Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Trends Entertainment Contact Center 51

Optimove

FEBRUARY 16, 2023

“With Covid on a decline globally,” thought marketers everywhere at the beginning of 2022 and smiled, “We’re finally back to normal. For years, we’ve stressed one elementary point: marketers should invest in existing customers, as they are THE key to growth, especially in turbulent times. The essence?

CRM 52

CRM Sports Marketing Apparel 52

Oracle

DECEMBER 2, 2020

With consumers struggling financially and retailers having succeeded in pulling holiday sales into early November and even October, the downward trend in sales and email marketing activity during the Thanksgiving holiday weekend continued on Cyber Monday. However, official numbers show that B2C marketers sent 10.9%

Sales 85

Sales Trends Marketing B2C 85

NetBase

JANUARY 23, 2020

Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly, with consumers in real-time. Sports fans are a competitive lot. And there’s certainly an opportunity for your brand to engage meaningfully with consumers too.

Consumers 67

Consumers Engagement Social Media Sports 67

NetBase

DECEMBER 30, 2019

Influencer marketing is amazing for brands – and is a tactic this is potentially about to experience an upheaval. The eBoy and eGirl anti-everything influence on consumers is growing, but your brand may not be seeing it yet. An e-girl or e-boy is commonly sporting : Dyed hair: Frequently, hair is dyed 50-50 between two colors.

Consumers 60

Consumers Fashion Analytics Entertainment 60

Kayako

MARCH 21, 2022

ECommerce is growing like wildfire, offering exciting business insights via analytics and data. 83% of consumers expressed a need for some help on their online shopping journey. Consumers feel let down when the pre-sale marketing context differs from after the sale. Sports affiliations are one example.

Customer Service 292

Customer Service Social Media Ecommerce Competitive Advantage 292

NetBase

OCTOBER 31, 2019

Capturing consumers’ attention is never easy. Social media analytics makes marketing fairly intuitive. Like creating Halloween costumes for the super loyal, and super hilarious consumers that love them. There’s a reason why sports team mascots exist, after all. Social analytics helps brands make sure of that!

Consumers 40

Consumers Sports Social Media Analytics 40

NetBase

OCTOBER 31, 2019

Capturing consumers’ attention is never easy. Social media analytics makes marketing fairly intuitive. Like creating Halloween costumes for the super loyal, and super hilarious consumers that love them. There’s a reason why sports team mascots exist, after all. Social analytics helps brands make sure of that!

Consumers 40

Consumers Sports Social Media Analytics 40

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 60

Sports Consumers Analysis Marketing 60

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 60

Sports Consumers Analysis Marketing 60

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. By understanding how and why people make purchasing decisions, you can tailor your marketing strategies and improve your chances of success.

Consumers 52

Consumers Advertising Social Media Culture 52

Optimove

AUGUST 15, 2022

It might happen every year, but when Google and Apple take to their respective stages to announce their product roadmaps for the coming year, most marketers get the chills. Here’s our breakdown of the latest upgrades from each event, what they mean for your mobile marketing strategy, and how to prepare your campaigns for success.

Marketing 52

Marketing Sports Roadmap Analytics 52

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. With Oracle EPM, stadiums are not just venues but dynamic ecosystems capable of adapting to the rapid changes of today’s market. The result? The key here is flexibility.

Entertainment 52

Entertainment Sports Financial Effort Score 52

BirdEye

MAY 17, 2023

Tesla Mission statement: “To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” Founded in 2003, Tesla brought electric vehicles to consumers’ consciousness long before climate change dominated the headlines.

Examples 98

Examples Innovation Sports Social Media 98

Blake Morgan

MAY 24, 2022

With that target market, a run-of-the-mill marketing approach won’t land. . Skullcandy has created an impressive (and growing) company with its outstanding products and customer-focused marketing strategy. A customer-focused marketing strategy involves the entire company. Here are three lessons for all companies: .

Customer Focused 59

Customer Focused Strategy Marketing Customer Centricity 59

NetBase

OCTOBER 3, 2018

The good news is, social media is also the solution – or more specifically, Social Media Analytics is. This next section of our Complete How-To Guide: Social Analytics explains how using Social Media Analytics helps you weather a crisis, as well as keeps your brand out of the line of fire in the first place. Let’s dive in!

Analytics 60

Analytics Social Media Management How To 60

Happy or Not

FEBRUARY 2, 2023

Sørensen, Operations and Business Development Manager at XXL Sports & Outdoor. For example, a retailer might use this data to identify specific customer segments that are particularly satisfied or dissatisfied with their products or services, and tailor their marketing and customer service strategies accordingly. s ays Kenneth G.

Connections 73

Connections Feedback Apparel Sports 73

Gravy Analytics

AUGUST 12, 2019

Here’s how Volkswagen could add location intelligence to its latest brand campaign and make the most of its marketing efforts: Precision Ad Targeting. With location-based advertising audiences, Volkswagen can easily target in-market auto buyers with their ads. Optimize the Customer Experience. Contact us today.

Sports 61

Sports Advertising Analytics Customer relationships 61

Lumoa

JUNE 9, 2020

The eCommerce market is expected to grow by 11 trillion dollars between 2021-2025. The pandemic has really spiked up the eCommerce market since many brick-and-mortar retails have been forced to take their business online. They had always collected behavioural data from tools like Google Analytics and Hotjar.

Ecommerce 208

Ecommerce Customer Experience Customer Journeys Feedback 208

NetBase

JUNE 5, 2020

In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. 89% of marketers are using social media to advertise. 89% of marketers are using social media to advertise. Top Shows are Shifting.

