CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Totango

JUNE 4, 2021

Use These Great Customer Engagement Ideas to Increase Retention. Engagement is key to retention and referrals. Here are seven great customer engagement ideas you can easily put into practice. We’ll also show you how technology can help you automate your engagement strategy.

Customer Engagement 62

Customer Engagement Engagement Customer Journeys B2C 62

Win the Customer

SEPTEMBER 21, 2020

The right marketing strategies involving both on and off your e-commerce store can help you build brand awareness, drive customer loyalty, and ultimately increase online sales. A simple answer is by focusing your efforts on customer retention. What is Customer Retention? But does one achieve that?

Sales 52

Sales Customer Engagement e-support Engagement 52

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. The customer journey is essential to any company’s success.

Customer Journeys 124

Customer Journeys Brands Sales Contact Center 124

Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? Key among these are: Integrate Loyalty Into the Full Experience. Michael Lowenstein, Ph.D., Use the Data.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

Optimove

OCTOBER 5, 2023

The results revealed that 54% of marketers have chosen to allocate more than half of their marketing budget to new customer acquisition. In contrast, only 13% have opted to invest over half of their budget in customer retention. The remaining 33% split the budget evenly. Fright Level: 2. Fright Level: 5.

Marketing 119

Marketing Survey B2C Loyalty 119

CSM Magazine

DECEMBER 8, 2022

Struggling with inflation and economic uncertainty, 56 percent of shoppers indicated “value for the money” as one of the two most important factors impacting their loyalty to mass market retailers. The survey also reinforced the fiscal benefits of customer retention and keeping existing customers happy.

Retail 52

Retail Customer Experience Self Service Loyalty Programs 52

SurveySensum

JANUARY 18, 2024

Effective marketing is all about reaching your audience where they are and engaging them with timely, relevant messages. In this article, we’ll explore seven innovative ways to supercharge your marketing strategy using SMS automation and enhance customer experience. Your yoga class is confirmed for tomorrow at 10 AM.

Marketing 52

Marketing Fashion Customer Journeys Return on Investment 52

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

SurveySparrow

SEPTEMBER 27, 2023

Whether it’s articles, videos, or marketing messages, businesses can use data to deliver content that matches a customer’s interests and needs. This not only keeps customers engaged but also deepens their connection with the brand.

Data 52

Data Customer Experience Loyalty Programs Social Media 52

SurveySensum

FEBRUARY 20, 2024

Monitor Performance : Regularly monitor your performance in meeting customer expectations. Track key CX metrics such as CSAT score, NPS , and customer retention rates to gauge how well you’re fulfilling customer needs. Surprise Rewards : Surprise and delight customers with unexpected rewards or perks.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

Monitor Performance : Regularly monitor your performance in meeting customer expectations. Track key CX metrics such as CSAT score, NPS , and customer retention rates to gauge how well you’re fulfilling customer needs. Surprise Rewards : Surprise and delight customers with unexpected rewards or perks.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SmartKarrot

NOVEMBER 2, 2020

Customer retention is very challenging for businesses especially in 2020. The unprecedented times and business environment have made it uncertain for business leaders on what steps to take to retain customers. So, retaining customers becomes necessary for any company to sustain itself in this economic turbulence.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

SmartKarrot

JUNE 1, 2020

Customer retention is a critical component to the success of your business. It entails the maintenance of continuous business relationships with customers over an extended period. In this Article, we have revealed 8 quick ways to improve your SaaS customer retention rate. Build customer engagement.

Customer Retention 10

Customer Retention Social Media Rewards Programs Loyalty 10

Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. A 2019 Washington Post article reported that the boom was about to bust: “We just lived through the greatest period of restaurant growth in U.S.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

This article was written by Josh Verseput, SVP, Analytics. Using that information, our focus is to provide strategies for growth and long-term customer retention while serving as a partner in disruption for challenger brands looking to uncover new growth by reshaping the restaurant category. Here’s why it’s ending.”

Roadmap 52

Roadmap Customer relationships Brands e-support 52

ClearAction

FEBRUARY 27, 2016

Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations still grapple with. Everyone acknowledges that customer retention is more cost-effective than acquisition, yet Marketing tends to put the majority of its resources in awareness-building and sales conversion.

