Remove brand-building-to-business-growth
article thumbnail

Goodbye CMOs, Your Time is Up: From Brand Building to Business Growth

C3Centricity

It is more than a year ago that Coca-Cola did away with their CMO in favour of a Chief Growth Officer. These are a huge challenge for businesses, because being on the first page of search results is no longer enough; you have to be first! This is good for business as customers see how their data is being used, which builds trust.

Brands 192
article thumbnail

B2B Customer Experience: The Complete Guide

InMoment XI

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. B2B (business-to-business) transactions often involve ongoing relationships and partnerships. Loyal customers are also more likely to recommend the business to others. What is B2B Customer Experience?

B2B 551
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why You Should Build an Omnichannel Customer Experience

InMoment XI

However, all your customers want the same thing: to be able to interact with their brand on their terms. This approach ensures that customers can interact with a business or brand consistently regardless of whether they are using a website, a mobile app, social media, a physical store, or any other channel.

article thumbnail

Financial Services Reputation Management: Secure Lifelong Customers

InMoment XI

And, of those consumers, only 34% of them would recommend their brand to friends and family. So it is up to the organization to earn that trust and prove to the consumer that they are deserving of their business and can be trusted with their finances. Financial services providers are tasked with a unique challenge.

Financial 260
article thumbnail

Customer Experience Quotes to Inspire Your Company’s CX Transformation

InMoment XI

With customer experience management emerging as a key growth strategy for companies across a wide variety of industries, the importance of delivering great experiences cannot be understated. Nevertheless, it’s an exciting and rewarding investment priority for any size and type of business. Make a customer, not a sale.”

article thumbnail

Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor. .

article thumbnail

Review Management: An Essential Component of Modern Marketing

InMoment XI

Recognizing this, top brands and businesses are integrating review management into their marketing strategies. Not only does review management help safeguard and enhance a company’s brand reputation; but it can also improve search engine visibility and cultivate brand trust among existing and potential customers.