Innovation 73

Innovation Brands Social Media Advertising 73

GetFeedback

JANUARY 6, 2020

Let’s start with some basics about what it means to be a business-to-business (B2B) and business-to-consumer (B2C) company. . B2C companies sell to consumers. Just one company selling to one consumer, right? . These can serve as planning tools for marketing, sales, customer service, and, of course, CX professionals.

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195

Retently

APRIL 5, 2024

Because in a market brimming with choices, the way customers feel about your business can set you apart. Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Why does this matter so much?

Retail 78

Retail Engagement Strategy Customer Experience 78

Gravy Analytics

JULY 15, 2019

Location data, or information on where consumers go in their day-to-day lives, is becoming a popular tool for enterprises. In advertising, location data helps brands understand their consumers and narrow targeting to deliver ads to the most relevant, ready-to-buy consumers. Related Reading: What is Location Intelligence?

Advertising 68

Advertising Data ROI Automotive 68

NetBase

JULY 31, 2019

That’s why NetBase continues to innovate when it comes to our Next Generation Artificial Intelligence (AI)-powered Image Analytics logo capabilities. Enhanced Precision Logo Recognition – an Image Analytics Game Changer. Photo Concepts – Image Analytics Brands Need to Succeed.

Analytics 45

Analytics Entertainment Sports Hospitality 45

Optimove

SEPTEMBER 20, 2022

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

Retail 52

Retail Sports Effort Score Social Media 52

ProProfs Chat

DECEMBER 30, 2021

Psychographic segmentation is a proactive marketing strategy that includes categorizing the target audience based on their activities, interests, opinions, personality, and lifestyle. Now connect both the data to create a psychographic market segmentation. Website Analytics . Take a look. What is Psychographic Segmentation?

Examples 52

Examples Social Media Sports Survey 52

Guavus

FEBRUARY 11, 2019

Service providers are sitting on more marketable data than even Google — but they’ve been slow to harness it for profit. Not even Google can rival the wealth of consumer data that communication service providers (CSPs) have at their fingertips. CSPs should be using their customer data and analytics to win some of this business back.

Customer Experience 51

Customer Experience Marketing Video Analytics 51

CustomerSuccessBox

JUNE 13, 2022

Customer intelligence may assist marketers in achieving a wide range of customer success objectives and activities. What options do they have, what do they want, and how should marketers or CSMs approach them to get better results? Keeping an eye on the market’s moves. Creating a devoted customer base.

Customer Success 52

Customer Success Net Promoter Score Customer Centricity ROI 52

Ascribe

MAY 6, 2024

” She is certainly not the only consumer who feels this way! Quality of Feedback: A Tale of Two Surveys With consumers having such negative perceptions and experiences with customer satisfaction surveys, you have to wonder about the quality of the feedback going back to the business.

Survey 52

Survey Hotels Customer Satisfaction Analysis 52

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. When you zoom in on what consumers are most passionate about, you can’t help but connect. Here’s how.

Engagement 71

Engagement Entertainment Sports Social Media 71

Customer Bliss

DECEMBER 6, 2018

In today’s episode, I chat with Alvin Stokes , Senior VP of Customer Experience at Cable & Wireless Communications (C&W) , and we discuss how he began a CX transformation in an international telecommunications industry spanning 17 markets. Year two was about diving deeper into the analytics.

Wireless 180

Wireless Customer Journeys Telecommunications NPS 180

NetBase

MARCH 16, 2020

Instagram-specific challenges faced by marketers. How advanced image analytics and next generation AI technology helps brands gather better insights. Well, marketing on Instagram is deceptive. Understanding how to authentically connect with consumers and move them along your purchase path to ultimately convert, is complicated.

Strategy 56

Strategy Ecommerce Sports Analytics 56

NetBase

FEBRUARY 4, 2019

There’s arguably no greater stage for brands than the Super Bowl, football’s annual final match-up, which has become as much about the commercials as it is the sport. But commercials – as with all things in modern marketing – are not about your brand. This is why there are different tools for different perspectives on your analytics.

Brands 46

Brands Consumers Trends Sports 46

Support EXP

MARCH 1, 2022

2 One of the latest examinations of NPS, appearing in Harvard Business Review , reports on consumer behavioral patterns that do not align with NPS-fueled expectations of customer loyalty and business growth. 3 Quite simply, consumer intention to recommend a brand does not reliably translate into an actual recommendation.

NPS 52

NPS Metrics Net Promoter Score Comparison 52

NetBase

NOVEMBER 13, 2019

A day full of social analytics expertise from industry leading brands and equally impressive participants seeking in-depth answers. It’s the day we’ve been eagerly anticipating all month – NetBase LIVE New York ! High expectations all around. Let’s see how it went! Kicking Things Off. Morning Movers and Shakers. Morning Movers and Shakers.

Sports 40

Sports Social Media Analytics Effort Score 40

Lumoa

JUNE 14, 2023

According to CustomerGauge’s 2022 report , NPS sports an impressive 41% trust rating among B2B businesses – higher than any other rating system of its kind! Meanwhile, 50% of consumers will likely switch to a rival after just one bad support experience. And you’re not alone in feeling that way.

NPS 208

NPS Effort Score Customer Centricity Loyalty 208

AWS Machine Learning

APRIL 19, 2023

Sportradar is the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on Sportradar knowhow and technology to boost their business.

Sports 74

Sports Training Effort Score Multi-Channel 74