2020 Research

APRIL 17, 2023

Imagine this: You’ve invested countless hours into crafting your brand. Enter brand tracking – a game-changing tool that empowers you to navigate the intricacies of consumer perception. What Is Brand Tracking? Ready to find a tracker solution that suits your needs? Chat with our experts today!

Brands 89

Brands Comparison Consulting ROI 89

Dapresy

AUGUST 12, 2020

In the world of market research, everyone is familiar with Brand Tracking studies. These studies monitor the health of a brand over time. They quantify the return on brand investment, providing continuous insight to make brand strategy decisions. Make it even more effective by using your brand color.

Brands 98

Brands Report Study Trends 98

Kitewheel

SEPTEMBER 9, 2020

Possible side effects of reading this blog include a newfound appreciation for VoC data, a stronger grasp of customer journey concepts, and a desire to build better experiences at your business. One example might be a pill tracking app provided by your brand. The Power of Individual VoC Data. This too is VoC data. .

Data 52

Data Engagement How To Advertising 52

2020 Research

AUGUST 10, 2022

An international fast-food chain wanted to understand how to pivot to serve its customers best and maintain the health and safety of its employees when the COVID-19 pandemic struck. The company used Methodify to create a weekly COVID-19 tracker to monitor changes in attitude, behavior, sentiment, and spending over time.

Competitive Advantage 52

Competitive Advantage Financial Advertising ROI 52

Beyond Philosophy

FEBRUARY 1, 2021

They were trying to capitalize on a trend where more and more consumers want to buy from brands that share the same values as them. Values have evolved, with renewed demands that brands put integrity and purpose before profit. Nearly half (47%) stopped doing business with a company in response to a moment of brand disappointment.

Marketing 147

Marketing Hospitality Hotels Consumers 147

Qualtrics

APRIL 14, 2020

Don’t overtax health care providers. Health care providers are overtaxed right now. brand) tracker , as long as you approach it with a sensitive mindset and genuine concern for your customers and markets. Instead, focus on introducing trackers or retooling existing research to monitor fluctuations in perceptions.

Strategy 37

Strategy Marketing Hospitality Policies 37

NetBase

JULY 16, 2019

Agencies have very specific social listening needs and require specific tools – both for their own business and for the brands that depend on them. About it: Powered by Next Generation AI , this social analytics tool offers best-in-class capabilities allowing agencies to meaningfully connect with brand consumers every second of the day.

Tools 45

Tools Social Media Effort Score Analytics 45