Goodbye CMOs, Your Time is Up: From Brand Building to Business Growth
C3Centricity
NOVEMBER 21, 2018
It is more than a year ago that Coca-Cola did away with their CMO in favour of a Chief Growth Officer. These are a huge challenge for businesses, because being on the first page of search results is no longer enough; you have to be first! This is good for business as customers see how their data is being used, which builds trust.
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