs the question, is Generative AI in CX a financially sound endeavor? However, when reporting the NPS impact of your Generative AI investments, be sure to note the brand value inherent in the NPS metric.

ROI 109

ROI Financial Net Promoter Score Effort Score 109

InMoment XI

DECEMBER 13, 2021

In the latest 2021 Insights Association Top 50 Market Research and Data Analytics report, InMoment ranks in the top 20 established industry reports and market research or market experience (MX) brands, alongside other powerhouse brands such as JD Power, Gartner Research, and Forrester Research Services.

Analytics 493

Analytics Data Marketing Customer Journeys 493

NetBase

MARCH 1, 2019

The biggest advantage social analytics offers is the ability to understand consumers in ways brands could only dream of in the past. For industries like financial services, which arguably inspires less social engagement, this window into consumers’ souls can be the difference needed to put a brand above its competitors.

Social Media 43

Social Media Financial Industry Strategy 43

Lumoa

DECEMBER 19, 2023

Using NLP algorithms like RNNs and LSTMs , it analyzes vast textual data from social media and news to spot emerging topics and sentiment shifts. For example, companies can track brand mentions on X, formerly known as Twitter, to track public opinion and identify emerging trends.

Analysis 208

Analysis Social Media Trends Feedback 208

CX Journey

SEPTEMBER 5, 2018

Coming up with a brand identity isn’t an easy task. Ideally, a strong brand identity will mesh both your needs and those of your customer. 77 percent of B2B marketers say that proper branding plays a big role in company growth. Ideally, a strong brand identity will mesh both your needs and those of your customer.

Brands 238

Brands How To Social Media Travel 238

InMoment XI

JULY 4, 2022

2022 is being branded as “ The Year of the Squeeze. Customer Acquisition: This comes from supporting the brand positioning and positive word of mouth. Along with that, it will also store financial and operational data from within your business. Everything should be tied into your vision as a business. 3: Holistic View.

ROI 493

ROI Return on Investment Social Media Survey 493

BirdEye

NOVEMBER 14, 2023

With so many financial review websites available, choosing which platforms to prioritize is no small task. In this article, we’ll explain why financial services businesses need reviews and share the ultimate list of finance review sites to prioritize. Reviews enhance your reputation No one takes financial decisions of any kind lightly.

Financial 57

Financial Banking Social Media Comparison 57

NetBase

MAY 9, 2019

Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. What Is Social Media Monitoring? <Currently What Is Social Campaign Analysis? What Is Social Sentiment Analysis?

Social Media 62

Social Media Analytics Airlines Analysis 62

CSM Magazine

APRIL 26, 2022

The solution enables contact center, marketing and CX teams to capture, analyze and respond to the millions of customer service requests they receive through chat, email and social media. 94% of consumers expect brands to answer questions and respond to negative posts on social media and they want a response quickly.

Social Media 52

Social Media Connections Company Contact Center 52

Michelli Experience

JUNE 28, 2016

As I help business leaders deliver branded customer experiences, I often start with the premise that brands are nothing more than what people say about us when we’re not around. For years companies have been trolling social media to see what customers post about brand experiences.

Brands 185

Brands Social Media Financial Analysis 185

BirdEye

DECEMBER 5, 2023

Unlike brand reputation, which focuses on a single brand, business reputation management includes everything from the quality of your services to how you treat your customers and even the values your company stands for. When you treat your customers as individuals, it really strengthens their trust and loyalty to your brand.

Brands 62

Brands Management Social Media Analytics 62

Chadwick Martin Bailey

FEBRUARY 12, 2020

Sure, we all love the feels we get staying connected to family and friends, but if you want to feel really good in 2020, log off social media and invest with a financial services firm! Each benefit plays an important role in driving brand consideration, trial, loyalty, and advocacy. They matter a lot! They matter a lot!

Financial 52

Financial Social Media Measurement Advertising 52

C3Centricity

FEBRUARY 13, 2024

I want to continue this topic focussing on using the information for continuous improvement of the brands and services you offer. A study by Bain & Company revealed that companies embracing lean management and continuous improvement techniques saw a 20% increase in customer satisfaction and a 35% growth in financial performance.

Customer Insights 226

Customer Insights Feedback Social Media Customer Satisfaction 226

InMoment XI

NOVEMBER 20, 2023

It goes beyond the traditional methods of customer feedback analysis, offering a sophisticated approach that enables brands to stay ahead in an intensely competitive landscape. With AI, brands spend less time analyzing text-heavy analytics and more time making smarter decisions to drive change.

Customer Experience 324

Customer Experience Strategy Chatbots e-support 324

Beyond Philosophy

OCTOBER 26, 2023

She’s always believed in a strong brand, but how can she plan what people take away from her brand? She thinks of brands appropriately, and not everyone does. Brands are a tactic we use, which is different than strategy. A company needs a few things before they have a brand. Your brand is a tactic.

Brand Values 88

Brand Values Brands Social Media Sports 88

CSM Magazine

AUGUST 30, 2023

In the dynamic landscape of financial services, where numerous firms are vying for the same set of customers, differentiation is the name of the game. Jon Brooks, Head of Financial Services at Sabio Group, suggests some ways to stand out. About the Author Jon Brooks is Head of Financial Services at Sabio Group.

Financial 52

Financial Customer Experience Customer Journeys Social Media 52

Lumoa

JUNE 26, 2023

In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. Nike, another well-known retail brand, achieved higher annual revenue by investing in multiple channels. Consider a customer looking to buy sports shoes from a popular brand.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

InMoment XI

OCTOBER 19, 2021

Not that long ago, if we wanted to know what a customer thought, how they felt about interacting with your brand (website, store, call center, etc.), In addition to that, we tend to look at survey results in isolation, and then look at things like financial results, churn reporting, or customer complaints data, in isolation as well.

Analytics 493

Analytics Data Customer Experience Social Media 493

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. What are brand expectations? .

Customer Journeys 124

Customer Journeys Brands Sales Contact Center 124

ShepHyken

AUGUST 13, 2021

He writes about how successful, global brands use social media to deliver outstanding customer service experiences. Social media is a powerful tool that can encourage customers to acknowledge a job well done. Social media is a powerful tool that can encourage customers to acknowledge a job well done.

Social Media 145

Social Media Customer Experience Management Chatbots 145

SurveySparrow

JULY 31, 2019

The average social media usage by a person is 136 minutes each day. billion users on different social media sites. You have to be in an unheard-of industry if you say that none of your potential customers are in any social media site. There are so many businesses spouting on social media sites as well.

Social Media 58

Social Media Marketing Video Strategy 58

InMoment XI

FEBRUARY 8, 2024

Whether that be through cost-saving measures, increased operational efficiency, or strategic initiatives to boost revenue, the pursuit of financial success is a constant in the business world. Multi-Channel Support Optimized contact centers seamlessly integrate multiple communication channels, such as phone, email, chat, and social media.

Contact Center 260

Contact Center Multi-Channel First Call Resolution Social Media 260