CustomerSuccessBox

APRIL 19, 2022

Businesses are realizing the power of customer journey mapping to monitor customer experience performance and identify opportunities for improvement. What is Customer Journey Analytics? Why is it important to have Customer Journey Analytics?

Customer Journeys 52

Customer Journeys Metrics Analytics Touchpoint 52

Kerry Bodine

JUNE 5, 2019

I hope you’ll watch the webinar if you haven’t already — and that you’ll find the answers below helpful on your own path to journey management. Journeys & Journey Maps. There are various schools of thought on how granular a journey should be. Journey Measurement. What is the “right” level?

Customer Journeys 136

Customer Journeys Management Touchpoint Banking 136

Kerry Bodine

JUNE 5, 2019

I hope you’ll watch the webinar if you haven’t already — and that you’ll find the answers below helpful on your own path to journey management. Journeys & Journey Maps. There are various schools of thought on how granular a journey should be. Journey Measurement. What is the “right” level?

Customer Journeys 120

Customer Journeys Management Touchpoint Banking 120

Kerry Bodine

JUNE 5, 2019

I hope you’ll watch the webinar if you haven’t already — and that you’ll find the answers below helpful on your own path to journey management. Journeys & Journey Maps. There are various schools of thought on how granular a journey should be. Journey Measurement. What is the “right” level?

Customer Journeys 120

Customer Journeys Management Touchpoint Banking 120

Totango

MAY 10, 2022

In the context of B2B SaaS products geared toward enterprise users, the customer engagement strategy seeks to promote adoption by product users, executives, and stakeholders. B2B executives and stakeholders are engaged when they see that product usage is helping their company achieve its business goals efficiently and cost-effectively.

Customer Engagement 77

Customer Engagement Customer Journeys Engagement Tips 77

Heart of the Customer

APRIL 22, 2022

Managing a B2B experience isn’t more or less difficult than managing a B2C experience. The need to understand multiple levels of your clients drives that complexity and is critical to a successful B2B CX strategy. You have to analyze the journeys of decision-makers, influencers, and users, as well as how […].

B2B 78

B2B Trends Strategy B2C 78

Strativity

APRIL 24, 2017

One such innovation is “Employee Journey Mapping,” which is becoming more and more common among organizations who seek a more enhanced employee experience. I recently co-facilitated a journey mapping workshop with a very large B2B technology company. Try it the next time you deliver an onboarding program.

Customer Journeys 55

Customer Journeys Employee Experience Consulting Video 55

Education Services Group

MAY 12, 2021

Many sessions revealed the need for developing prerequisites that bring forward company alignment for an overall customer engagement framework. Developing a Dynamic Engagement framework can be associated with the following overarching areas: outcome, experience, ROI, engagement, and validation. What is it that customers truly expect?

Interaction 98

Interaction Customer Journeys Touchpoint Customer Success 98

Strativity

APRIL 24, 2017

One such innovation is “Employee Journey Mapping,” which is becoming more and more common among organizations who seek a more enhanced employee experience. I recently co-facilitated a journey mapping workshop with a very large B2B technology company. Try it the next time you deliver an onboarding program.

Customer Journeys 40

Customer Journeys Employee Experience Consulting Video 40

ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. That is what customers reward. What is a value chain?

ROI 48

ROI Effort Score Customer Journeys B2B 48

Totango

JANUARY 23, 2020

Escalations Go Unresolved: Customers become frustrated if they feel their complaints are going unheard and are unlikely to renew. . Lack of Customer Engagement: Enterprises should provide frequent, helpful, personalized engagements throughout the customer journey. Onboarding is a critical phase in the customer journey.

Strategy 106

Strategy Management B2B ROI 106

Lumoa

MAY 5, 2022

CX is the customers’ experience of the product or service itself. Whether you work in B2B or B2C, CX is the sum of all thoughts, feelings, experiences and reactions the customer is left with. The Benefits of a Customer Experience Strategy CX is indispensable to compete and grow profitably in the market.

Strategy 277

Strategy Customer Experience How To Analysis 277

Customer Bliss

MAY 4, 2017

In this role, she leads the efforts on building out the customer experience (CX) strategy, the roadmap for driving CX improvements in all six CX disciplines and she is responsible for the centralized CX programs such as the Net Promoter Score customer listening program and the journey mapping center of excellence.

