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How to Develop and Implement a Customer Experience Strategy

Lumoa

Whether you work in B2B or B2C, CX is the sum of all thoughts, feelings, experiences and reactions the customer is left with. The first step is to understand the current situation and how strategic work with CX can provide future ROI. CX is the customers’ experience of the product or service itself.

Strategy 277
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How to Improve Your Customer Satisfaction Score (CSAT) Score

GetFeedback

Customers change: E xisting customers leave, and new ones come along. And don’t cherry-pick respondents, which often happens in B2B situations. Measure your Customer Satisfaction Score (CSAT) and its ROI with our interactive calculator. She has worked with both B2B and B2C brands in a multitude of industries.

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The 3 Life Cycle Sales Events of a B2B Service Contract; Revenue Sources That Can Keep on Giving

Middlesex Consulting

B2B service contracts, also referred to as an extended warranty, extended service contract, and managed services, have been around for decades. The following is the basic premise of a service contract: A seller supports a buyer’s management of the maintenance of its equipment assets (i.e., 1,000/month/unit). 1,000/month/unit).

B2B 60
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The MVPs of Customer Success Metrics (Most Valuable Performance Indicators)

ClientSuccess

If your company is B2B, this could be interpreted as average revenue per logo. Logo retention rat e: the opposite metric from logo churn rate, this number measures the percentage of customers that renew or retain their business with your organization in a given timeframe.

Metrics 75
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Referral marketing software for the win: Our top 20 picks

BirdEye

When it comes to B2B companies, the conversion rate for referrals stands at 11%, surpassing the average across all industries. ReferralCandy Tailored for e-commerce businesses, ReferralCandy automates the referral process for online stores by smoothly integrating with all the major platforms.

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CX leader spotlight: Michael Bair, SVP of Customer Experience at FIGS

delighted

There’s a lot of talk about the ROI of customer experience. ROI is, of course, important to FIGS, but for us, we know that some things are just right for the customer. He has worked at diverse organizations from startups to Fortune 50 companies, including B2B SaaS, B2C subscription, and D2C e-commerce.

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Customer Experience in Healthcare, With Natalie Schneider – CB012

Customer Bliss

She is most proud of her role in improving the health insurer’s NPS scores in the double digits over the past 12 months and helping the organization pivot from a B2B to a B2C company. B2B organizations tend to be very ingrained around specific sets of processes, and those processes need to be a bit different for B2C. .