Remove B2B Remove Customer Base Remove Loyalty Programs Remove Marketing
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Referral marketing software for the win: Our top 20 picks

BirdEye

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Loyalty comes from a combination of the characteristics of your product and/or service.

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Building Loyalty: B2B Digital Marketing and Customer Retention Nowadays

Amity

Apart from this impressive conversion rate, the amount of money this segment of customer base spends is quite big: it amounts to 40% of revenue of an average store. On top of all that, the whole process of attracting new customers is 6-7 times more expensive than keeping the old ones. Focus on the post-sale process.

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6 Ways to Improve Participation Rate of Your B2B Loyalty Programs

SmartKarrot

The global loyalty program market stood at approximately $181 Billion in the year 2019. The market is fast-growing, and it is expected to reach $195 Billion by the end of 2022. There is an increase in the number of organizations allocating their marketing spending on loyalty programs.

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What is Customer Loyalty? How is it Managed?

SmartMessage Blog

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

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7 Deadly Sins of B2B Customer Retention

Retently

Boosting your B2B customer retention rates is incredibly important for nurturing a sustainable business. It’s a thrill to land a new customer, no doubt. Many companies get caught in this cycle because they prioritize new customer acquisition so heavily that they overlook how many customers they’re losing along the way.

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What is Customer Loyalty? How is it Managed?

SmartMessage Blog

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

Loyalty 40