Marketing 98

Marketing Metrics Connections Customer Retention 98

Currency Alliance

MAY 9, 2019

Few brands have yet appreciated that, as this blossoming mobility marketplace becomes highly competitive, strategies and tools will be needed to capture this insight, maximize customer retention, and minimize CPA – not just in their existing spheres of control, but across every channel that funnels customers to their service and keeps them engaged.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Totango

AUGUST 11, 2022

Most interactions with your SaaS customers are digital, making handling these opportunities decisive for customer satisfaction, loyalty, repeat business and referrals. In this article, we’ll show you how to build client relationships digitally with your SaaS customers. Implement Loyalty and Referral Programs.

Tips 106

Tips How To Customer Journeys Net Promoter Score 106

ProProfs Chat

DECEMBER 21, 2020

Stable customer base results in higher referrals, improved upsell revenue and increased lifetime value (LTV) which further results in improved customer acquisition in future. Needless to say, customer retention is the core value for the growth of any business. Which loopholes have led to change in customer behavior?

Strategy 98

Strategy Loyalty Programs Customers Loyalty 98

ECXO

MARCH 24, 2024

The Impact of Hyper-Personalization on Customer Experience Hyper-personalization, powered by AI, has a profound impact on customer experience. By creating a personalized journey for each customer, brands can enhance customer engagement, build stronger relationships, increase customer retention, and improve customer satisfaction.

Customer Experience 52

Customer Experience Social Media Analysis Loyalty 52

Happy or Not

JULY 20, 2023

You can create targeted offers and loyalty programs that resonate with your current customer base by identifying common characteristics and preferences. Engage through social media Utilize social media platforms to reach specific demographics based on their profiles and interests. Wondering how to do that?

Social Media 28

Social Media How To Fashion Travel 28

ChurnZero

MARCH 13, 2020

Looking at the inverse, if you use QBRs as a customer PIP to bring up past issues, you’ve waited too long. Proactive course-correction fuels customer retention. At ChurnZero, here are a few customer events that we track and act on immediately : Negative (red-flag) events: Data exports. Customer Success Around the Web.

Metrics 59

Metrics Customer Success Consulting Return on Investment 59

SmartKarrot

APRIL 19, 2022

At the same time, you may be impressed with the experience that you have had with a certain brand and have now become a regular customer. From a business perspective, it is important to keep the current customers to mark sustainable growth. Recognizing and rewarding repeat customers are the two important steps in customer loyalty.

Metrics 10

Metrics Loyalty Measurement Loyalty Programs 10

Currency Alliance

DECEMBER 13, 2018

Old-school loyalty technology firms shrinking, or dying out. The evolution of loyalty marketplaces. The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

SurveySparrow

MARCH 29, 2023

are touch points at this stage. Content for the awareness stage: Blog posts and articles work extremely well in the awareness stage. The customers must be engaged at this stage of the ecommerce journey. But keeping customers engaged at this stage is a big challenge. So n ewsletters, ads, banners, blogs, etc.,

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

ClearAction

FEBRUARY 27, 2016

Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations are still grappling with. Everyone acknowledges that customer retention is more cost-effective than acquisition, yet Marketing tends to put the majority of its resources in awareness-building and sales conversion.

Marketing 48

Marketing Metrics Connections Customer Retention 48

SmartKarrot

AUGUST 7, 2020

This team consists of various roles like Solution Architects, Customer Success Managers (CSM), and Account Managers. The customer success team helps the client achieve value from the product and facilitates product adoption. This results in loyalty and therefore long-term customer retention.

Customer Success 18

Customer Success Chief Customer Officer Metrics Report 18

SmartKarrot

AUGUST 7, 2020

This team consists of various roles like Solution Architects, Customer Success Managers (CSM), and Account Managers. The customer success team helps the client achieve value from the product and facilitates product adoption. This results in loyalty and therefore long-term customer retention.

Customer Success 10

Customer Success Chief Customer Officer Metrics Report 10