Leadership 160

Leadership Customer Experience Customer Journeys Net Promoter Score 160

Innovative CX

MARCH 6, 2024

In my case, I engage with both B2C and B2B organizations and while some may argue there’s a difference between the two, I would suggest the service levels aren’t much better with either one. We should ask ourselves, is that the experience I would want as a customer of my organization’s products and services? Try to return a purchase.

B2C 52

B2C Airlines Customer Journeys B2B 52

Oracle

NOVEMBER 30, 2020

Be sure to check back each week to learn how Oracle CX customers drive success and build customer relationships that last. The Upshot Award for Best Demonstrated ROI in Service honors those who keep a watchful eye on performance and put analytics insights to work in their service experiences—realizing major ROI in the process.

ROI 40

ROI Self Service B2B Knowledge Base 40

ClearAction

JUNE 29, 2023

80% of CX practitioners are weak or very weak in 6 CX ROI competencies: among everyone leading experience of customers, partners, and employee, are you ensuring expert competence? US ET): Are 2010s Practices Shrinking Your CX ROI? To-date, CX ROI (as well as corporate financial performance!)

Leadership 62

Leadership ROI Customer Journeys Touchpoint 62

QuestionPro Audience

AUGUST 28, 2017

If you missed our Part 2 Webinar – Customer Journey Mapping and Best Practices , we’ve got you covered. David Hicks teamed up with our CEO Vivek Bhaskaran to talk about the second foundation of building a successful CX program – customer journey mapping. Use Mapping to Diagnose E2E Journey.

Customer Journeys 150

Customer Journeys Touchpoint Airlines Metrics 150

CX Journey

MARCH 13, 2019

According to CX Network’s latest Annual Global State of CX Report , showing return on investment (ROI) from CX projects is one of the top challenges troubling CX practitioners. Evidencing ROI was highlighted by almost half of the respondents as the biggest block to gaining approval for future CX investments.

Customer Experience 151

Customer Experience ROI NPS Return on Investment 151

Forcivity Salesforce

APRIL 19, 2022

Platforms like Salesforce can help manufacturers integrate customer support and service into the sales and fulfillment processes. B2B Customers Want A B2C Experience The traditional B2B customer journey is now an antiquated concept. How to improve customer experience. Personalization.

Omni-Channel 52

Omni-Channel Customer Experience B2C B2B 52

Lumoa

JUNE 30, 2022

There are a few common challenges when trying to make customer experience value visible across your company: Lack of good data Contact rate Competing priorities. Each of these challenges makes it harder for you to prove the ROI of customer experience and to sell other leaders on the importance of investing in CX.

Customer Experience 277

Customer Experience How To Metrics Feedback 277

BirdEye

MAY 3, 2023

Importance of marketing channels for a business B2B vs B2C marketing channels Top marketing channels for your business Frequently asked questions about marketing channels Conclusion Understanding marketing channels (what is it?) It is important to know the distinctions between B2B and B2C marketing channels to create effective strategies.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

ClearAction

JUNE 18, 2016

Understanding Business-to-Business Purchase Decisions for Customer Experience Management Lynn Hunsaker. Does your business-to-business (B2B) customer survey portfolio monitor expectations of everyone who impacts buying decisions? Yet, today few B2B suppliers pay attention to these facts.

Customer Experience Management 48

Customer Experience Management Customer Journeys Customer Experience Management 48

CX Journey

MARCH 13, 2019

According to CX Network’s latest Annual Global State of CX Report , showing return on investment (ROI) from CX projects is one of the top challenges troubling CX practitioners. Evidencing ROI was highlighted by almost half of the respondents as the biggest block to gaining approval for future CX investments.

Customer Experience 81

Customer Experience ROI NPS Return on Investment 81

Customer Bliss

AUGUST 29, 2017

A very intriguing dimension of a company we all know so well, and you’ll be intrigued to hear how customer experience is a key part of how they help companies grow. Rhonda Basler currently leads the Customer Engagement team at Hallmark Business Connections, Hallmark’s B2B subsidiary. About Rhonda.

Connections 178

Connections Customer Experience Net Promoter Score B2B 178

ClearAction

NOVEMBER 26, 2017

But the shiny object syndrome, following the crowd, impatience, greed, self-centered thinking, and lack of due diligence in business case development have too often obscured the wisest business-to-business customer experience strategy (B2B CX) decisions. Because it is not sustainable for ROI. Customer Experience Strategy.

