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Decoding demographics: Best audience insights tools for maximum reach 

BirdEye

Additionally, audience insights tools can provide information on customers’ beliefs, values, lifestyle preferences, cultural insights, etc., Segment the target audience base How you sell the same product to someone in Texas vs. someone in New York will differ considerably. enhancing the depth of your marketing approach.

Tools 62
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The complete guide to social media management for modern businesses

BirdEye

It’s especially important for local businesses looking to connect with their communities and grow their customer base. About social media accounts Social media accounts are digital channels where companies create and publish content online for the purpose of connecting with their target audience. What is social media management?

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PX for Multi-Product Companies

Gainsight

Multi-product companies are bursting with growth potential. However, there are tried-and-true ways for product leaders to use analytics to drive multi-product growth. However, there are tried-and-true ways for product leaders to use analytics to drive multi-product growth. Direction becomes unclear.

Company 52
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10 Best Customer Experience Management Software Companies 2024

SurveySensum

From launching industry-specific surveys to real-time text analysis to a closed-loop ticketing system, the tool packs a strong punch when it comes to extracting actionable insights, taking action in time, and boosting the overall customer experience while driving the CX-driven ROI. The tool has taken CXM a step beyond.

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Referral marketing software for the win: Our top 20 picks

BirdEye

It’s an organic way that leverages the power of word-of-mouth — the most credible form of advertising — to grow your customer base. Benefits of doing referral marketing A whopping 83% of individuals trust referrals or recommendations from friends and family more than any other marketing channel.

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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

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The Business Case for Customer Marketing

Optimove

Why Market to Existing Customers? They bring in more revenue: “Companies that focus their marketing on existing customers see a 20% increase in revenues.” Gartner) They represent top marketing ROI: “Increasing your customer retention rate by just 5% can lead to an increase of 25%-90% in profit.”