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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. It also includes a short list of what to consider when protecting customer loyalty.

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5 Ways for Grocery Retailers to Revamp Their Loyalty Programs in 2021

Oracle

Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market. Here are some tips for grocery retailers planning to launch or revamp their loyalty programs this year. Digitize your program. Consider a tier-based program structure.

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Facebook Shops Making eCommerce Waves

NetBase

No doubt about it, ecommerce has seen a meteoric rise in the wake of the coronavirus pandemic. And diving in to support this new world, we see Facebook shops making ecommerce waves. First though, let’s take a quick look at the changing tides surrounding the ecommerce industry and see where Facebook’s new offering fits in the mix.

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The State of the Shopping Apps Report for 2022

Lumoa

Through our ecommerce apps ebook, we aim to establish a connection between factors that impact the customer experience and the influence that these variables have on satisfaction levels. Loyal customers can result in more referral sales and a higher loyalty program subscription rate.

Report 208
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The 3 Principles of Brand Loyalty After COVID-19 Rocked Our World

BlueOcean

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. We quickly got used to holding everything and everyone at arm’s length – and for many customers, that included the brands they had once been loyal to. Convenience: First Among Equals.

Loyalty 156
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Customer Experience in Retail Guide: Explanations, Strategies, & the Future of CX

Lumoa

According to research, 95% of consumers believe customer experience is the key to brand loyalty. The customer experience (CX) is a customer’s impression of an organization or brand based on their interactions with you. Technology, mainly eCommerce , has changed the way people shop. Why does consistency matter?

Retail 236