Strategy 54

Strategy Customer Experience B2B Customer Journeys 54

ChurnZero

MAY 11, 2021

You should align your organizational structure to your customer journey . There’s room for improvement in the industry with measuring and presenting ROI to your customers . Customer Success Around the Web. We continue to see this wall between offers and services, but the world continues to change.

Interaction 98

Interaction Net Promoter Score Customer Success Conference 98

ChurnZero

JANUARY 4, 2024

“The landscape of customer success will shift significantly, with a heightened emphasis on commercialization,” says Growth Molecules founder and managing partner Emilia D’Anzica. ” “I’m really excited about how customer success platforms are shaping up,” says CSM Practice CCO and CEO Irit Eizips.

Customer Success 52

Customer Success Industry Trends Chief Customer Officer 52

CloudCherry

FEBRUARY 3, 2019

In 2018 85% of B2B marketers were not using their Marketing Automation to its full potential. Sometimes what gets lost in Marketing automation is how the customer feels about those automations. Tying the customer journey together more than ever before. Analyze the ROI of a campaign based on the correlation between.

NPS 150

NPS Survey Marketing Customer Journeys 150

Education Services Group

JULY 10, 2019

In order for a business to have longevity, it must ensure that all parties involved are driving towards enriching the customer experience. So in today’s SaaS-dominated B2B landscape, channel relationships are in need of an update. Most importantly, adopting Customer Success strategies helps our number one priority: the actual customer.

Customer Success 40

Customer Success Customer Journeys Customer Centricity Strategy 40

ClearAction

DECEMBER 31, 2015

Business-to-business customer experience management has certain complexities and advantages that need to be well understood by practitioners and vendors alike. All too often, it is assumed that B2B needs to be doing the same thing that B2C companies are doing, or that B2B companies are way behind B2C.

Customer Experience 48

Customer Experience Case Study Customer Journeys Net Promoter Score 48

ClearAction

DECEMBER 27, 2017

” This has led to creation of common processes and systems for B2B and B2C client groups, rather than separate endeavors. B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views. Customer Experience ROI Opportunities in B2B Touchpoints. B2B Customer Experience: Do This, Not That.

Customer Experience 54

Customer Experience B2B Banking Customer Journeys 54

Customer Guru

AUGUST 21, 2018

She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI. with the intent of helping business leaders and organizations in improving their company culture and aligning the employees and their products/services towards the customers’ needs. Kerry Bodine Follow @kerrybodine.

Customer Experience 115

Customer Experience Customer Journeys Consulting Customer Experience Professionals 115

Waypoint Group

MAY 28, 2015

Unfortunately for B2B companies, getting a boost in sales doesn’t come from a Tonight Show debut or a Colbert Bump, like it would for artists or public figures. If you’re a B2B marketer, you may attempt to make a viral video, or better yet, use a strategic account based approach to engage with prospects. Averages are often misleading.

B2B 40

B2B Management Effort Score NPS 40

Confirmit

JUNE 4, 2018

Unfortunately, organizational data silos can make it impossible for you to get the kind of holistic, real-time insights you need to improve the customer experience, anticipate customer behavior, drive organizational improvement, and maximize innovation and profitability. The Confirmit Difference.

eBook 40

eBook B2B ROI Advertising 40

CustomerSuccessBox

DECEMBER 24, 2021

For B2B SaaS companies, user adoption is one of the most important elements of sustainable growth. Improving user adoption can help you fight churn, bring in good customer loyalty at the end of the customer journey and easier upsell opportunities. User Adoption Strategies for B2B SaaS businesses.

B2B 52

B2B Software Customer Journeys Strategy 52

SmartKarrot

JULY 22, 2022

Now businesses are utilizing customer training platforms to deliver exceptional experiences throughout the customer journey. But, managing customer education as a core business operation is not enough. Measuring Return on Investment (ROI) to educate customers is equally important. But, it should not be so.

ROI 10

ROI Return on Investment How To Training 10

Comm100

JANUARY 11, 2023

Thanks to the introduction of AI in customer service, it’s now easier than ever to bring personalization to customers. Introducing automation to customers doesn’t need to mean also losing a human touch. Without automation facilitating regular touchpoints throughout the customer journey, both customers and organizations benefit.

Customer Service 212

Customer Service Self Service Chatbots Healthcare 212