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Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Alida

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. This has accelerated the brand’s ability to bring new capabilities to market. Nike: Making apparel retail personal.

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How Technology is Revolutionizing the Apparel Industry

Oracle

apparel industry market is the biggest in the world, according to Statista. Here are 4 ways newly introduced tech is revolutionizing how apparel is made, sold, and worn. Smart apparel. The post How Technology is Revolutionizing the Apparel Industry appeared first on SmarterCX. Tech tailors.

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Forrester’s Digital Go-To-Market Review: Apparel and Footwear

Forrester's Customer Insights

Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently.

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What CX Intelligence reveals about the men’s apparel market (infographic)

ForeSee

Over the last decade, the men’s apparel market has shown steady growth, outpacing even women’s apparel, and is expected to contribute upwards of $40 billion in sales to the global. The post What CX Intelligence reveals about the men’s apparel market (infographic) appeared first on ForeSee.

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Three Areas Where Apparel And Footwear Brands Can Boost Their DTC Operations

Forrester's Customer Insights

We reviewed 27 apparel brands’ websites across the attributes that are essential to their long-term success; here’s what we found.

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With Benefits and Examples: What is Cross-Marketing?

SmartMessage Blog

What is Cross-Marketing? Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. By combining resources, expertise, and audiences, cross marketing creates a powerful platform for brands to expand their reach and visibility.

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Fit Analytics Drives Growth And Profit For Apparel Retailers

Forrester's Customer Insights

In the apparel personalization market, solutions built on fit analytics are achieving both […] This year, NRF was a happy affair: Retailers were celebrating a successful holiday season, year-on-year growth, and a net increase of store openings.

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